Park Street Insider Podcast - Essential Talks— The Real Cost of Spirits Production

Essential Talks— The Real Cost of Spirits Production

09/14/23 • 13 min

Many of the Park Street podcast guests extoll the importance of vision to the brand-building process. But before a vision can materialize, an understanding needs to form around the actual cost of goods that will be incurred during the production process. With this Essential Talk from Paul Monahan of Matchbook Distilling, a contract distillery based in Long Island, we're taking a granular look at the financial implications and timelines for producing a spirit.
To give founders an effective template for costing out production Paul covers:

Production unit economics - Paul delivers a comprehensive breakdown of the timeline it takes to produce both 300 and 600-gallon runs of a given spirit. He highlights the associated costs and issues the total expenses that you can expect for spirits production.
Glass economics - After the spirit is produced, it's time to put it in a bottle. Paul combs through the associated costs of securing glass and runs through the supply chain expenses that coincide with this process.
Data analysis - Taking an active approach to understanding the data behind the cost of goods is the only way founders can get the full picture of how much they actually want to spend before making commitments. Paul uses label pricing and finished cocktail breakdown to explore this principle.

In this episode you'll hear from:

Paul Monahan, COO, Matchbook Distilling
Mentioned in this episode:
Matchbook Distilling
2023 Craft Spirits Data Project - Distillers Survey
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Production unit economics - Paul delivers a comprehensive breakdown of the timeline it takes to produce both 300 and 600-gallon runs of a given spirit. He highlights the associated costs and issues the total expenses that you can expect for spirits production.
Glass economics - After the spirit is produced, it's time to put it in a bottle. Paul combs through the associated costs of securing glass and runs through the supply chain expenses that coincide with this process.
Data analysis - Taking an active approach to understanding the data behind the cost of goods is the only way founders can get the full picture of how much they actually want to spend before making commitments. Paul uses label pricing and finished cocktail breakdown to explore this principle.

In this episode you'll hear from:

Previous Episode

What It Takes— Tanteo Spirits President Neil Grosscup

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Across the industry, beverage alcohol brands are looking to sure up their long-term prospects by investing along the lines of high-growth categories. So when cult favorite whiskey brand Ole Smoky decided it was time to invest in their future, they didn't have to look much further than high-flying tequila maker Tanteo Spirits. On this episode, Neil Grosscup, President of Tanteo Spirits, joins the Park Street Insider Podcast to share his experience in the spirits industry and the development of Tanteo up through the point of sale.
Grosscup will share key insights about:
Managing a Successful Career Arc

If you go from being an unpaid intern to CEO of a spirits brand in less than four years, chances are you're doing something right. Grosscup's story is a reminder that with passion and hard work, there are many paths to success in beverage alcohol.

How to Win Over Retail Accounts

Tanteo's hyper-focused approach to winning over bartenders was part of the reason they were able to develop the brand into an attractive investment. Grosscup will explain the methods they used when doing in-market visits to attain menu placements and drive sales.

Overseeing A Sale and Merger

Grosscup gives listeners an inside look at the decision-making process leading up to Tanteo's sale to Ole Smoky and what owners should look out for when undergoing a merger.

In this episode you'll hear from:

Neil Grosscup, President, Tanteo Spirits
Mentioned in this episode:
Tanteo Tequila
Ole Smoky

2023 Craft Spirits Data Project - Distillers Survey
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Sign up for our Daily Industry Newsletter.
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Check out Park Street's Guide to Getting Started in the U.S. Market
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Next Episode

Essential Talks- Building a Modern Marketing Model With Juliet Wine

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Very few categories have as much heritage and tradition as wine, and innovators in the space often fight an uphill battle. In this Essential Talk from Alison Luvera, Founder & CEO of Juliet Wine, she discusses the brand's journey to becoming an industry disruptor in boxed wine. She explains the brand's three pillars of marketing and how authenticity and intentionality lead to the brand's breakthrough success.

Reversing Negative Stigmas- Alison discusses how the mission of Juilet Wine is to reimagine boxed wine for the modern consumer. Box wine has a longer shelf life and a smaller carbon footprint than its bottle counterpart, and the stubborn negative stigma surrounding boxed wine is preventing innovation in the space.
Culture, Community, Change- The three pillars of Juilet Wine's marketing strategy are culture, community, and change. Alison provides real-world examples of how the brand leverages each pillar in its marketing.
The Forefront of Premiumization- Alison discusses what separates Juilet Wine from traditional boxed wine to allow the brand to be embraced by upscale on-premise accounts.

In this episode you'll hear from:

Alison Luvera, Founder & CEO, Juliet Wine
Mentioned in this episode:
Juliet Wine
Entrepreneurial Insights: Juliet's Modern Marketing Model
Learn More About Park Street
Sign up for our Daily Industry Newsletter.
Sign Up for our Monthly Newsletter.
Check out Park Street's Guide to Getting Started in the U.S. Market
Follow us for more industry insights on