Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes

In episode 14, we look at the keyword appointment scheduling software. We got a variety of different types of scheduling software, some for larger companies and some for certain industries. Site Mentioned [SEMRush](https://www.paidinsights.com/semrush) (sign up for a free trial) Search & Top AdWords Ads Appointment Scheduling Software Landing Pages [QNomy](https://lp-qnomy-scheduling.qnomy.com/) [Duoserve ScheduFlow](http://try.duoserve.com/scheduling-software/landing/landing1) [Mindbody](https://software.mindbodyonline.com/mindbody-online) [AdvancedMD](http://info.advancedmd.com/AdvancedBilling_Overview_MOF.html) Transcript Automated By Google [0:00] Hey in Welcome 2 episode 14 of the Peyton sites podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not. [0:12] Music. [0:22] Hey bro we jump in here I just want to highlight a company that I use, literally every day it’s semrush and space clean All-In-One Toolbox to do keyword research you can analyze your, competitors ads and see what they’ve been doing this been working well you can do keyword research if you’re into SEO you can. [0:48] Track your positions you can look at your competitors backlinks your backlink stuff like that but specifically for AdWords and paid traffic you can. We can get two words you can group keywords you can get negatives and you know kind of export all that stuff for your account look at prices and competitors out there’s just too much to list so, could I want you to do is go to paid insights com Rush. That’s Peyton cize.com rush and sign up for free trial give it a try and. Let me know what you think in welcome back today we are going to be looking at some ads and landing pages for the keyword. Free appointment scheduling software so let’s Jump Right In today and, looks like this has a volume of 2400 searches a month pretty expensive an average cost-per-click of $27 so it’s pretty competitive but you think about it this appointment scheduling, you know once once you’re in one you tend to not switch around as much so it pays to get you in, you know and get you hooked the first time so I am, looking for appointment scheduling software for add I see is from que no me I don’t know if that’s how you say it Konami but it’s appointment scheduling software. [2:23] Has a weird little little Dash in their ad kind of kind of makes it weird Reed weird it says boost efficiency. So maybe that was just a space limitation or something that they are into but it just kind of reads weird there you are Elsa’s, appointment scheduling software says reduce operation costs contact us the call-outs a mobile. Interface Boost customer experience seamless integration online web interface, Texarkana cool this mobile interface online web interface so like seamless integration makes it sound like you can get access anywhere it’s easy to use and then next their site link for site link says, ask for a demo which is kind of a great. Secondary called action there then visit management app about the company and then all of their software Solutions movie they offer other other software, call Solutions as well so. Overall not bad the description literally says reduce operation costs, contact us so that’s that seems a little weak like I mean it’s it’s a.

For episode 11, I searched for luxury garden furniture uk. Search & Top AdWords Ads Luxury Garden Furniture UK Landing Pages [Bridgman Garden Furniture](https://www.bridgman.co.uk/garden-furniture) [patioboutique.com](https://www.patioboutique.com/) [Houseology Garden Furniture](https://www.houseology.com/outdoor-garden/furniture) [GreatGatherings Outdoor Furniture](http://www.greatgatherings.com/outdoor-furniture) Transcript Automated By Google [0:00] And welcome to episode 11 of the paid insights podcast for we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do for your business. [0:12] Music. [0:21] Thanks for joining me today on the podcast today we’re going to look at. A keyword for luxury garden furniture UK. And I actually got this suggestion from someone I sent an email asking what people wanted to hear and this was one of the other requests I got so that’s great. Tip for everyone if you want to hear AQ or just get in touch you can go to paid insights.com and use the contact form or sign up for the email list in. I just replied to any of the emails from me and I will get them in my inbox. So let’s look at these top for ads and I haven’t looked at it all myself so we’re doing this together. First is Bridgman garden furniture to luxury Furniture specialist and. To their display URL says luxury garden furniture so that aligns to get quality. Contemporary garden furniture delivered to your garden in days so that’s. Pretty cool that give you they send it to use his free delivery and returns handcrafted Furniture visit our showrooms award-winning designs. [1:44] For the call out extensions and then they also have a review from the Independent and it says one of the best and outdoor furniture so that’s awesome to see a nice social proof there. And then they have some tight links as well so it’s good to see they’re using all these different extensions it says to the type of garden furniture some links to garden furniture find the showroom and request a catalog cell. I think that’s a great kind of combination of keeping him specific and then also heading in the request a catalog in find Astro rumor. Things that you might want to do you know if they want to visit you in person so. [2:29] Another thing that stands out is the free delivery and returns that really lowers your resistance I mean if you. Or something and it just shows up broken or there’s issues they will pay for an End patio furniture garden furniture is expensive to ship so. It’s good to see the day they offer that service handcrafted kind of alludes to that luxury aspect as well there. Let’s go on to the next one in patio boutique.com in this is says modern outdoor furniture upscale elegant designs. Include an 800 phone number which am I search for UK. Garden furniture so I’m not sure if that is has a good fit. It just might be something you want to add to negative keywords or locations for places that they don’t service but we’ll see if they they actually do that when I get to the landing pages. [3:36] His view designer contemporary patio furniture collections and it says visit our showroom today indoor/outdoor furniture and. [3:47] Burlingame showroom which must be a location. Is a Styles contemporary modern unique and a half site link extensions as a patio umbrellas outdoor dining Furniture pool furniture and outdoor sofa still text you good to see that that alliance with the outdoor furniture thing.

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC (it starts with craigslist) Common mistakes with AdWords / Landing Pages Not focusing on the important metrics: close rate, conversion rate, revenue Not tracking revenue & sales [Iceberg Effect](https://klientboost.com/ppc/adwords-strategy/) (and why SKAGs are crucial) Why you need to balance lead volume vs lead cost for the highest amount of revenue Should beginners use Single Keyword Ad Groups (SKAGs)? Why higher consideration searches do better using the homepage as a landing page Why certifications are crap (see DMI article below) How to get started with AdWords Learn by doing if possible, if not, learn by reading Why you should focus on the macro things first Why you should use multi-step landing pages Why you need to match your offer to the traffic temperature Tips for dealing with slow clients Why KlientBoost doesn’t use bidding platforms Switzerland having a minimum income for humans (don’t ask) Robots taking over our jobs? Missing features in AdWords or Facebook Ads? Target individually (1 person) [Snapchat Ads](https://www.snapchat.com/ads) Estonia Notable Quotes: Be a problem solver first. What can I do to bring value in a progressive manner? Connect with Johnathan & KlientBoost: \* [KlientBoost.com](https://klientboost.com/) (that’s with a K) \* [@johnathandane](https://twitter.com/JohnathanDane) \* [@klientboost](https://twitter.com/KlientBoost) Links mentioned: [11 Things Everyone Gets Wrong In Their Digital Marketing Career](https://digitalmarketinginstitute.com/blog/17-06-16-11-things-everyone-gets-wrong-in-their-digital-marketing-career) – Digital Marketing Institute [Unbounce Conference Presentation By Johnathan](http://calltoactionconference.unbounce.com/speakers/2016-johnathan-dane/) [Keyword Search Intent](https://agencyanalytics.com/blog/keyword-search-intent) Tools Mentioned: \* [AdWords Editor](https://www.google.com/intl/en-US/adwordseditor/) \* [Unbounce](http://unbounce.com/) \* [Hotjar](https://www.paidinsights.com/hotjar) \* [VWO](https://vwo.com/)

Unofficial Episode Sponsor: Blubrry Podcast Hosting Get 1 month free with the promo code: paidinsights. [Sign up here](https://www.paidinsights.com/blubrry). Search & Top AdWords Ads The search performed was ‘podcast hosting’. You will need a place to host your .mp3 files and there are many different companies that specialize in hosting podcasts and providing an RSS feed so you can submit your podcast to iTunes and other directories. If you want to learn more, check out this list of the [best podcast hosting sites](https://www.podcastinsights.com/best-podcast-hosting/). Landing Pages [Buzzsprout](https://www.paidinsights.com/buzzsprout) [Podbean](https://www.paidinsights.com/podbean) [ZenCast](https://zencast.fm/free-trial) [Spreaker](http://try.spreaker.com/easy-podcasting-tools/) More Resources Want to [learn how to start a podcast](https://www.podcastinsights.com/start-a-podcast/)? Check out this [podcast starter kit](https://www.podcastinsights.com/podcast-starter-kit/) guide. Want someone to edit your podcast for you? Check out [Resonate Recordings](https://resonaterecordings.com/), one of the top podcast production and editing companies around. Transcript Automated By Google [0:00] Paid Welcome 2 episode 9 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do. [0:12] Music. [0:22] Before we jump into things I just want to let you know that this episode is unofficially sponsored by blubrry podcast hosting and it’s actually podcast host I use and not mentioned. In the episode cuz we didn’t see any ads for them. But also the creator of the [power press WordPress plugin](https://create.blubrry.com/resources/powerpress/) which is basically go to podcast. Plugin for WordPress. And a couple singing the offer unlimited download bandwidth so if you get featured on top of iTunes you don’t have to worry about a giant bill a next month day but I mean amazing podcast player for your website you can actually see it. My podcast page or show notes pages on their feeds are optimized for iTunes and any other podcast directory. Actually quick story when I first set up the podcast. Through blubrry attack somehow I accidentally created two. Different feeds on accident headed to different account somehow this is this was all my fault I guess but that awesome service so I just emailed them and within a few hours they had. An integrated or deleted one of those and you no no no questions asked so awesome service. And have great statistics as well so it shows you downloads by day by month by country by platform tons of stuff so that’s actually a service that costs $5 a month separately. [1:59] And it’s included when you get hosting. And so I have got you a free month if you want to hurt podcast just go to [www.paidinsights.com/blubrry](https://www.paidinsights.com/blubrry). Or enter the promo code ‘paidinsights’ at check out again that’s www.paidinsights.com/blubrry. An welcome back to the paid insights podcast so today we are going to look at the Key Word podcast hosting. And if you are familiar with this is is when you create a podcast you need a place to host all your audio files. I don’t want to put them on your website server because we have hundreds or thousand...

In episode 8 we take a look at the ads and landing pages for the search query boxing franchise. It gets 110 searches per month with an average cost per click of $2.20. Here’s the search: Here’s the landing pages: [9Round Franchising Landing Page](https://www.9round.com/fitness-franchises) [Title Boxing Landing Page](http://go.titlefranchise.com/title-boxing-club-franchise-facts-infographic) [Express Franchising](http://expressfranchising.com/) [FranchiseClique Boxing Franchise Landing Page](http://www.franchiseclique.com/industry/health-and-fitness-franchises/martial-arts-and-boxing-franchises) Transcript Automated by Google [0:00] Welcome 2 episode 8 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do for your. [0:12] Music. [0:20] And welcome back to the paid insights podcast today we’re actually going to announce our winner of the book giveaway. [0:34] You ready so a member of X another [podcast called the wine guys guys](https://www.wineguysguys.com/) brand new podcast they just launched. But I wanted one of those guys want a copy so congratulations to him and keep an eye out for future give away as we do here on the podcast. Another fun little things I got a shock mount and a boom arm for the microphone so for that all. Big things will ease your record sound a little better and then learning playing around with. GarageBand a bit so hopefully just keeps getting better but let’s get into it today we are going to talk about. [1:21] What’s the keyword boxing franchise that’s right so when someone types. Franchise they’re typically looking for the purchase of franchise because if you’re looking to go. You know to boxing gym you probably wouldn’t you wouldn’t use that word so just something to to keep mine and we have for ads that appeared at the top in the first. Well first of all there’s a hundred and ten searches per month and average cost-per-click is $2.20. The first ad is 9 round Fitness in. Research for boxing franchise first thing I see here is there brand name which. [2:17] My favorite because it doesn’t say right away that I mean test Fitness franchise but it just doesn’t say. [2:28] Boxing franchise you know up front and center even though it’s kind of implied by the 9round brand name and everything even there are URL says Fitness franchises. Alt this is among fast growing in franchise 500 only franchise for under 85 K 85,000. So they have some colored extensions is low overhead easy startup ongoing training and support spray standard. Or franchise and then have some sitelinks that’s a step to owning. Take Hour Fitness tour meet the 9round team and request more info so your phone number is well overall it’s not a turtle at I’d like to see the headline be. A little better really still lined with with the search and you know they can they can sell themselves a little later on in the in the process I believe. Is living on next we have title franchise. And they’re a little better job with the headline it says open a boxing franchise start your own Title Boxing Club so I think that’s a great kind of. Title and call Action all all-in-one and they’re using like they’re using extended. Text Dad’s cuz there’s two headlines and then it says in for the URL his title franchise.com / gym franchises. Does get the franchise fax today it seems a little little week for description what I mean they should...