“If pharma doesn’t transform itself, Google, Amazon and other disruptors could lead the way” (Part 1 of 2)

10/11/24 • 42 min

Victoria welcomes Principal Emeritus Torsten Bernewitz in ZS’s global change management expertise center. In this two-part discussion, they discuss the business imperative for patient centricity, as well as how pharma should transform both the people and their environment to be successful. Part one specifically focuses on shifting the mindsets and behaviors of the people in organization, with examples and tools to bring this to life. This conversation is based on chapter 10, “Transforming to a Patient-Centric Organization.”

Featuring: Torsten Bernewitz, principal emeritus at ZS. Torsten created and led ZS’s global change management expertise center.

Produced by Samantha Keyes and Georgianna Moreland

Featuring: Torsten Bernewitz, principal emeritus at ZS. Torsten created and led ZS’s global change management expertise center.

Produced by Samantha Keyes and Georgianna Moreland

Previous Episode

"Patients in their own words" -- Nathan's story

Nathan Peck is the CEO of Cure VCP Disease, a VCP disease patient, husband and father.

Nathan possesses a Bachelor of Industrial Engineering from the Georgia Institute of Technology as well as an MBA and Masters of Civil and Environmental Engineering from the Massachusetts Institute of Technology. As a patient, in January 2018, he formed Cure VCP Disease, Inc. along with a passionate group of IBMPFD patients, caregivers and researchers. Through Cure VCP Disease, Inc. he is committed to bringing together patients, caregivers, researchers, pharmaceutical companies, other non-profits and investors to identify treatments and ultimately a cure for this ultra-rare, genetic disease. Being a patient with the disease drives the organization’s urgency and purpose.

In Nathan’s own words, “our goal is to make Cure VCP disease extinct... I don't want this organization to become big and long lasting. I want it to die because we conquered the disease, and we helped others in the process.”

See below for more information on Cure VCP Disease:

Website: https://www.curevcp.org/

What is VCP disease: https://youtu.be/behsJnCjbrk

Help support Cure VCP Disease: https://givebutter.com/2023VCPScientificProgram

Email: [email protected]

Produced by Samantha Keyes and Georgianna Moreland

Next Episode

“A patient centric launch doesn’t have to involve a commercial”

Host, Victoria Summers, welcomes colleague Emily Mandell to discuss how a patient centric approach can work to ensure that patients get the right diagnosis and the right treatment more effectively. The conversation also covers what a patient centric product launch looks like and how the industry is continuing to evolve to improve patient outcomes. This conversation is based on chapter 7, “If You Launch It, They Will Come ... Or Will They?”

Featuring: Emily Mandell, principal at ZS and leader of ZS’s global pipeline and launch strategy practice.

Produced by Samantha Keyes and Georgianna Moreland