Website Images that Connect with Your Ideal Clients

10/11/21 • 20 min

1 Listener

Putting the right photos on your website sounds easier than it actually is. Will it catch their attention? Will it stand out? Will it trigger their biggest desires? The key to answering YES! to these questions and others is to choose photos based on the psychographics for your ideal client. Listeners will take away:

The one thing you have to do before any work on your website
What is a communication strategy and how it applies to your brand
4 different buyer types and what they desire most
Deep dive on picking a hero image for one of the most common buyer types in the wedding industry

The one thing you have to do before any work on your website
What is a communication strategy and how it applies to your brand
4 different buyer types and what they desire most
Deep dive on picking a hero image for one of the most common buyer types in the wedding industry

Previous Episode

6 Ways to Use Video to Book More Clients

We all know video is THE way to capture your clients’ attention. But it’s not always easy to create – or know where to use it. Discover the best places in the buyer’s journey to drop in a video to build value and provide reassurance to would-be couples. Listeners will take away:

Why a well-designed sales process is like bringing a Ferrari to a horse race
What to bake into your sales workflow to build the most value
6 solid tips on how to leverage the power of video in the buyer’s journey

Next Episode

4 Tips for a Compelling Custom Proposal

If you’re not using personalized proposals to sell your services, you could be leaving huge amounts of money on the table. If you’re ready to make the switch or already doing it and want to convert more bookings, check out this episode to learn what makes the most persuasive proposals. Listeners will take away: