
Setting New Standards in Air Quality and Purification with Jenessa Olson from ecologicca
05/28/24 • 50 min
Discovering Better Air Quality Solutions for a Healthier Future 🌿
Welcome back to Pitch Please! Today, I caught up with Jenessa Olson from ecologicca to discuss their innovative approach to indoor air quality and its profound impact on health.
We dive into how ecologicca's cutting-edge technology addresses air quality challenges, transforming how we manage and improve the air we breathe indoors. Jenessa shares her journey from chronic illness to founding a company that uses advanced air sanitization to eliminate pollutants and pathogens, ensuring healthier environments.
Learn how ecologicca’s systems go beyond traditional air purification, using hydroxyl technology to create fresher, cleaner indoor air.
About Jenessa Olson
Jenessa is a two-time founder and is the founder and CEO of ecologicca, an IoT company that is connecting your health and your environment. The company was initially born out of Jenessa's own personal health struggles. Despite being at the peak of her health and fitness journey, she would fall ill with inexplicable flus and it was finally determined that she was reacting to poor indoor air quality. Her travels showed her that this was a global problem, and thus began her mission to improve health through the environment. She has a background in software and logistics, was a former professional runner for Team Canada, has a Master's in Business from Ivey Business School and is passionate about social and environmental responsibility.
About ecologicca
ecologicca is an IoT startup, linking your health and your environment with our proprietary ecosystem. ecologicca's ecosystem consists of three parts: our hardware products, proprietary software system, and certification program. With our system, businesses can meet regulations such as ASHRAE 241 and 100, realize greater building efficiency, and improve environmental and human health - starting with the air we breathe indoors.
Want to Connect?
Website: https://ecologicca.com/
ecologicca's LinkedIn: https://www.linkedin.com/company/ecologicca/
Jenessa's LinkedIn: https://www.linkedin.com/in/jenessa-olson/
Interested in Learning More?
We are actively raising our Seed round and are looking for introductions to funds, family offices and angels in the IoT, hardware, proptech, cleantech spaces who are actively deploying. We are also looking to connect with any WELL accredited professionals who are looking for ways to help their customers meet regulations, improve their WELL scores, and quantify the impact of air quality on their health.
Discovering Better Air Quality Solutions for a Healthier Future 🌿
Welcome back to Pitch Please! Today, I caught up with Jenessa Olson from ecologicca to discuss their innovative approach to indoor air quality and its profound impact on health.
We dive into how ecologicca's cutting-edge technology addresses air quality challenges, transforming how we manage and improve the air we breathe indoors. Jenessa shares her journey from chronic illness to founding a company that uses advanced air sanitization to eliminate pollutants and pathogens, ensuring healthier environments.
Learn how ecologicca’s systems go beyond traditional air purification, using hydroxyl technology to create fresher, cleaner indoor air.
About Jenessa Olson
Jenessa is a two-time founder and is the founder and CEO of ecologicca, an IoT company that is connecting your health and your environment. The company was initially born out of Jenessa's own personal health struggles. Despite being at the peak of her health and fitness journey, she would fall ill with inexplicable flus and it was finally determined that she was reacting to poor indoor air quality. Her travels showed her that this was a global problem, and thus began her mission to improve health through the environment. She has a background in software and logistics, was a former professional runner for Team Canada, has a Master's in Business from Ivey Business School and is passionate about social and environmental responsibility.
About ecologicca
ecologicca is an IoT startup, linking your health and your environment with our proprietary ecosystem. ecologicca's ecosystem consists of three parts: our hardware products, proprietary software system, and certification program. With our system, businesses can meet regulations such as ASHRAE 241 and 100, realize greater building efficiency, and improve environmental and human health - starting with the air we breathe indoors.
Want to Connect?
Website: https://ecologicca.com/
ecologicca's LinkedIn: https://www.linkedin.com/company/ecologicca/
Jenessa's LinkedIn: https://www.linkedin.com/in/jenessa-olson/
Interested in Learning More?
We are actively raising our Seed round and are looking for introductions to funds, family offices and angels in the IoT, hardware, proptech, cleantech spaces who are actively deploying. We are also looking to connect with any WELL accredited professionals who are looking for ways to help their customers meet regulations, improve their WELL scores, and quantify the impact of air quality on their health.
Previous Episode

Transforming Real Estate Marketing with The Power of AI with Imam Khalid from SellStatic
Welcome back to another episode of Pitch Please where we're diving into the world of real estate tech innovation with Imam Khalid, the dynamic young founder of SellStatic. This episode unpacks the groundbreaking approach SellStatic is bringing to the real estate market, making high-tech sales tools accessible to every realtor.
SellStatic isn't just another software platform; it's a service designed to cut down the time realtors spend on marketing and client management, allowing them to focus on what they do best: selling homes. With its AI-driven functionalities, SellStatic automates complex tasks like ad campaigns and client interaction, simplifying day-to-day operations and boosting productivity.
Today, Imam shares not only the technical prowess of SellStatic but also his entrepreneurial journey—from fixing phones in high school to leading a startup poised to transform real estate sales. Join us as we explore how SellStatic is optimizing the real estate sales process and what this means for realtors nationwide.
Discover how a blend of youthful zeal, tech expertise, and a keen understanding of sales dynamics are driving Imam and SellStatic towards reshaping the real estate industry. Tune in now to gain insights into leveraging technology for business success and the future of real estate marketing and sales.
About Imam Khalid
At just 21 years old, Imam is the visionary founder behind SellStatic, a leading real estate tech startup. From changing phone screens during school recesses to founding a tech company, Imam has demonstrated an entrepreneurial mindset from a young age. Currently in his fourth year at York University, he is pursuing a double major in Computer Science and Business, blending cutting-edge tech insights with strategic business expertise. His career began in leadership sales roles within some of Canada's top startups, providing him with invaluable insights into the essentials of startup success. This experience not only refined his skills in persuasive communication but also fueled his passion for revolutionizing traditional sales strategies. Imam’s relentless pursuit of knowledge, combined with his commitment to networking and continuous improvement, are key to overcoming the challenges of the startup landscape and guiding SellStatic toward new heights of success.
About SellStatic
SellStatic is revolutionizing real estate sales with AI-driven solutions that streamline marketing and sales processes for realtors. Our platform automates tedious tasks, enabling realtors to launch targeted ad campaigns in just five clicks. By integrating with existing CRMs, SellStatic offers real-time market insights, pricing strategies, and efficient lead management, reducing the need for multiple software. Our aim is to empower realtors with technology that simplifies selling, making it more efficient and effective. Join us in transforming the real estate industry with SellStatic.
Want to Connect?
Email: [email protected]
Socials (Instagram, Linkedin, Facebook, Tiktok): @Sellstatic
Website: www.sellstatic.com
Want to Get Involved?
We are currently seeking active realtors eager to expand and scale their operations to join our SellStatic Innovators Program! Additionally, we are on the lookout for dynamic young leaders throughout Canada to join our team. Embrace this opportunity to innovate and lead in the real estate tech industry with SellStatic!
Next Episode

Making Rent Affordable and Supporting Local Businesses in Canada with Robin Gray from Karla Rewards
Ever thought your everyday spending could help pay your rent? Meet Karla, the innovative platform connecting local businesses and renters, easing the burden of high living costs.
In this episode of Pitch Please, we talk with Robin Gray, the visionary behind Karla Rewards. Robin shares his journey from his challenging upbringing in Montreal to founding a tech startup aimed at reducing living expenses for Canadians. We dive into how Karla's unique rewards system helps members earn cashback on daily purchases, which can then be applied to rent payments.
Robin also discusses Karla's focus on community, financial literacy through Karla AI, and their ambitious goal of transforming shopping experiences while supporting local businesses. Learn how Karla is creating a connected ecosystem that benefits both residents and businesses alike.
Listen now to discover how Karla is making housing more affordable and supporting local communities in Canada!
About Robin
Robin Gray, an African-Canadian entrepreneur from Montréal, Quebec, founded Karla Rewards in 2023. After a successful four-year stint at Microsoft, specializing in Azure Cloud and Data + AI services, Robin took the jump into entrepreneurship and went full force into tackling affordable housing within local communities plagued with high living costs.
Robin grew up relatively poor. His parents were both immigrants from Europe and Africa, giving him a unique perspective on the challenges of immigration, but generally, the high cost of living in Canada. He aims to create Canada's first super-platform, focused on affordable housing and supporting local businesses. Through Karla, he envisions a connected ecosystem where businesses and residents are interconnected through a single platform, The Karla Network, with an ambitious goal to make housing more affordable, fairer, and more rewarding through its unique rewards program, Lifestyle Rewards.
About Karla Technologies
Karla Technologies helps Canadians reduce living expenses, particularly rent when its members make online and local purchases through the Karla Alliance Network. Additionally, timely rent payments with Karla contribute to building a strong credit profile. Karla addresses the network effect challenge of loyalty by focusing on hyper-localization, targeting dense communities, and fostering neighborhood connections.
Key Announcements:
1. Karla has commenced development on Karla AI, a Robo Advisor to help its members with financial literacy
2. Karla has reached 1,000 members and 100 stores on its platform
3. Karla has entered into a partnership with IDEA Mississauga to transform shopping experiences for 16,000 local businesses (including SquareOne) and help reduce rent for Mississauga's vast 800K+ residential community!
Want to Connect?
Email: [email protected]
Website: www.karlarewards.com
LinkedIn: https://www.linkedin.com/company/karlarewards/
Instagram: https://www.instagram.com/karlarewards
TikTok: https://www.tiktok.com/@karla.ai
Robin: https://www.linkedin.com/in/robin-gray8/
Want to Get Involved?
The Karla Alliance is growing—we welcome any interested parties to reach out directly to Robin Gray, Founder of Karla Technologies at [email protected]
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