Own Your Business

You know the saying: It’s good to learn from your mistakes?

I think it’s overrated.

Yeah, sure, you should absolutely learn from what didn’t work so you can improve your chances of something else working in the future.

But it’s slow - and stressful - to go through life making mistakes. Why not learn from the mistakes others make? Let them screw up or screw around on the way to success.

You can observe what they’ve done from a distance and learn not just what DIDN’T work, but also what DID work.

This week, I’m sharing insights from a panel I hosted a few weeks ago as part of our Sway Mastermind promotion. It features a photographer, planner, videographer and DJ, all of whom have made it to places most wedding pros want to be: the elusive luxury space.

If you’re looking to level up into luxury, this will fast-track your success.

If you’re already at those price points, well done. And you can STILL learn from others’ wins and losses, because it’s only getting harder and more complex to navigate the way forward in this coveted market.

Enjoy the episode. Lots to learn. I know I walked away with new insights.

Do you ever feel like you have 28 hours of things to do every day? Yeah, me too.

In fact, I recently read about a mindset called “time poor,” which I suffer very badly from. It’s awful. I never feel like I have enough time.

And to top it all off, I still feel guilty for not putting enough time into the things that matter to me. Just the other day, I started work at 700am and felt awful, like I was playing hookie with my day.

Over the past 100+ episodes, we’ve devoted a total of ZERO to time management. And many of you are in the thick of it, because September and October are the two busiest months for weddings. So...it’s a perfect chance to bring in my time management guru, Katy Taylor Jacobson, to talk about:

How to pick the big rocks to put on your calendar

Missteps even the best make when planning out their time

The next big move you can make to create more space for the important things in work and life

Katy and I may get a lot of the spotlight when it comes to our company, but it’s not just us doing the Good Work of helping business professionals reach their goals. Oh no, we’ve got an entire team working behind the scenes and directly with clients to make the magic happen. We’re currently at seven full-time team members, and we’re looking to bring back our eighth this fall.

I thought it’d be fun to have our senior copywriter join me today for a conversation about what it’s like to work on website projects for our company. What our clients learn during the experience. How they apply new insights to their business. What surprises them as they bring their website to life.

Lauren Bryan has a lot to share after working on nearly 100 copywriting projects these past few years. I know you’ll learn more than a few things from her over the next half hour.

It’s hard to get it all done as a business owner. We often spend too much time as an employee of our company rather than the CEO. This weekend’s wedding is filled with fires you have to put out, but it takes away your opportunity to plan out next year’s success.

In this episode of Own Your Business, I’ll walk you through:

Four different areas of your business that require months of work before you see rewards

Three things you can do today to put a plan in place for future goals

And the #1 thing you’ve got to do if you want to raise your prices for next year

Wedding pros aren’t born knowing everything. And most didn’t go to school to learn how to be a business owner. It’s hard to know how to run your company, but once you have the insight and skills you’ll feel confident in the day-to-day, and level up to reach your goals. Stop learning from trial and error – or faking it till you make it - and start to (finally) own your business. Listeners will take away:

• Why I started the Own Your Business podcast
• Who the podcast is for
• What to expect from each episode
• 5 big ways this from the podcast if you listen every week
• Get to know me and my background
• Talk about three different types of business owners and how they approach problems in their companies