
Understanding a Company’s Mission While Pitching with Chris Gibson of InVue
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01/23/20 • 34 min
One of the most valuable commodities we have in business and life is time. As you progress to higher levels in any company, the ramifications of how you spend your time as a leader are much more impactful and pervasive across the organization. So for someone who's consistently receiving pitches as well as presenting them to retail and brand partners, Chris has a lot of advice to share from two different angles.
Chris Gibson is the Chief Product and Marketing Officer at InVue who previously helped lead Humanscale, the world's leading ergonomic furniture maker into the consumer space. His rock-solid marketing foundation is a testament to his years at General Electronic, in different businesses and working with then CMO Beth Comstock. Chris is often on the road with fortune 100 clients and partners.
Michael Quinn is joined by Chris Gibson in this week’s episode to talk about Chris’ best strategies for pitching. They discuss the importance of understanding a company’s mission before presenting a pitch, what to avoid when pitching, and how pitching has changed over the years.
One of the most valuable commodities we have in business and life is time. As you progress to higher levels in any company, the ramifications of how you spend your time as a leader are much more impactful and pervasive across the organization. So for someone who's consistently receiving pitches as well as presenting them to retail and brand partners, Chris has a lot of advice to share from two different angles.
Chris Gibson is the Chief Product and Marketing Officer at InVue who previously helped lead Humanscale, the world's leading ergonomic furniture maker into the consumer space. His rock-solid marketing foundation is a testament to his years at General Electronic, in different businesses and working with then CMO Beth Comstock. Chris is often on the road with fortune 100 clients and partners.
Michael Quinn is joined by Chris Gibson in this week’s episode to talk about Chris’ best strategies for pitching. They discuss the importance of understanding a company’s mission before presenting a pitch, what to avoid when pitching, and how pitching has changed over the years.
Previous Episode

Creating Brand Partnerships Through Pitching with Jonathan Levine
People want to do business with people they feel a connection with, in one way or the other. Chemistry is essential and a good pitch should try to find some way to build some level of chemistry with the brand being pitched to, because of the prospect of working together in partnership if the pitch wins.
That was the driving force behind Jonathan Levine’s success as he worked to create brand partnerships for his company. He is the founder and CEO of Master & Dynamic, a New York City-based design-driven premium audio company that makes earphones, headphones, speakers, and earbuds that sound and look incredible. He is an incredibly successful entrepreneur who has grown his sophisticated sound brand to over 500 partner stores around the world.
Michael is joined by Jonathan Levine in this week’s episode where they talk about growing Jonathan’s company, best pitching strategies, and benefits of in-person pitching.
Next Episode

Creating Brand Partnerships Through Pitching with Jonathan Levine
People want to do business with people they feel a certain connection with. Chemistry is essential to making a partnership work, and a good pitch should try to find some way to build some level of chemistry with the brand that you’re giving the pitch to. After all, you would want to have a good relationship with the company you’re about to do business with.
That was the driving force behind Jonathan Levine’s success as he worked to create brand partnerships for his company. Jonathan is the founder and CEO of Master & Dynamic, a New York City-based design-driven premium audio company that makes earphones, headphones, speakers, and earbuds that sound and look incredible. He is an incredibly successful entrepreneur who has grown his sophisticated sound brand to over 500 partner stores around the world.
Tune in on this episode of Own The Room where Michael is joined by Jonathan Levine as they talk about how Jonathan grew his company, his best pitching strategies, and the importance of building rapport with your investors as well as your clients.
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