012 Redefining Success: Brad Costanzo's Transformation from Financial Advisor to Marketing Savant

07/05/23 • 74 min

Welcome to the Paid to Create Podcast. In this episode, we invited serial entrepreneur, CEO, and founder Brad Costanzo to share with us his remarkable journey from financial advisor to highly-sought business consultant.
Hear firsthand how Brad turned a financial crisis into an opportunity, catapulting him from corporate America to the wild world of entrepreneurship.
Marvel at Brad's audacious foray into the world of online business, where he created and sold a non-existent product, demonstrating innovation, risk-taking, and a knack for turning the improbable into reality. Discover his intriguing journey of transforming an idea - teaching magic tricks to impress women - into a flourishing enterprise, sparked by a page from Neil Strauss's bestseller, "The Game."
Brad also unravels the value of viewing one's career as an independent venture, emphasizing the boundless potential this mindset offers. As we dive deep into the misconceptions of overnight success, the episode shines a light on the nuanced challenges and triumphs inherent in the entrepreneurial journey.
We explore the intricate dance of optimism and criticism and the critical role of feedback in the world of startups. Learn about the unique productivity systems, the role of AI in future businesses, and the power of staying present to achieve success.
This episode is not just about Brad's story; it is about you and your journey. Regardless of whether you're a veteran entrepreneur or a newcomer, the insights and advice contained in this episode promise to equip you with valuable knowledge to embark on your entrepreneurial adventure.
Tune into this engaging episode of "Paid To Create," as Brad Costanzo, armed with a wealth of knowledge and experience, helps you unlock the secrets of your entrepreneurial path. Remember, the road to success may be winding, but with the right guidance, it's within your grasp.
Don't miss out on this remarkable opportunity to learn from a master of the trade. Click to listen now, because your journey to entrepreneurial greatness is just a play button away!

Previous Episode

011 Genius Adaptation: Joanna Kinsman's Remarkable Success–Pivoting from Internet Marketing to Selling Masks

Welcome to the Paid to Create Podcast! In this episode, we’re joined by Joanna Kinsman, fashion entrepreneur and founder of Kinsman Kini Bands. Joanna opens up about her transition from internet marketing to launching her own fashion business with low overhead. She shares fascinating insights about overcoming challenges, building a supportive community around her brand, and the importance of flexibility in the ever-evolving world of business.
When COVID-19 hit, Joanna swiftly pivoted her business to meet the new demands, ingeniously creating masks out of bikini material. Not only did this save her business but also sparked a wave of opportunities for other brands to build additional revenue streams. Her remarkable agility and forward-thinking approach serve as a powerful lesson for all entrepreneurs facing uncertainty.
Learn about the intricate process of getting a product into retail stores, a feat Joanna achieved with exceptional finesse. She talks about the struggles, the strategies, and the relentless persistence that finally paid off. But it’s not just about retail – Joanna’s expertise in building customer relationships shines through as she discusses the importance of personal connection and high-quality customer service.
This episode also dives into the behind-the-scenes of managing a small business, working with larger companies, and maintaining the balance between passion and pragmatism in hiring decisions. Listen as Joanna shares her strategy for maintaining resilience amidst the highs and lows of business ownership.
The conversation further explores the power of an effective email, the art of cold outreach, and the potential of merchandising to add an extra layer of brand value. Joanna's tale is filled with practical advice and heartening wisdom that will inspire you, whether you're a budding entrepreneur or an established business owner looking to scale up.
From testing new ideas and spotting trends to acknowledging the value of hard work and celebrating wins, this episode encapsulates the thrilling roller coaster ride of entrepreneurship. It underscores the significance of agility, the importance of passion, and the undeniable power of personal touch in sales and marketing.
Immerse yourself in the world of fashion entrepreneurship and come away with newfound knowledge, inspiration, and actionable takeaways. Don't miss out – tune in now!

Next Episode

013 Mastering the CEO Mindset: Harnessing Kent Clothier’s Secrets to Success

In this captivating episode of the Paid to Create Podcast, we invited Kent Clothier, an entrepreneur who achieved a staggering $1.8 billion in annual sales before turning 30, and also experienced the humbling downfall of losing it all. Known nationally as a highly effective performance coach and speaker, Kent candidly shares the lessons he learned as he climbed back from his personal and professional rock bottom to reclaim success and fulfillment.
Discover the crucial mindset shift Kent had to make as he transitioned from a relentless hustler to a visionary CEO. With searing honesty, he discusses the profound impact of failure and how hitting rock bottom acted as a catalyst for his extraordinary personal transformation.
Kent delves into the significant aspects of building a successful team - the importance of hiring individuals who align seamlessly with the company's core values and vision. He also shares invaluable insights into making tough decisions, including recognizing when a hire isn't the right fit and implementing necessary changes for the organization's overall growth and success.
Above all, this episode is a testament to the power of time management and intentional life design. Kent emphasizes the finite nature of time, urging listeners to seize control of their lives and make intentional choices to design a life worth living.
Join us for this deeply insightful and inspiring episode. Immerse yourself in Kent Clothier's journey and arm yourself with the wisdom to navigate your own path towards personal and professional fulfillment. Remember, "You can do anything. You may choose not to, but don't say this. Can't or cannot. That is not true."
Don't miss this chance to gain exceptional insights and strategies that can help transform your approach to leadership and life. Click to listen now!

Paid To Create Podcast - 012 Redefining Success: Brad Costanzo's Transformation from Financial Advisor to Marketing Savant

Transcript

Brad Costanzo: Let's start a course teaching the pickup artist community, which is growing because of Neil Strauss's book. And I Googled "pickup artist magic tricks," and nothing existed. Taking Tim's advice, I created a sales page for a product that didn't exist, pre-sold it through $600 at Google AdWords, and started to build a list. I was like, "Crap, we've got something here."

Sarah Jenkins: Welcome to the Paid to Create podcast, where we dig into the secret