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Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes - PIP 009: Podcast Hosting

PIP 009: Podcast Hosting

03/30/17 • 25 min

Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes
Unofficial Episode Sponsor: Blubrry Podcast Hosting Get 1 month free with the promo code: paidinsights. [Sign up here](https://www.paidinsights.com/blubrry). Search & Top AdWords Ads The search performed was ‘podcast hosting’. You will need a place to host your .mp3 files and there are many different companies that specialize in hosting podcasts and providing an RSS feed so you can submit your podcast to iTunes and other directories. If you want to learn more, check out this list of the [best podcast hosting sites](https://www.podcastinsights.com/best-podcast-hosting/). Landing Pages [Buzzsprout](https://www.paidinsights.com/buzzsprout) [Podbean](https://www.paidinsights.com/podbean) [ZenCast](https://zencast.fm/free-trial) [Spreaker](http://try.spreaker.com/easy-podcasting-tools/) More Resources Want to [learn how to start a podcast](https://www.podcastinsights.com/start-a-podcast/)? Check out this [podcast starter kit](https://www.podcastinsights.com/podcast-starter-kit/) guide. Want someone to edit your podcast for you? Check out [Resonate Recordings](https://resonaterecordings.com/), one of the top podcast production and editing companies around. Transcript Automated By Google [0:00] Paid Welcome 2 episode 9 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do. [0:12] Music. [0:22] Before we jump into things I just want to let you know that this episode is unofficially sponsored by blubrry podcast hosting and it’s actually podcast host I use and not mentioned. In the episode cuz we didn’t see any ads for them. But also the creator of the [power press WordPress plugin](https://create.blubrry.com/resources/powerpress/) which is basically go to podcast. Plugin for WordPress. And a couple singing the offer unlimited download bandwidth so if you get featured on top of iTunes you don’t have to worry about a giant bill a next month day but I mean amazing podcast player for your website you can actually see it. My podcast page or show notes pages on their feeds are optimized for iTunes and any other podcast directory. Actually quick story when I first set up the podcast. Through blubrry attack somehow I accidentally created two. Different feeds on accident headed to different account somehow this is this was all my fault I guess but that awesome service so I just emailed them and within a few hours they had. An integrated or deleted one of those and you no no no questions asked so awesome service. And have great statistics as well so it shows you downloads by day by month by country by platform tons of stuff so that’s actually a service that costs $5 a month separately. [1:59] And it’s included when you get hosting. And so I have got you a free month if you want to hurt podcast just go to [www.paidinsights.com/blubrry](https://www.paidinsights.com/blubrry). Or enter the promo code ‘paidinsights’ at check out again that’s www.paidinsights.com/blubrry. An welcome back to the paid insights podcast so today we are going to look at the Key Word podcast hosting. And if you are familiar with this is is when you create a podcast you need a place to host all your audio files. I don’t want to put them on your website server because we have hundreds or thousand...
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Unofficial Episode Sponsor: Blubrry Podcast Hosting Get 1 month free with the promo code: paidinsights. [Sign up here](https://www.paidinsights.com/blubrry). Search & Top AdWords Ads The search performed was ‘podcast hosting’. You will need a place to host your .mp3 files and there are many different companies that specialize in hosting podcasts and providing an RSS feed so you can submit your podcast to iTunes and other directories. If you want to learn more, check out this list of the [best podcast hosting sites](https://www.podcastinsights.com/best-podcast-hosting/). Landing Pages [Buzzsprout](https://www.paidinsights.com/buzzsprout) [Podbean](https://www.paidinsights.com/podbean) [ZenCast](https://zencast.fm/free-trial) [Spreaker](http://try.spreaker.com/easy-podcasting-tools/) More Resources Want to [learn how to start a podcast](https://www.podcastinsights.com/start-a-podcast/)? Check out this [podcast starter kit](https://www.podcastinsights.com/podcast-starter-kit/) guide. Want someone to edit your podcast for you? Check out [Resonate Recordings](https://resonaterecordings.com/), one of the top podcast production and editing companies around. Transcript Automated By Google [0:00] Paid Welcome 2 episode 9 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do. [0:12] Music. [0:22] Before we jump into things I just want to let you know that this episode is unofficially sponsored by blubrry podcast hosting and it’s actually podcast host I use and not mentioned. In the episode cuz we didn’t see any ads for them. But also the creator of the [power press WordPress plugin](https://create.blubrry.com/resources/powerpress/) which is basically go to podcast. Plugin for WordPress. And a couple singing the offer unlimited download bandwidth so if you get featured on top of iTunes you don’t have to worry about a giant bill a next month day but I mean amazing podcast player for your website you can actually see it. My podcast page or show notes pages on their feeds are optimized for iTunes and any other podcast directory. Actually quick story when I first set up the podcast. Through blubrry attack somehow I accidentally created two. Different feeds on accident headed to different account somehow this is this was all my fault I guess but that awesome service so I just emailed them and within a few hours they had. An integrated or deleted one of those and you no no no questions asked so awesome service. And have great statistics as well so it shows you downloads by day by month by country by platform tons of stuff so that’s actually a service that costs $5 a month separately. [1:59] And it’s included when you get hosting. And so I have got you a free month if you want to hurt podcast just go to [www.paidinsights.com/blubrry](https://www.paidinsights.com/blubrry). Or enter the promo code ‘paidinsights’ at check out again that’s www.paidinsights.com/blubrry. An welcome back to the paid insights podcast so today we are going to look at the Key Word podcast hosting. And if you are familiar with this is is when you create a podcast you need a place to host all your audio files. I don’t want to put them on your website server because we have hundreds or thousand...

Previous Episode

undefined - PIP 008: Boxing Franchise

PIP 008: Boxing Franchise

In episode 8 we take a look at the ads and landing pages for the search query boxing franchise. It gets 110 searches per month with an average cost per click of $2.20. Here’s the search: Here’s the landing pages: [9Round Franchising Landing Page](https://www.9round.com/fitness-franchises) [Title Boxing Landing Page](http://go.titlefranchise.com/title-boxing-club-franchise-facts-infographic) [Express Franchising](http://expressfranchising.com/) [FranchiseClique Boxing Franchise Landing Page](http://www.franchiseclique.com/industry/health-and-fitness-franchises/martial-arts-and-boxing-franchises) Transcript Automated by Google [0:00] Welcome 2 episode 8 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do for your. [0:12] Music. [0:20] And welcome back to the paid insights podcast today we’re actually going to announce our winner of the book giveaway. [0:34] You ready so a member of X another [podcast called the wine guys guys](https://www.wineguysguys.com/) brand new podcast they just launched. But I wanted one of those guys want a copy so congratulations to him and keep an eye out for future give away as we do here on the podcast. Another fun little things I got a shock mount and a boom arm for the microphone so for that all. Big things will ease your record sound a little better and then learning playing around with. GarageBand a bit so hopefully just keeps getting better but let’s get into it today we are going to talk about. [1:21] What’s the keyword boxing franchise that’s right so when someone types. Franchise they’re typically looking for the purchase of franchise because if you’re looking to go. You know to boxing gym you probably wouldn’t you wouldn’t use that word so just something to to keep mine and we have for ads that appeared at the top in the first. Well first of all there’s a hundred and ten searches per month and average cost-per-click is $2.20. The first ad is 9 round Fitness in. Research for boxing franchise first thing I see here is there brand name which. [2:17] My favorite because it doesn’t say right away that I mean test Fitness franchise but it just doesn’t say. [2:28] Boxing franchise you know up front and center even though it’s kind of implied by the 9round brand name and everything even there are URL says Fitness franchises. Alt this is among fast growing in franchise 500 only franchise for under 85 K 85,000. So they have some colored extensions is low overhead easy startup ongoing training and support spray standard. Or franchise and then have some sitelinks that’s a step to owning. Take Hour Fitness tour meet the 9round team and request more info so your phone number is well overall it’s not a turtle at I’d like to see the headline be. A little better really still lined with with the search and you know they can they can sell themselves a little later on in the in the process I believe. Is living on next we have title franchise. And they’re a little better job with the headline it says open a boxing franchise start your own Title Boxing Club so I think that’s a great kind of. Title and call Action all all-in-one and they’re using like they’re using extended. Text Dad’s cuz there’s two headlines and then it says in for the URL his title franchise.com / gym franchises. Does get the franchise fax today it seems a little little week for description what I mean they should...

Next Episode

undefined - PIP 010: ESA Vests

PIP 010: ESA Vests

In episode 10 we look at the search for esa vests. ESA stands for Emotional Support Animal and the most common support animal is a dog. Feel free to learn more about the benefits and [laws of emotional support dogs](https://www.emotionalsupportdog.com/emotional-support-animal-laws/). Search & Top AdWords Ads Landing Pages [United States Dog Registry](http://usdogregistry.org/) [Chewy (“esa harness” search)](https://www.chewy.com/s?query=esa+harness&query2=dog+harness) [Working Service Dog](http://www.workingservicedog.com/emotional-support-dog-vests.aspx) [officialservicedogregistry.com](https://www.officialservicedogregistry.com/purchase-products/) Transcript Automated By Google [0:00] welcome to episode 10 of the paid insights podcast for we analyze and deconstruct other companies ad campaigns. [0:08] Music. [0:20] Hey and welcome back today we are going to be looking at the keyword or search Esa vests. And this stands for is emotional support animal vests so an emotional support animal is. Is an animal that people people will kind of take with them if they have anxiety or other kind of. Shoes are you know what I need to have an animal to help them emotionally I guess to put it simply and. There’s companies that sell vests for the dogs so that people know you know that it’s an emotional support animal and then they’re allowed to go on. Like airplanes are and restaurants typically work places that you’re not allowed to have them you can even keep them in an apartment without having to pay the deposit because it’s it’s a medical me basically. So the first ad is from u.s. dog registry ductwork and. The headline says Esa support dog vests so that that aligns pretty well with the search. It says get Esa emotional support dog vest no-hassle Esa support dog vest kit shipping and tax included overnight available. And has a structured snippet that says options service dog emotional support dog therapy dog so looks like you can get them for other types of. [1:55] Town of animals service needs as well. And there’s some site links for this one as well as emotional support dog get service dog kit any dog may qualify and register your dog now. [2:11] Good good to see most of that aligns prematal that aligns really well with with the search. And they’re showing you it’s easy and you can. No hassle so you’re not you know if you’re not sure what it’s going to take care what you need they’re saying just come visit us and we’ll handle the difficult stuff for you. Next is chewy.com which is a giant online pet store retailer and. Their ad says Esa vest sale at chewy.com low prices and free shipping so. Sarah but you are also chewy.com / dog harness so that. Benefits and it has Esa vests low prices fast free one to two day shipping and 24/7 sport shop now. It looks like the esa vest portion of it was dynamically inserted into the ad in this case it doesn’t feel like it was designed. Just for this cuz they talk a lot about harnesses elsewhere in the ad so. I might be something like a dynamic search adware Google basically looks at your website and finds terms and then kind of matches him. For you based on kind of bolts language that you that you give them so it’s my guess as to how this this ad showed up. [3:45] Did you have a lot of an extension so they have free shipping overall Kanata 10 24/7 customer service. Racist 10 Outta 10 shipping Tynetta 10 free returns.

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