Medical Spa Lead Generation Strategies #178
07/26/23 • 18 min
1 Listener
Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads?
In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation programs, and much more.
Tune in for an in-depth look at these key strategies for generating leads in the med spa space!
[00:01 - 03:59] Lead Generation Strategies for Medical Spas and Cash-Based Aesthetics Practices
[04:00 - 07:37] Make Sure You Have a Solid Foundation for SEO and Lead Generation
[07:38 - 11:26] Maximizing ROI for Med Spas Through Google Ads & Cross Promotion
[11:27 - 15:14] Leverage Programmatic Display to Increase Lead & Customer Acquisition
[15:15 - 18:44] Wrapping Up!
Key Quotes:
"It really does start and end with how your website is structured, the user experience, and the flows on it." - Justin Knott
"You not only have to concern yourself with getting leads through the door, but you really have to concern yourself on the close rate associated with those leads." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads?
In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation programs, and much more.
Tune in for an in-depth look at these key strategies for generating leads in the med spa space!
[00:01 - 03:59] Lead Generation Strategies for Medical Spas and Cash-Based Aesthetics Practices
[04:00 - 07:37] Make Sure You Have a Solid Foundation for SEO and Lead Generation
[07:38 - 11:26] Maximizing ROI for Med Spas Through Google Ads & Cross Promotion
[11:27 - 15:14] Leverage Programmatic Display to Increase Lead & Customer Acquisition
[15:15 - 18:44] Wrapping Up!
Key Quotes:
"It really does start and end with how your website is structured, the user experience, and the flows on it." - Justin Knott
"You not only have to concern yourself with getting leads through the door, but you really have to concern yourself on the close rate associated with those leads." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Previous Episode
Top Healthcare Marketing Trends You Can't Miss in 2023 #177
What trends and strategies should you be aware of to optimize your organization's digital presence?
This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more!
Tune in now to get all the details you need to know about optimizing your healthcare organization's digital presence!
[00:01 - 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance
[06:16 - 12:07] Unlocking the Potential of Video Content for Medical Practices
[12:08 - 18:00] Investing in Video & Google Ads for Healthcare Advertising
[18:01 - 23:38] Evolving Trends in Healthcare Marketing
[23:39 - 27:25] Wrapping Up!
Key Quotes:
"Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” - Justin Knott
"Content is the backbone to excellent growth SEO strategy." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Next Episode
Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179
How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution?
Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedic practices reach potential patients. We also explore how HopCo has seen success with its programmatic ad campaigns and the importance of investing in video assets and building trust with patients. Daniel delves into how video content allows for easier creation and instant access to high-quality content and the implication of having an operational infrastructure in place.
Tune in to learn more about the social media marketing landscape for orthopedic practices!
[00:01 - 06:39] Leveraging Omnichannel Strategies with Daniel Goldberg of Hop Co
[06:40 - 13:09] How to Increase ROI with Video Assets for Orthopedic Urgent Care
[13:10 - 19:47] Maximizing Clicks & Conversions in Sports Medicine with Video Content
[19:48 - 26:15] Invest in Operational Infrastructure and Marketing to Grow Your Orthopedic Practice
[28:16 - 31:18] Wrapping Up!
Want to connect with Daniel? Follow him on LinkedIn, or email him at [email protected]
Key Quotes:
"A patient's first interaction with a physician used to be the first time they saw that physician. Now it's the first time they see their video.” - Daniel Goldberg
“Those physicians who have high-quality video and have those one-to-one videos where they're addressing patients talking about outcomes, and treatment philosophies, they have a significant advantage over those who don't.” - Daniel Goldberg
“You have to figure out what kind of practice you have and what kind of practice you want to build.” - Daniel Goldberg
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podc...
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