Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes - PIP 004: Interview With Johnathan Dane Of KlientBoost

PIP 004: Interview With Johnathan Dane Of KlientBoost

01/12/17 • 43 min

Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC (it starts with craigslist) Common mistakes with AdWords / Landing Pages Not focusing on the important metrics: close rate, conversion rate, revenue Not tracking revenue & sales [Iceberg Effect](https://klientboost.com/ppc/adwords-strategy/) (and why SKAGs are crucial) Why you need to balance lead volume vs lead cost for the highest amount of revenue Should beginners use Single Keyword Ad Groups (SKAGs)? Why higher consideration searches do better using the homepage as a landing page Why certifications are crap (see DMI article below) How to get started with AdWords Learn by doing if possible, if not, learn by reading Why you should focus on the macro things first Why you should use multi-step landing pages Why you need to match your offer to the traffic temperature Tips for dealing with slow clients Why KlientBoost doesn’t use bidding platforms Switzerland having a minimum income for humans (don’t ask) Robots taking over our jobs? Missing features in AdWords or Facebook Ads? Target individually (1 person) [Snapchat Ads](https://www.snapchat.com/ads) Estonia Notable Quotes: Be a problem solver first. What can I do to bring value in a progressive manner? Connect with Johnathan & KlientBoost: \* [KlientBoost.com](https://klientboost.com/) (that’s with a K) \* [@johnathandane](https://twitter.com/JohnathanDane) \* [@klientboost](https://twitter.com/KlientBoost) Links mentioned: [11 Things Everyone Gets Wrong In Their Digital Marketing Career](https://digitalmarketinginstitute.com/blog/17-06-16-11-things-everyone-gets-wrong-in-their-digital-marketing-career) – Digital Marketing Institute [Unbounce Conference Presentation By Johnathan](http://calltoactionconference.unbounce.com/speakers/2016-johnathan-dane/) [Keyword Search Intent](https://agencyanalytics.com/blog/keyword-search-intent) Tools Mentioned: \* [AdWords Editor](https://www.google.com/intl/en-US/adwordseditor/) \* [Unbounce](http://unbounce.com/) \* [Hotjar](https://www.paidinsights.com/hotjar) \* [VWO](https://vwo.com/)

Previous Episode

PIP 003: 16 AdWords Settings To Avoid (Part 3)

In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid: \* Ad Creation \* Be sure to create at least 2 ads per ad group. \* Broad Match Keywords \* Avoid these for the most part. I recommend you learn more about the [different keyword match types](https://www.paidinsights.com/keyword-match-types-explained/). \* Modified Broad Match Keywords \* Much more useful than regular broad match. They’re more like a combination of broad and exact match. \* Negative Keywords \* I mention the [negative keyword list](https://www.paidinsights.com/400-negative-keywords/). Grab a copy so you can exclude unrelated searches right away. Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords profitably as fast as possible.. Send Me The Guide Book Mentioned: [#AskGaryVee](http://amzn.to/2iUnAzG) Leave a rating and review on iTunes for a chance to win a copy! Thanks for listening.

Next Episode

PIP 005: Renters Insurance

In the 5th episode, we analyze the keyword phrase renters insurance. This keyword gets 135K searches per month and is extremely competitive. The average cost per click is around $15. Here’s the search and the top 4 ads: Extensions Seen: \* Callouts \* Reviews \* Sitelinks \* Seller Ratings (star rating) Here are the landing pages: [Geico Renters Insurance Landing Page](https://www.geico.com/landingpage/go409/) [Acuity Renters Insurance Landing Page](https://www.acuity.com/quote/renters-insurance) [Progressive Renters Insurance Landing Page](https://www.progressive.com/lp/renters/) [Affordable Home Insurance Landing Page](http://www.affordable-home-insurance.org/?as=c1j1f3100trdeyqdhhmtyamn&kno=2&ver=desktop&wsc=86) If you enjoyed the episode, please [leave a rating & review on iTunes](https://www.paidinsights.com/itunes).