Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller

12/17/21 • 16 min

1 Listener

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

IN THIS EPISODE YOU’LL LEARN:

The three most powerful ways of targeting on Google
Why the first three seconds of a YouTube ad are still really important
The key difference between Facebook targeting and Google targeting
Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

IN THIS EPISODE YOU’LL LEARN:

The three most powerful ways of targeting on Google
Why the first three seconds of a YouTube ad are still really important
The key difference between Facebook targeting and Google targeting
Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Previous Episode

Episode 348: 5 Common Mistakes Marketers Make with Google Ads with John Moran

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues.

Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.

IN THIS EPISODE YOU’LL LEARN:

Why you shouldn’t use Google Analytics to track conversions
Why Google is protecting some of their algorithmic secret sauce (and what that means)
Why you shouldn’t start off with a restrictive bidding strategy
What happens when you don’t give outbound campaigns enough time at the right attribution

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Next Episode

Episode 350: 2022 High-Ticket Sales and Strategy Systems with Loyd Hale, CEO of Healthcare Growth Network

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.

Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.

IN THIS EPISODE YOU’LL LEARN:

How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.
What one thing you should hyper-focus on before moving on
How to package what you’re selling in a unique and customized way
Tips on retargeting, prospecting, and scripting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Join Roland's next EPIC Challenge
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite