HIPAA Compliance and New Risks for Medical Practices From Marketing to Hosting #176
06/28/23 • 37 min
Do you want to stay one step ahead in the realm of HIPAA compliance and digital security?
This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medical practices should consider when looking to ensure secure digital communication. Hear why encryption is vital, discover mistakes to avoid when it comes to PHI, and learn about new regulations that are changing the game.
Tune in and discover the future of HIPAA compliance and digital communication!
[00:00 - 06:53]Expert Advice on HIPAA Compliance from Gil Vidals
[06:54 - 14:11] HHS Guidelines on Third-Party Tracking and PHI
[14:12 - 20:56] How to Address Tracking in the Digital World
[20:57 - 27:27] Don't Just Entrust Everything to Your IT Guy
[27:28 - 34:15] Introducing Physical Elements to Digital Security
[34:16 - 37:32] Closing Segment
Key Quotes:
"Marketing and tracking is pivotal and key to being able to have a successful web presence.” - Gil Vidals
“We can't always base everything just on software. We need something in the physical world to anchor the security.” - Gil Vidals
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Do you want to stay one step ahead in the realm of HIPAA compliance and digital security?
This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medical practices should consider when looking to ensure secure digital communication. Hear why encryption is vital, discover mistakes to avoid when it comes to PHI, and learn about new regulations that are changing the game.
Tune in and discover the future of HIPAA compliance and digital communication!
[00:00 - 06:53]Expert Advice on HIPAA Compliance from Gil Vidals
[06:54 - 14:11] HHS Guidelines on Third-Party Tracking and PHI
[14:12 - 20:56] How to Address Tracking in the Digital World
[20:57 - 27:27] Don't Just Entrust Everything to Your IT Guy
[27:28 - 34:15] Introducing Physical Elements to Digital Security
[34:16 - 37:32] Closing Segment
Key Quotes:
"Marketing and tracking is pivotal and key to being able to have a successful web presence.” - Gil Vidals
“We can't always base everything just on software. We need something in the physical world to anchor the security.” - Gil Vidals
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Previous Episode
Orthopedic Marketing Strategies in 2023 #175
What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them?
In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local search rankings and how to list all services inside each profile page. Justin touches on the importance of self-patient appointment scheduling in making the patient journey frictionless and how it can help filter down the suitable types of patients for ortho doctors to see. Whether you're a small solo practice or a large multi-location group, this episode has something for everyone looking to grow their patient base in orthopedics. Tune in now!
[00:01 - 06:02] Orthopedic Marketing Strategies to Boost Patient Acquisition
[06:03 - 12:01] Win Local Search for Orthopedic Groups
[12:02 - 17:49] How Demand Side Platforms Are Revolutionizing Healthcare Advertising
[17:50 - 24:18] The Importance of Self-Patient Appointments and Tracking in Healthcare Marketing
[24:19 - 30:49] Closing Segment
Key Quotes:
"If you want even to be competitive, you really need to build really strong content out." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Next Episode
Top Healthcare Marketing Trends You Can't Miss in 2023 #177
What trends and strategies should you be aware of to optimize your organization's digital presence?
This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more!
Tune in now to get all the details you need to know about optimizing your healthcare organization's digital presence!
[00:01 - 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance
[06:16 - 12:07] Unlocking the Potential of Video Content for Medical Practices
[12:08 - 18:00] Investing in Video & Google Ads for Healthcare Advertising
[18:01 - 23:38] Evolving Trends in Healthcare Marketing
[23:39 - 27:25] Wrapping Up!
Key Quotes:
"Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” - Justin Knott
"Content is the backbone to excellent growth SEO strategy." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
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