Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic
10/29/21 • 63 min
1 Listener
First party data is more important than ever before, and chatbots might just be the most effective way to capture it.
Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.
Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.
IN THIS EPISODE YOU’LL LEARN:
- Why you should send cold traffic to FB Messenger or IG instead of a website
- What kinds of questions to use in an effective assessment sequence
- A 30 to 60-day chat sequence game plan for any size ad budget
- How to leverage Instagram’s engaging culture to get the response you want
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11 is giving away 5 FREE customer acquisition path audits
- Connect with Travis on IG (@thetravisstephenson)
- Chatmatic.com
- Zapier
- Follow @ralphhb and @kasimaslam on Twitter
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
First party data is more important than ever before, and chatbots might just be the most effective way to capture it.
Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.
Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.
IN THIS EPISODE YOU’LL LEARN:
- Why you should send cold traffic to FB Messenger or IG instead of a website
- What kinds of questions to use in an effective assessment sequence
- A 30 to 60-day chat sequence game plan for any size ad budget
- How to leverage Instagram’s engaging culture to get the response you want
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11 is giving away 5 FREE customer acquisition path audits
- Connect with Travis on IG (@thetravisstephenson)
- Chatmatic.com
- Zapier
- Follow @ralphhb and @kasimaslam on Twitter
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Previous Episode
Episode 334: The Future of Marketing with Ryan Deiss
Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes.
Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.
Listen in for some marketing and messaging wisdom from the best in the business.
IN THIS EPISODE YOU’LL LEARN:
- How to build your own community and media brand (and why it’s absolutely crucial)
- How to get your message out in the face of competition, algorithmic shift, & being priced out.
- Why Ryan Deiss, the CEO of DigitalMarketer, doesn’t market anymore
- Details about the perfect event for today’s confused/frustrated CEO/entrepreneur
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Scalable Impact Live (November 2-3, 2021)
- Wizard of Ads (trilogy by Roy Williams)
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Next Episode
Episode 336: 6 Critical Campaigns for Success in Google Ads with John Moran of Solutions 8
If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.
John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display.
You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.
Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you.
IN THIS EPISODE YOU’LL LEARN:
- How to allocate dedicated budget to your highest value campaign types
- Which campaigns are most powerful and why
- The science behind the magic of dynamic search ads
- How much you can expect to spend on each campaign
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Solutions 8
- Episode 304 (How to Get Insane Google Smart Shopping ROAS)
- If you disagree with something, tell Kasim on Twitter.
OUR PARTNERS:
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Clients Online, the go-to Facebook Advertising agency for businesses
- Keap, an easier way to manage every stage of the customer journey
- Endless reports and actionable insights from Oribi
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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