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Own Your Business

Own Your Business

Sam Jacobson with Ideaction

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.

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Top 10 Own Your Business Episodes

Goodpods has curated a list of the 10 best Own Your Business episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Own Your Business for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Own Your Business episode by adding your comments to the episode page.

Own Your Business - Website Images that Connect with Your Ideal Clients
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10/11/21 • 20 min

Putting the right photos on your website sounds easier than it actually is. Will it catch their attention? Will it stand out? Will it trigger their biggest desires? The key to answering YES! to these questions and others is to choose photos based on the psychographics for your ideal client. Listeners will take away:

  • The one thing you have to do before any work on your website
  • What is a communication strategy and how it applies to your brand
  • 4 different buyer types and what they desire most
  • Deep dive on picking a hero image for one of the most common buyer types in the wedding industry

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Own Your Business - Listen to hear and learn what your couples need
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12/20/21 • 18 min

Your couples will tell you everything you need to know to book them – if you can hear what they have to say. It’s the number one skill for a wedding pro who wants to conduct successful discovery calls. In this episode, you’ll learn:

-How your potential clients look to you as their leader

-How you’re accidentally shifting the conversation back to yourself

-The power of paraphrasing

-What couples feel when you’re not paying attention

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Own Your Business - Let Your Website Sell for You
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11/08/21 • 20 min

Let Your Website Sell for You

You don’t have time to be a full-time salesperson for your business. And you can’t afford to spend time getting on the phone with everyone who’s interested. That’s why you should let your website do the heavy lifting for you – both to get more inquiries and also to help close the deal. Listeners will take away:

  • How much sales work is done before couples inquire
  • Why you have to sell couples on more than just yourself
  • The two stages in the decision-making process your website works hardest for you
  • Ways to open the door to more inquiries
  • Tips to close the deal with multiple decision-makers

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Own Your Business - Turn Your Blog into a Storyselling Machine
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11/15/21 • 18 min

Turn Your Blog into a Storyselling Machine

Real weddings are a hot commodity in wedding marketing. But you can’t just dump a bunch of photos onto a blog post and call it a day. The best marketers are storytellers, and when you know the formula you can become one on your website. Listeners will take away:

  • Two different types of blog posts
  • Why real weddings resonate with couples so much
  • How to hook your reader and keep their attention while scrolling
  • Why people love conflict, even in wedding stories
  • Kinds of tension and where to include it in your blog posts
  • How to format a real wedding blog post

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Own Your Business - How to Package Your Services to Sell
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01/17/22 • 21 min

Your business exists to solve problems for your customers. But are you communicating that value in the specific services you offer each couple? If you’re not, it’s a big reason you’re leaving money on the table. In this episode, you’ll:

Understand the difference between a feature and a benefit

Learn how to translate your buyer’s desires into services you offer

Get a breakdown of why my sales process

Learn the psychology on why it creates the ultimate buying experience for your clients

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Own Your Business - Celebrity Panel: Leveling Up into Luxury
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02/19/24 • 96 min

You know the saying: It’s good to learn from your mistakes?

I think it’s overrated.

Yeah, sure, you should absolutely learn from what didn’t work so you can improve your chances of something else working in the future.

But it’s slow - and stressful - to go through life making mistakes. Why not learn from the mistakes others make? Let them screw up or screw around on the way to success.

You can observe what they’ve done from a distance and learn not just what DIDN’T work, but also what DID work.

This week, I’m sharing insights from a panel I hosted a few weeks ago as part of our Sway Mastermind promotion. It features a photographer, planner, videographer and DJ, all of whom have made it to places most wedding pros want to be: the elusive luxury space.

If you’re looking to level up into luxury, this will fast-track your success.

If you’re already at those price points, well done. And you can STILL learn from others’ wins and losses, because it’s only getting harder and more complex to navigate the way forward in this coveted market.

Enjoy the episode. Lots to learn. I know I walked away with new insights.

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Own Your Business - Get More Sh*t Done

Get More Sh*t Done

Own Your Business

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10/16/23 • 47 min

Do you ever feel like you have 28 hours of things to do every day? Yeah, me too.

In fact, I recently read about a mindset called “time poor,” which I suffer very badly from. It’s awful. I never feel like I have enough time.

And to top it all off, I still feel guilty for not putting enough time into the things that matter to me. Just the other day, I started work at 700am and felt awful, like I was playing hookie with my day.

Over the past 100+ episodes, we’ve devoted a total of ZERO to time management. And many of you are in the thick of it, because September and October are the two busiest months for weddings. So...it’s a perfect chance to bring in my time management guru, Katy Taylor Jacobson, to talk about:

How to pick the big rocks to put on your calendar

Missteps even the best make when planning out their time

The next big move you can make to create more space for the important things in work and life

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Own Your Business - BTS: Lessons Learned as a Copywriter
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09/25/23 • 42 min

Katy and I may get a lot of the spotlight when it comes to our company, but it’s not just us doing the Good Work of helping business professionals reach their goals. Oh no, we’ve got an entire team working behind the scenes and directly with clients to make the magic happen. We’re currently at seven full-time team members, and we’re looking to bring back our eighth this fall.

I thought it’d be fun to have our senior copywriter join me today for a conversation about what it’s like to work on website projects for our company. What our clients learn during the experience. How they apply new insights to their business. What surprises them as they bring their website to life.

Lauren Bryan has a lot to share after working on nearly 100 copywriting projects these past few years. I know you’ll learn more than a few things from her over the next half hour.

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Own Your Business - Prepare NOW for 2024

Prepare NOW for 2024

Own Your Business

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09/11/23 • 19 min

It’s hard to get it all done as a business owner. We often spend too much time as an employee of our company rather than the CEO. This weekend’s wedding is filled with fires you have to put out, but it takes away your opportunity to plan out next year’s success.

In this episode of Own Your Business, I’ll walk you through:

Four different areas of your business that require months of work before you see rewards

Three things you can do today to put a plan in place for future goals

And the #1 thing you’ve got to do if you want to raise your prices for next year

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Own Your Business - Welcome to the Own Your Business Podcast
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09/07/21 • 14 min

Wedding pros aren’t born knowing everything. And most didn’t go to school to learn how to be a business owner. It’s hard to know how to run your company, but once you have the insight and skills you’ll feel confident in the day-to-day, and level up to reach your goals. Stop learning from trial and error – or faking it till you make it - and start to (finally) own your business. Listeners will take away:

  • Why I started the Own Your Business podcast
  • Who the podcast is for
  • What to expect from each episode
  • 5 big ways this from the podcast if you listen every week
  • Get to know me and my background
  • Talk about three different types of business owners and how they approach problems in their companies
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FAQ

How many episodes does Own Your Business have?

Own Your Business currently has 175 episodes available.

What topics does Own Your Business cover?

The podcast is about Entrepreneurship, Podcasts and Business.

What is the most popular episode on Own Your Business?

The episode title 'Turn Your Blog into a Storyselling Machine' is the most popular.

What is the average episode length on Own Your Business?

The average episode length on Own Your Business is 36 minutes.

How often are episodes of Own Your Business released?

Episodes of Own Your Business are typically released every 7 days.

When was the first episode of Own Your Business?

The first episode of Own Your Business was released on Sep 7, 2021.

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