Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes - PIP 002: 16 AdWords Settings To Avoid (Part 2)

PIP 002: 16 AdWords Settings To Avoid (Part 2)

01/12/17 • 7 min

Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes

In the 2nd episode, we continue with the AdWords default settings to avoid. We cover #8 through #12 of the guide: \* Ad Rotation \* Networks \* Automatic Bidding \* Mobile Bid Adjustments \* Delivery Method Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords profitably as fast as possible.. Send Me The Guide Book Mentioned: [#AskGaryVee](http://amzn.to/2iUnAzG) Leave a rating and review on iTunes for a chance to win a copy! Thanks for listening.

Previous Episode

PIP 001: 16 AdWords Settings To Avoid (Part 1)

Welcome to the Paid Insights Podcast. I’m glad you’re here. In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns: \* Campaign Type \* Avoid the default setting here \* Campaign Sub-type \* Avoid the default here too – you miss out on: \* Location Settings \* Target people in the geographic area that best fits your business. \* Are they nearby? Looking to visit? Searching from work? \* Ad Scheduling \* Target people based on time of day and day of week. For most businesses, I recommend you leave this setting alone until you conversion data comes in and you know what actually works. \* Ad Extensions \* These are easy to add to your campaigns and will make your ad larger, increase CTR, raise Quality Score and help convince your potential customers to click. \* Callouts \* Reviews \* Structured Snippets Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords to get you new customers as fast as possible.. Send Me The Guide You can also watch the YouTube video that covers the first 7 as well:

Next Episode

PIP 003: 16 AdWords Settings To Avoid (Part 3)

In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid: \* Ad Creation \* Be sure to create at least 2 ads per ad group. \* Broad Match Keywords \* Avoid these for the most part. I recommend you learn more about the [different keyword match types](https://www.paidinsights.com/keyword-match-types-explained/). \* Modified Broad Match Keywords \* Much more useful than regular broad match. They’re more like a combination of broad and exact match. \* Negative Keywords \* I mention the [negative keyword list](https://www.paidinsights.com/400-negative-keywords/). Grab a copy so you can exclude unrelated searches right away. Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords profitably as fast as possible.. Send Me The Guide Book Mentioned: [#AskGaryVee](http://amzn.to/2iUnAzG) Leave a rating and review on iTunes for a chance to win a copy! Thanks for listening.