#117 - Leads and LSAs: The Post-Acquisition Journey to 5 Million
04/30/24 • 34 min
In this episode of Owned and Operated, John and Jack explores the intricacies of running a home service business, focusing particularly on residential plumbing, HVAC, and electric services. The episode kicks off with a nod to Service Scalers for their exemplary assistance in managing digital advertising for home service companies. The discussion delves into the challenges and triumphs faced by entrepreneurs in the home service industry, highlighting the importance of adapting business strategies to different platforms, like LinkedIn, for growth and engagement. A significant portion of the episode is devoted to an in-depth discussion on the use of scorecards - a tool for evaluating employee performance based on key success metrics. The dialogue covers the implementation, benefits, and potential pitfalls of scorecarding, emphasizing its role in fostering accountability and improvement within teams. This practical conversation is aimed at offering insights and strategies to other home service business owners looking to optimize their operations and steer their businesses towards greater success.
🎥🎥🎥
00:00 Introduction to Owned and Operated
00:26 Sponsor Spotlight: Service Scalers
01:02 Casual Conversations and Business Updates
01:54 Exploring LinkedIn for Business Growth
03:03 Navigating Business Challenges and Successes
04:45 Deep Dive into Scorecards for Business Management
09:33 Exploring the Impact of Seasonality on Business Metrics
13:34 The Art of Scorecarding in Business
19:02 Closing Thoughts and Workshop Announcement
19:44 Farewell and Podcast Outro
Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe! 🙏
Youtube: @OwnedandOperatedPodcast
X: @ownedoperatedco
SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1
APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545
www.ownedandoperated.com
Contact us: [email protected]
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
In this episode of Owned and Operated, John and Jack explores the intricacies of running a home service business, focusing particularly on residential plumbing, HVAC, and electric services. The episode kicks off with a nod to Service Scalers for their exemplary assistance in managing digital advertising for home service companies. The discussion delves into the challenges and triumphs faced by entrepreneurs in the home service industry, highlighting the importance of adapting business strategies to different platforms, like LinkedIn, for growth and engagement. A significant portion of the episode is devoted to an in-depth discussion on the use of scorecards - a tool for evaluating employee performance based on key success metrics. The dialogue covers the implementation, benefits, and potential pitfalls of scorecarding, emphasizing its role in fostering accountability and improvement within teams. This practical conversation is aimed at offering insights and strategies to other home service business owners looking to optimize their operations and steer their businesses towards greater success.
🎥🎥🎥
00:00 Introduction to Owned and Operated
00:26 Sponsor Spotlight: Service Scalers
01:02 Casual Conversations and Business Updates
01:54 Exploring LinkedIn for Business Growth
03:03 Navigating Business Challenges and Successes
04:45 Deep Dive into Scorecards for Business Management
09:33 Exploring the Impact of Seasonality on Business Metrics
13:34 The Art of Scorecarding in Business
19:02 Closing Thoughts and Workshop Announcement
19:44 Farewell and Podcast Outro
Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe! 🙏
Youtube: @OwnedandOperatedPodcast
X: @ownedoperatedco
SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1
APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545
www.ownedandoperated.com
Contact us: [email protected]
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
Previous Episode
#116 - SCORE! Navigating Success in Home Service Growth with Scorecarding
In this episode of Owned and Operated, John and Jack explore the intricacies of running a home service business, focusing particularly on residential plumbing, HVAC, and electric services. The episode kicks off with a nod to Service Scalers for their exemplary assistance in managing digital advertising for home service companies. The discussion delves into the challenges and triumphs faced by entrepreneurs in the home service industry, highlighting the importance of adapting business strategies to different platforms, like LinkedIn, for growth and engagement. A significant portion of the episode is devoted to an in-depth discussion on the use of scorecards - a tool for evaluating employee performance based on key success metrics. Do you want to grow or start your plumbing, HVAC, or electrical business like these podcast pros? Then take your business tips and advice from the best and learn today what being 'Owned and Operated' is all about!
00:00 Introduction to Owned and Operated
00:26 Sponsor Spotlight: Service Scalers
01:02 Casual Conversations and Business Updates
01:54 Exploring LinkedIn for Business Growth
03:03 Navigating Business Challenges and Successes
04:45 Deep Dive into Scorecards for Business Management
09:33 Exploring the Impact of Seasonality on Business Metrics
13:34 The Art of Scorecarding in Business
19:02 Closing Thoughts and Workshop Announcement
19:44 Farewell and Podcast Outro
Episode Hosts:
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @thehvacjack on Twitter
Special thanks to our sponsor: Service Scalers:
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights:
a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe!
Youtube: @OwnedandOperatedPodcast
X: @ownedoperatedco
SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1
APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545
www.ownedandoperated.com
Contact us: [email protected]
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
Next Episode
#118 - 'Jack'ed' Up Leadership: Powering Through Home Service Business Challenges
In this episode of 'Owned and Operated', hosts John Wilson and Jack Carr dive into the critical topic of developing leadership within home service businesses. Sharing insights from their experiences in residential plumbing, HVAC, and electric services, they discuss the importance of evolving as a leader to meet the needs of a growing business. They highlight the challenges of instilling core values and accountability throughout the organizational structure, from executives to lower-level managers. The episode emphasizes the significance of peer groups and mentorship for both technical and emotional support in the business journey. Additionally, they talk about their newsletter 'Weekly Insights' and the engagement in their newly launched Facebook group aimed at connecting home service entrepreneurs.
CHAPTERS
00:00 Introduction to Owned and Operated
00:30 Weekly Insights Newsletter Promo
01:27 Developing Leadership in Home Service Businesses
02:55 Challenges of Rapid Business Growth and Leadership
04:23 The Importance of Accountability in Leadership
05:34 Promotional Offer from Service Scalers
06:00 Deep Dive into Leadership and Accountability
21:27 The Emotional and Mental Aspects of Running a Business
25:58 Closing Thoughts and Invitation to Engage
Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
Contact us:
Youtube: @OwnedandOperatedPodcast
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast - #117 - Leads and LSAs: The Post-Acquisition Journey to 5 Million
Transcript
I'm John Wilson. Welcome to Owned and Operated. Twice a week, we talk about home service businesses, and if you're a home service entrepreneur, then this is going to be the show for you. We talk about our own business in residential plumbing, HVAC, and electric, and we also talk about business models that we just find interesting.
Let's get into it.
Are you currently dumping money into the PPC pit of despair? That's how I used to feel before I started working with service scalers. I woul
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