BTS: Lessons Learned as a Copywriter

09/25/23 • 42 min

Katy and I may get a lot of the spotlight when it comes to our company, but it’s not just us doing the Good Work of helping business professionals reach their goals. Oh no, we’ve got an entire team working behind the scenes and directly with clients to make the magic happen. We’re currently at seven full-time team members, and we’re looking to bring back our eighth this fall.

I thought it’d be fun to have our senior copywriter join me today for a conversation about what it’s like to work on website projects for our company. What our clients learn during the experience. How they apply new insights to their business. What surprises them as they bring their website to life.

Lauren Bryan has a lot to share after working on nearly 100 copywriting projects these past few years. I know you’ll learn more than a few things from her over the next half hour.

Lauren Bryan has a lot to share after working on nearly 100 copywriting projects these past few years. I know you’ll learn more than a few things from her over the next half hour.

Previous Episode

Videographer Case Study: John Bunn and Nick Miller

Do you remember that app Clubhouse? The one that had that brief two or three months in the spotlight over the 2021 winter? I loved that app. Maybe you did too, and it might be the reason you’re listening to this podcast in the first place. It certainly was my inspiration.

One of the best things that came from my time on Clubhouse was a long-lasting relationship with John Bunn and Nick Miller, two videographers who run How to Film Weddings. John reached out after a Clubhouse binge I went on back in January 2021, and the three of us hit it off right away.

I’ve been a guest on their podcast several times, presented in their mastermind four times, and gave a talk at their last retreat. We’ve also done an advanced group coaching program called Momentum specifically for videographers, so if you’re interested in signing up for the next one this winter, reach out.

But today, we’re turning the tables and bringing Nick and John on MY podcast to share their own business journeys as videographers. Because in addition to offering advice to their community, they’ve brought me on as a business coach and our copywriters as the wordsmiths for their websites.

Videographers, pay attention. But so should anyone who wants to elevate their business to charge more, feel proud of what you promote, and know with 100% confidence you’re doing the right things with your company.

This is the story of how you can work less and make more in the real world.

Next Episode

Stand Out in a Sea of Sameness

People ask me all the time what to expect for the upcoming season. Will inquiries be up? Down? Should I plan for it to be slower or busier?
The short answer is unless we face another pandemic, the new normal is likely to be business as usual. Here’s what I mean by that: Go back to what you were dealing with in 2018 and 2019. THAT is what it will be like for the rest of 2023 and throughout 2024.
Basically, you’ve got to stand out from the crowd to get enough inquiries from the right kinds of couples, and then you need to convert them with excellent sales skills. Simple right? Ha!
So today, I’m bringing in copywriting ringer and my better half in business and life, Katy Taylor Jacobson, to share with you ways to cut through the noise and connect with you best buyers.
Enjoy the conversation.