Patient Convert Podcast: Healthcare Marketing Podcast

Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads?

In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation programs, and much more.

Tune in for an in-depth look at these key strategies for generating leads in the med spa space!

[00:01 - 03:59] Lead Generation Strategies for Medical Spas and Cash-Based Aesthetics Practices

[04:00 - 07:37] Make Sure You Have a Solid Foundation for SEO and Lead Generation

[07:38 - 11:26] Maximizing ROI for Med Spas Through Google Ads & Cross Promotion

[11:27 - 15:14] Leverage Programmatic Display to Increase Lead & Customer Acquisition

[15:15 - 18:44] Wrapping Up!

Key Quotes:

"It really does start and end with how your website is structured, the user experience, and the flows on it." - Justin Knott

"You not only have to concern yourself with getting leads through the door, but you really have to concern yourself on the close rate associated with those leads." - Justin Knott

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or part-time liaison, and more!

[00:01 – 08:43] Opening Segment

• We introduce the topic of today
• Should you hire a full-time or part-time liaison?
• Kelley explains when and why you should invest in a full-time liaison
• The salary – how much is just?

[08:43 – 22:41] Qualifications

• Kelley talks about the key qualifications you need to look for in a physician liaison
• Skills, traits, talents, and personality
• Having part-time liaisons
• Kelley discusses what makes a physician liaison successful
• Kelley explains what she means by “earning your way back”

[22:42 – 26:55] Physician Liaison Marketing

• Kelley’s advice on how you can be successful in hiring a physician liaison
• Liaisons and systems
• Kelley talks about physician liaison programs

[26:56 – 33:02] Closing Segment

• Kelley gives a recap of the episode
• Final thoughts for the listeners

Tweetable Quotes:

“If you have come from any background as long as you fit the mold with your personality, you’re a good fit for the practice and the physicians, I’m ready to train them.” – Kelley Knott

“The more time a physician liaison spends with a physician. The better the liaison.” – Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers.

Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing.

Things you will learn in this episode:

[00:01 – 02:18] Opening Segment

• We introduce our guest, Ken Chaplin
• Ken talks about his journey and what led him to Cancer Treatment Center America
• Over 25 years in marketing-related capacities
• Worked at The Walt Disney Company for 11 years
• Started at Burbank and was able to take on a few overseas assignments

[02:19 – 14:48] Transition to a Different Side of the Marketing World

• What makes healthcare marketing different from other industries?
• Ken talks about how their team works their way through the various departments in their organization while staying engaged with consumers and providers
• Ken tells us about how they tailor their marketing strategies based on their consumers
• Shares the core foundation of what CTCA was built on
• The Mother Standard: Giving the care that you deserve

[14:49 – 21:18] Switching Gears in CTCA’s Marketing

• Ken talks about the measures they are taking to make their services easier to find and readily available online.
• Focusing on the “paid search world.”
• Video marketing
• Direct communication with consumers
• Building a data structure

[21:19 – 29:54] Physician Relations

• How CTCA is building their physician referral relationships in this COVID-19 situation
• Working with the local community
• In a network with the insurance providers
• Continued communication with patients and physicians
• How CTCA can be an outlet for communities that need help
• Patient empowerment
• Use of the Zoom App and other platforms to stay connected, spread information, and for constant communication

[29:55 – 40:31] Telehealth

• Ken talks about his forecasts on the biggest changes the healthcare industry will face in the upcoming months
• Adaptation of Telehealth
• What do you want your legacy to be?
• For the industry: continuing to reinvent myself and stay an innovative leading influencer in the market
• To my team: be someone that can help develop my team
• To the consumers: continue to provide information to reach consumers so that we can help them
• Connect with Ken and Cancer Treatment Centers of American online!

Tweetable Quotes:

“What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin

Resources Mentioned

• Cancer Treatment Centers of America
• Zoom App
• LinkedIn
• Biweekly Webcasts via Facebook Live with Dr. Pat Basu
• Telehealth

You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kell...

With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19.

[00:01 – 05:13] Opening Segment

• We introduce the topic of this episode
• What is physician liaison marketing?
• Physicians don’t like interruptions
• Kelley talks about the roles of liaisons

[05:14 – 18:33] Growing Physician Referrals During COVID

• Content strategies that liaisons can do to help grow a physician’s referrals
• Encouraging physician involvement in helpful video resources
• Answering common FAQs.
• Patient-focused contents
• Leverage social media to connect with other liaisons and physicians
• Good and bad practices when building your network
• Learn what your physician wants

Tweetable Quotes:

“Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott

“One of the biggest values you can bring is your network.” – Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott