Part 5: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items
11/16/21 • 27 min
Find parts one, two, three & four
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Episode Timestamps:
Part five of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:
*(4:00) - Amanda Malko, CMO, G2
*(7:40) - Raj Khera, Head of Growth, SalesIntel.io
*(9:05) - Katrina Wong, VP Product Marketing and Demand Gen, Segment
*(11:11) - Morgan Norman, CMO, Dialpad
*(12:30) - Kady Srinivasan, SVP Global Head of Marketing, Klaviyo
*(13:55) - Joy Corso, CMO, Vonage
*(15:05) - Justin Shriber, CMO, People.ai
*(18:40) - Susan Beermann, CMO, NAVEX Global
*(20:21) - Keith Messick, SVP Marketing, LaunchDarkly
*(22:20) - Kyle Lacy, VP Marketing, Seismic
*(23:45) - William Tyree, CMO, Revenue.io
*(25:30) - Jon Miller, CMO, Demandbase
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Find parts one, two, three & four
------
Episode Timestamps:
Part five of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:
*(4:00) - Amanda Malko, CMO, G2
*(7:40) - Raj Khera, Head of Growth, SalesIntel.io
*(9:05) - Katrina Wong, VP Product Marketing and Demand Gen, Segment
*(11:11) - Morgan Norman, CMO, Dialpad
*(12:30) - Kady Srinivasan, SVP Global Head of Marketing, Klaviyo
*(13:55) - Joy Corso, CMO, Vonage
*(15:05) - Justin Shriber, CMO, People.ai
*(18:40) - Susan Beermann, CMO, NAVEX Global
*(20:21) - Keith Messick, SVP Marketing, LaunchDarkly
*(22:20) - Kyle Lacy, VP Marketing, Seismic
*(23:45) - William Tyree, CMO, Revenue.io
*(25:30) - Jon Miller, CMO, Demandbase
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Previous Episode
The Evolution of ABM with Jon Miller, CMO & CPO of Demandbase
“The thread that runs through these best practices is this concept of account based experience. And it's a concept of really understanding where the account is in its journey and applying all that account intelligence that you have to not treat every account the same, but to really interact with them in a way that's going to be relevant and appropriate for where they are in their journey. So that's absolutely a key theme to how the best companies are doing this.” — Jon Miller
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Episode Timestamps:
*(2:05) - How Jon got started in demand gen
*(2:40) - Jon’s current role at Demandbase
*(4:10) - How COVID-19 changed demand gen
*(5:35) - The Trust Tree
*(7:20) - The different personas Demandbase is selling to
*(11:45) - Where the industry is at with ABM
*(14:05) - What the future of ABM looks like
*(18:50) - The biggest trends in demand gen
*(25:25) - The Playbook
*(28:43) - The Dust-Up
*(30:54) - Jon’s favorite past campaign he’s ever run
*(31:48) - Biggest learning experience over the years
*(33:30) - Quick hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Next Episode
Redefining Shared Experiences with 3-time CMO Anthony Kennada, CMO of Hopin
This episode features an interview with Anthony Kennada, CMO of Hopin, an event technology platform that recently garnered a $7.75B valuation.
On this episode, Anthony takes us behind the scenes on Hopin’s explosive growth, how he and his team are trying to redefine webinars, and why he believes every company needs to start acting like a media company.
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“Every company needs to start acting like a media company or risk going out of business, pure, plain and simple. And when the cookie-less future that we're all staring down comes to light, the companies that survive are the ones that caught this early and were able to start investing in building their own content moat around the business.” — Anthony Kennada
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Episode Timestamps:
*(2:05) - Anthony’s first job in marketing
*(2:45) - More about Anthony’s role at Hopin as CMO
*(4:05) - Segment: The Trust Tree
*(6:41) - Who’s the buying committee for Hopin
*(8:37) - How Anthony’s marketing team is organized
*(14:23) - How events have changed over the last 18 months
*(25:15) - Segment: The Playbook
*(29:45) - The investments Anthony makes into brand
*(31:54) - How to think about investing in content
*(35:30) - Segment: The Dust Up
*(38:45) - Segment: Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
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