How to get heard above the noise and be recognized for your expertise with Dorie Clark

02/27/18 • 36 min

Terri talks to Dorie Clark about how to get heard above the noise and shares her playbook on being recognized for your expertise through content creation, social proof and your network. Who is Dorie Clark? Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album. You can download her free Entrepreneurial You self-assessment workbook and learn more at dorieclark.com/entrepreneur. Show Highlights

Dorie believes there is a science to breaking through to be heard above the noise which is different from being good at what you do; if we give people the playbook, we will lift all boats
Dorie wants to live in a world where the best ideas win, not just the loudest
She emphasizes the importance of being recognized for your expertise and there are three keys: content creation, social proof, your network
Content creation format is less important than getting your ideas out into the public sphere; give people an opportunity to discover you
Social proof is your credibility; this is what gives you authority or credibility on a particular issue
Your network is valuable to help you refine your ideas and amplify your ideas
She finds that really accomplished people are really in touch with their weaknesses; it may be a good sign to have imposter syndrome because of the humility that comes with it
Dorie talks about innovation and the importance of having a different perspective to look at something in a new way to create new ways of doing things.
Dorie emphasizes the importance to stay focused when one encounters obstacles, keep the higher purpose in mind.
Dorie was a philosophy major as an undergrad and decided that if she didn’t understand theology, she couldn’t fully understand philosophy. She got her doctorate in theology to dive into the background on religious forces.
Dorie is a fan of doing anything that makes one a more interesting person.
Dorie believes that to optimize people’s lives, you need to optimize people’s work
Professional speakers have a range for a few topics because there is a narrow band of expertise for most people. Dorie keeps it fresh by understanding the audience and the client’s goal for the event. Clients want to pay for what you are good at.
Dorie practices what she preaches in terms of moving into a new space with her foray into musical theater writing.
If Dorie could wave a magic wand, she would get animal over-population under control.

Terri’s Key Takeaway Content creation is so important; if you don’t get your ideas out there for people to discover, how are you going to be perceived as an expert or authority in your field? References in the Podcast

Sylvana Rochet: https://www.theinsightfulexecutive.com/
Entrepreneurial You: https://dorieclark.com/entrepreneurialyou/
Reinventing You: https://dorieclark.com/reinventingyou/
Stand Out: https://dorieclark.com/stand-out/
eMyth: http://bit.ly/EMYththeBook
Make More Marbles (Dorie’s interview): http://makemoremarbles.com/dorieclark/

Contact Dorie can be reached through her website: https://dorieclark.com/ or on Twitter @dorieclark You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or o...

Dorie believes there is a science to breaking through to be heard above the noise which is different from being good at what you do; if we give people the playbook, we will lift all boats
Dorie wants to live in a world where the best ideas win, not just the loudest
She emphasizes the importance of being recognized for your expertise and there are three keys: content creation, social proof, your network
Content creation format is less important than getting your ideas out into the public sphere; give people an opportunity to discover you
Social proof is your credibility; this is what gives you authority or credibility on a particular issue
Your network is valuable to help you refine your ideas and amplify your ideas
She finds that really accomplished people are really in touch with their weaknesses; it may be a good sign to have imposter syndrome because of the humility that comes with it
Dorie talks about innovation and the importance of having a different perspective to look at something in a new way to create new ways of doing things.
Dorie emphasizes the importance to stay focused when one encounters obstacles, keep the higher purpose in mind.
Dorie was a philosophy major as an undergrad and decided that if she didn’t understand theology, she couldn’t fully understand philosophy. She got her doctorate in theology to dive into the background on religious forces.
Dorie is a fan of doing anything that makes one a more interesting person.
Dorie believes that to optimize people’s lives, you need to optimize people’s work
Professional speakers have a range for a few topics because there is a narrow band of expertise for most people. Dorie keeps it fresh by understanding the audience and the client’s goal for the event. Clients want to pay for what you are good at.
Dorie practices what she preaches in terms of moving into a new space with her foray into musical theater writing.
If Dorie could wave a magic wand, she would get animal over-population under control.

Sylvana Rochet: https://www.theinsightfulexecutive.com/
Entrepreneurial You: https://dorieclark.com/entrepreneurialyou/
Reinventing You: https://dorieclark.com/reinventingyou/
Stand Out: https://dorieclark.com/stand-out/
eMyth: http://bit.ly/EMYththeBook
Make More Marbles (Dorie’s interview): http://makemoremarbles.com/dorieclark/

Previous Episode

Building community through cooking and eating together; Terri appears on Molé Mama from 12Radio

Terri joined Diana Silva aka Molé Mama on her 12Radio program to talk about building community over food, the importance of cooking and dining as a family, her love for her French cooking,

Show Highlights

Diana introduces Terri by reading her bio and providing her own perspective on Terri
Terri talks about the importance in showing vulnerabilities, showing that even if something is hard, that we can work through the challenges
Terri loves to cook, is a self-professed Francophile, and would love to spend part of every year in France
Terri shows her love for other people through her cooking and entertaining and bringing people together
Terri tells the story of the Monday night white-trash party in her front yard and how it was the catalyst for Terri and Zeke to build an outdoor sitting area in the front yard for regular entertaining
Terri loves setting a beautiful table because it adds to the dining experience and helps people relax and celebrate the little beauty in life
Terri purchases linens, dishes, glasses, candles on her various trips and adventures and enjoys reliving the memory of those adventures
Diana prompted Terri to talk about her family’s annual scarefest and how they like to entertain or have activities at Halloween to not focus on begging for candy. Terri loves Halloween and loves to dress up. The themes have been everything from mad scientist to zombie café, to fairy tales gone bad, to HellthScare 2017. This is too scary for Diana and her house is the caring and loving house for those people who get scared at our house.
Terri likes to bring women together to meet, support each other, and enjoy a nice dinner wearing tiara nights. Her friends connect personally and/or professionally and simply enjoy each other.
Diana comments on how whimsical Terri’s events are and Terri uses these as an opportunity to explore her creative site and have a creative outlet.
Terri learned about home exchanges from high school friends and arranged from a month in Paris in 2013 and two other exchanges in France in 2015.
Terri likes to cook things that are amazing and easy but appear to be hard. Terri likes clean flavors and food and cooking French with a California twist.
Terri talks about her favorite recipes including handmade pasta, Bolognese sauce, ciabatta, potato dauphinoise, Eton’s mess, and panna cotta.
Terri’s daughter Rachel is a great baker because she is precise and able to follow directions. Terri prefers to cook because the precision isn’t as necessary.
Terri had Diana’s husband over to experiment with creating cocktails.
Terri talks about one summer when they did two different home exchanges in Paris and Provence and how she made gazpacho with some fresh vegetables from the garden.
Terri shared the story of how they went from dining at Chez Serge in Carpentras, France to getting an invitation to the owners’ house for dinner with other amazing people and ultimately getting a backstage view of a French family circus.
Terri discusses the importance of being gracious guests in foreign countries and how well she’s been treated as a result
Cooking with her family is important and making sure her kids know how to cook is important to Terri; she wants to make sure her kids will be eating more than ramen when they leave the house.
While her kids generally hate it, Terri tries to make sure that her family sits down for dinner as often as possible. It’s important to her to make sure that she and her husband are around when the kids decide to talk.
Diana asked about Terri’s podcast and what prompted her to start it. One of Diana’s favorite episodes is when Terri interviews her son Adam.
If Terri could wave a magic wand, she would make people comfortable in their own skin.

References in the Podcast

Chez Serge: http://www.chez-serge.com/

Contact

You can find out more about Diana at her website: http://www.molemama.com/. Don’t forget to try some of her recipes and read her book.

You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or on Medium: https://medium.com/@terrihansonmead.

Feel free to email Terri at [email protected].

To continue the conversation, go to Twitter at @PilotingLife and use hashtag #PilotingYourLife.

Next Episode

Empower Yourself with Confidence for International Women's Day

Jacqueline’s Webinar March 8th is International Women’s Day and Jacqueline has partnered with FairFunders to provide a webinar for 100 women who want to take it to the next level. During the webinar on March 8th, Jacqueline will walk you through how to better understand what influences our confidence, how we represent our confidence to the world, ways that we erode our own confidence, show you ways to build confidence both short and long terms. You will leave with an action plan to apply confidence in your quest for greatness. The webinar is on March 8th at 12:30 PM pacific time and tickets are only $10. To register go to the FairFunders website which is https://fairfunders.org/fave.php. Jacqueline’s event is The Confidence Empowerment Series. Space is limited so register now to avoid missing out on fabulous opportunity to get you moving on your quest for greatness. Contact You can follow Jacqueline on Twitter at @jacquelineStee or find her on her website at www.jacquelinesteenhuis.com. You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or on Medium: https://medium.com/@terrihansonmead. Feel free to email Terri at [email protected]. To continue the conversation, go to Twitter at @PilotingLife and use hashtag #PilotingYourLife.