Patient Centricity - "Patients in their own words" -- Marsha's story

"Patients in their own words" -- Marsha's story

10/11/24 • 13 min

Marsha’s story

Marsha is a proud grandmother who dreams of taking her granddaughters to Disney World, gardening and finding love. She was diagnosed with MS at 37 after spending years caring for other MS patients. In her words, “I am dealing with it my way. I am dealing with it by being optimistic. I pray a lot and I take good care of myself...This is not the end for me. This is close to the beginning.”

Produced by Samantha Keyes and Georgianna Moreland

Marsha’s story

Produced by Samantha Keyes and Georgianna Moreland

Previous Episode

Patient Centricity will become the new business model

Host Victoria Summers welcomes colleagues Sharon Suchotliff and Hensley Evans to discuss the future of patient centricity and the need for pharma companies to measure their Patient Outcome Impact (POITM) to supplement their traditional measures of performance. In addition, they explore models from other industries that could serve as inspiration for change and share their hopes for the future. This conversation is based on chapter 12 of the book.

Next Episode

"Patients in their own words" -- Chris's story

“Patients in their own words,” features patients sharing their health journeys, the challenges they face and their hopes for the future. Many of the participants are from ZS’s Patients as People Co-Lab, a panel of patients that work with ZS across multiple initiatives and issues. Other patient participants were identified through ZS’s work in rare diseases.

Being patient-led starts with listening. These inspirational stories can serve as guideposts for pharma, and healthcare in general, as they strive to become patient centric.

Chris’s story

Chris is a single father of two young boys who looks forward to biking again with his kids. He was diagnosed with MS at 17 and his journey has had its challenges, but he isn’t giving up. In his words, “I have MS, it doesn’t have me.”

Produced by Samantha Keyes and Georgianna Moreland