Behind the Scenes of Content Creation w/ Scott Burgess #146
04/20/21 • 53 min
Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it.
In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends.
[00:01 – 23:08] Behind the Scene of Content Creation
- Scott talks about his content creation process
- Keep things fresh
- Scott’s advice for people looking to start a podcast
- Creativity – your willingness to do what others won’t
- Do your homework – research your areas of improvement
[23:09 – 42:26] Changing the System
- Scott shares his view on people studying the medical system
- Changing people’s view that ‘healthcare = payment.’
- The evolution of healthcare
- Questions you should be asking and looking for
[42:27 – 53:56] Closing Segment
- The more we share, the more value we get back
- We do a recap on the takeaways for today’s episode
- Invest in personal growth and self-improvement
- Find your true authentic self
- Final thoughts
Tweetable Quotes:
“Just go out there and start doing it.” – Scott E. Burgess
You can connect with Scott on LinkedIn or you can visit his website to learn more about him.
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it.
In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends.
[00:01 – 23:08] Behind the Scene of Content Creation
- Scott talks about his content creation process
- Keep things fresh
- Scott’s advice for people looking to start a podcast
- Creativity – your willingness to do what others won’t
- Do your homework – research your areas of improvement
[23:09 – 42:26] Changing the System
- Scott shares his view on people studying the medical system
- Changing people’s view that ‘healthcare = payment.’
- The evolution of healthcare
- Questions you should be asking and looking for
[42:27 – 53:56] Closing Segment
- The more we share, the more value we get back
- We do a recap on the takeaways for today’s episode
- Invest in personal growth and self-improvement
- Find your true authentic self
- Final thoughts
Tweetable Quotes:
“Just go out there and start doing it.” – Scott E. Burgess
You can connect with Scott on LinkedIn or you can visit his website to learn more about him.
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
Previous Episode
Practice Admins: The Unseen Heroes w/ Marcus Bullock, CPC and Brenda Messick #145
People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations.
Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience.
In this episode, we talk about their backgrounds and work as Practice Admins. They share tips, strategies, and advice that blossomed from their experiences throughout their career. Indeed, they are unseen heroes that hold essential roles in their practice’s success.
[00:01 – 01:03] Opening Segment
- Our guests, Brenda Messick and Marcus Bullock introduces themselves
[01:04 – 17:50] Medical Practice Admins
- Brenda and Marcus talk about their backgrounds and how they found themselves working as Medical Practice Administrators
- They talk about their roles as Practice Administrators
- Advice from one admin to another – Brenda and Marcus shares tips from their 40+ years of combined experience
[17:51 – 24:23] Education and Networking
- We discuss why there is a need for continued education and expanding your network
[24:24 – 30:11] Connecting People and Bringing Value
- Brenda and Marcus talk about how they identify people, clients, and other physicians that could bring value to their physicians.
[30:12 – 34:46] Medical Group Management Association
- Are you interested in joining the Medical Group Management Association? Marcus discusses how you can apply!
- Brenda talks about the value of joining the MGMA.
[34:47 – 38:50] The Spring Conference
- We talk about the most anticipated conference for physicians, liaisons, and practice administrators.
- Where, when, and how you can join!
[38:51 – 49:10] Marketing
- Marketing the Practice – how to become more effective
[49:11 – 01:04:23] Question & Answer
- We exchange questions about our personal lives, work, and other topics
- Marketing health plans
- What is a Physician Liaison?
[01:04:24 – 01:07:30] Closing Segment
- Final thoughts
- Connect with Brenda and Marcus. Links available below.
Tweetable Quotes:
“The administrator will succeed if they have the support of the physicians.” – Brenda Messick
Get in touch with Brenda:
Get in touch with Marcus:
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
Next Episode
Medical Branding Tips and Strategies for Practices - Podcast #147
When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.
[00:01 – 14:03] Find Your Brand
- What does Jared Johnson do?
- Podcaster, marketing consultant, content creator
- Jared explains what Branding is
- How to build your Brand
- Personal branding and organizational branding
[14:04 – 23:32] Brand Engagement
- Jared shares tips and advice on how to increase your brand engagement
- The power of social media
- Differentiate yourself from your competition
- Look into the lens of a patient
[23:33 – 36:52] Digital Marketing and Branding
- We talk about Digital Marketing
- Where digital marketing and branding should meet
- Social media and content creation
[36:53 – 42:11] Closing Segment
- Jared talks about his podcast, Healthcare Rap
- Quick plug to https://shift.health/, a healthcare Content Network.
- Get in touch with Jared. Links available below.
Tweetable Quotes:
“What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson
“In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson
You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
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