It's a New Year!
01/07/25 • 8 min
Episode Notes: Outside the Treatment Room
Episode Title: Three Big Goals for Your Business in 2025
Host: Connie Holm
Episode Overview:
Happy New Year, esties! In this first episode of 2025, Connie Holm dives into the art of goal-setting for solo estheticians. If you’re feeling overwhelmed by the many hats you wear, narrowing your focus to just three major goals can make a huge difference in your business growth and personal well-being. In this episode, Connie breaks down why focusing on three goals works, how to structure them, and why self-care deserves a spot on your list.
What You'll Learn:
The power of focusing on three meaningful business goals
How to set specific, actionable growth targets
The importance of investing in skill development
Why streamlining your business systems can save time and reduce errors
How personal self-care goals contribute to long-term success
Episode Breakdown:
[00:00 - 02:00]
Welcome to the first podcast of 2025!
Why goal-setting is crucial for solo estheticians
Overview of today’s focus: Three big business goals
[02:00 - 05:00]
Why focus on just three goals?
The skincare routine analogy – keep it simple and effective
How narrowing down your goals prevents burnout
[05:00 - 08:00]
Goal 1: Business Growth
Setting specific growth goals (e.g., 20 new clients by June)
Breaking it down: Marketing, website updates, and referral programs
[08:00 - 11:00]
Goal 2: Skill Development
Why keeping up with industry trends gives you an edge
Picking one area to improve and booking clients to practice new skills
Offering intro prices for new services to gain client feedback
[11:00 - 14:00]
Goal 3: Streamlining Systems
Connie shares her personal goal of integrating business tools
Addressing inefficiencies caused by unconnected systems
Reaching out to tech advisors to simplify processes
[14:00 - 17:00]
Bonus Goal: Self-Care and Balance
Why estheticians need to prioritize personal well-being
Small self-care steps: Taking Sundays off, vacations, and setting boundaries
How self-care enhances client relationships and overall productivity
[17:00 - 20:00]
Putting it all together – write down your goals
Monthly check-ins and celebrating milestones
Oprah Winfrey quote: “Cheers to a new year and another chance for us to get it right.”
Closing Thoughts:
Thank you for tuning in to Outside the Treatment Room! If you found value in today’s episode, please subscribe and leave a review. Let’s make 2025 a year of focus, growth, and balance!
Outro:
Take care, esties! See you next time!
Thank you for tuning into this episode of the Outside the Treatment Room podcast!
Connect with Us:
- Instagram: www.instagram.com/rosegoldlearning
- Facebook: www.facebook.com/rosegoldlearning
- Email: [email protected]
If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!
Stay inspired and keep growing!
Episode Notes: Outside the Treatment Room
Episode Title: Three Big Goals for Your Business in 2025
Host: Connie Holm
Episode Overview:
Happy New Year, esties! In this first episode of 2025, Connie Holm dives into the art of goal-setting for solo estheticians. If you’re feeling overwhelmed by the many hats you wear, narrowing your focus to just three major goals can make a huge difference in your business growth and personal well-being. In this episode, Connie breaks down why focusing on three goals works, how to structure them, and why self-care deserves a spot on your list.
What You'll Learn:
The power of focusing on three meaningful business goals
How to set specific, actionable growth targets
The importance of investing in skill development
Why streamlining your business systems can save time and reduce errors
How personal self-care goals contribute to long-term success
Episode Breakdown:
[00:00 - 02:00]
Welcome to the first podcast of 2025!
Why goal-setting is crucial for solo estheticians
Overview of today’s focus: Three big business goals
[02:00 - 05:00]
Why focus on just three goals?
The skincare routine analogy – keep it simple and effective
How narrowing down your goals prevents burnout
[05:00 - 08:00]
Goal 1: Business Growth
Setting specific growth goals (e.g., 20 new clients by June)
Breaking it down: Marketing, website updates, and referral programs
[08:00 - 11:00]
Goal 2: Skill Development
Why keeping up with industry trends gives you an edge
Picking one area to improve and booking clients to practice new skills
Offering intro prices for new services to gain client feedback
[11:00 - 14:00]
Goal 3: Streamlining Systems
Connie shares her personal goal of integrating business tools
Addressing inefficiencies caused by unconnected systems
Reaching out to tech advisors to simplify processes
[14:00 - 17:00]
Bonus Goal: Self-Care and Balance
Why estheticians need to prioritize personal well-being
Small self-care steps: Taking Sundays off, vacations, and setting boundaries
How self-care enhances client relationships and overall productivity
[17:00 - 20:00]
Putting it all together – write down your goals
Monthly check-ins and celebrating milestones
Oprah Winfrey quote: “Cheers to a new year and another chance for us to get it right.”
Closing Thoughts:
Thank you for tuning in to Outside the Treatment Room! If you found value in today’s episode, please subscribe and leave a review. Let’s make 2025 a year of focus, growth, and balance!
Outro:
Take care, esties! See you next time!
Thank you for tuning into this episode of the Outside the Treatment Room podcast!
Connect with Us:
- Instagram: www.instagram.com/rosegoldlearning
- Facebook: www.facebook.com/rosegoldlearning
- Email: [email protected]
If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!
Stay inspired and keep growing!
Previous Episode
Are you earning less than minimum wage?
Podcast Episode Notes
Welcome to Outside the Treatment Room
The podcast about the business side of the beauty industry. I’m your host, Connie Holm.
Episode Title: Are You Earning Less Than Minimum Wage?
Introduction
Welcome back to Outside the Treatment Room! Today we’re tackling a tough topic that might make you a little uncomfortable: Are you unknowingly earning less than minimum wage?
In this episode, I’ll break down the numbers, explain why this happens, and give you actionable tips to shift from working hard to working smart. So grab a coffee, let’s get real, and let’s talk money!
Many solo estheticians feel like they’re earning great money because they’re booked solid and bringing in cash. But after expenses, rent, taxes, and time spent on unpaid tasks, the reality can be shocking.
Example: If you charge $100 for a facial, but products, rent, and insurance eat into your profits, your real income per hour could be closer to minimum wage (or even less!).
Reflection Question: When’s the last time you calculated your real hourly rate?
If you haven’t, don’t worry—we’re going to do the math together.
Here’s how to calculate your hourly rate:
Gross Income: Total monthly earnings (e.g., $4,000).
Expenses: Subtract rent, products, insurance, taxes, and supplies (e.g., $2,000).
Net Income: What’s left ($4,000 - $2,000 = $2,000).
Divide by Hours Worked: If you worked 160 hours, that’s $2,000 / 160 = $12.50/hour.
This number has to cover everything: sick days, health benefits, and retirement. If your hourly rate surprises you, don’t worry—I’m here to help you fix it.
Undercharging for Services: If you haven’t raised prices in years, rising costs (like inflation) mean you’re earning less. Example: Gloves that once cost $6 now cost $22—you must pass these increases on to clients.
Too Much Discounting: Promotions are great occasionally, but constant discounts devalue your work.
Hidden Expenses: Fancy packaging, unused software, or premium products can drain profits.
Unpaid Time: You’re also your own receptionist, marketer, and cleaner. Those hours count!
Does any of this sound familiar? If so, let’s focus on solutions.
Here are 5 actionable steps to increase your income:
Raise Your Prices: If it’s been more than a year, start small with $5-$10 per service. Your expertise has value, and clients expect increases.
Streamline Services: Focus on high-profit treatments that take less time and product. Stop offering unprofitable services.
Track Expenses: Audit your expenses. Cancel unused subscriptions, buy in bulk, and optimize your budget. (Example: I use Zoom Premium only for my September laser events and cancel it for the rest of the year.)
Charge for Your Time: Enforce no-show fees, cancellation policies, and charge appropriately for consultations.
Set Income Goals: Break your monthly income target into weekly and daily benchmarks. Know how many services you need to hit your goals.
Here’s your homework:
Sit down this week and calculate your real hourly rate.
If you don’t like the number, use today’s tips as your starting point for change.
Key Takeaway: You didn’t start your business to struggle. You deserve to thrive and be paid well for the transformation you bring to your clients. You have the power to make that happen.
Today’s Quote: “You must gain control over your money, or the lack of it will forever control you.” —Dave Ramsey
Why This Matters: I recently saw a Facebook post where many beauty professionals admitted to earning less than minimum wage—even though their businesses looked successful. My goal is to give you the tools to take control of your income and move closer to financial freedom.
Enjoyed This Episode?
Share it with a fellow esthetician who needs to hear this.
Subscribe, leave a review, and stay tuned for upcoming courses in 2025 to help you grow your beauty business.
Thank you for joining me today on Outside the Treatment Room! Let’s keep working smarter, not harder. See you next time!
Thank you for tuning into this episode of the Outside the Treatment Room podcast!
Connect with Us:
- Instagram: www.instagram.com/rosegoldlearning
- Facebook: www.facebook.com/rosegoldlearning<...
Next Episode
How to use AI to create social media posts
Episode Notes: How to Use AI to Create Social Media Posts
Introduction
Welcome to Outside the Treatment Room, the podcast about the business side of the beauty industry. I’m your host, Connie Holm.
Today’s topic can save you hours every month and, when used efficiently, even hours every week: How to use AI to create engaging and effective social media posts for your business.
What is AI?
AI stands for Artificial Intelligence. It’s more common than you might think, existing in forms like:
Self-driving cars
Voice assistants like Siri and Alexa
Customer service chatbots
Personalized playlists
Medical diagnostics
Is AI perfect? No, but neither are we. I use AI daily in my business, and it has saved me time and money. AI can help improve your social media creation and content strategy.
If social media content creation feels overwhelming or time-consuming, you’re not alone. AI tools like ChatGPT, Google Gemini, and Microsoft Copilot make the process faster, easier, and more creative. By using AI, you can grow your esthetics business while saving time to find balance in your life.
Segment 1: Why Use AI for Social Media?
AI clears bottlenecks by automating time-consuming tasks.
Here’s why it’s a game-changer:
Saves Time: AI can generate high-quality drafts in seconds.
Boosts Creativity: Helps overcome writer’s block with fresh ideas and perspectives. For example, I asked AI to help draft this podcast episode. It gave me a great starting point that I could personalize.
Customizable: Tailor prompts to your brand voice and target audience. The more you use AI, the better it understands your tone.
Cost-Effective: Think of it as a personal assistant available 24/7 without the ongoing expense.
Segment 2: Setting Up for Success
To get the most out of AI, set yourself up for success:
Define Your Brand Voice: Decide if your tone is professional, friendly, playful, or something else.
Know Your Audience: Understand their pain points, interests, and preferred content.
Set Clear Goals: Whether you aim to educate, entertain, or promote, clear objectives lead to better prompts.
AI learns from your inputs over time, so be consistent in your instructions to make it reflect your brand accurately.
Segment 3: Crafting Prompts for AI
The magic of AI lies in the prompts. Here are examples you can use:
General Post Ideas: “Give me 5 social media post ideas for an esthetics spa that offers laser treatments and permanent jewelry services.”
Captions: “Write a playful Instagram caption for a client’s glowing skin after a facial.”
Promotions: “Create a post announcing a holiday discount on spa packages with a festive tone.”
Educational Content: “Explain the benefits of laser hair removal in a simple, engaging way.”
Engagement Questions: “Suggest a fun poll question related to self-care for Instagram Stories.”
Increase Reviews: “Suggest a way to ask clients to leave a Google review.”
Example: I used AI to address a problem with appointment rescheduling requests. I asked it to draft a polite email directing clients to my online booking system. AI created the email, then I asked it to reformat it as a Facebook/Instagram ad and suggest an image. The result was effective and stress-free.
Segment 4: Tips for Editing and Personalization
While AI drafts great content, personalization is key:
Customize the Language: Make sure it aligns with your brand voice and includes your unique mannerisms.
Add Specific Details: Mention your spa’s name, location, and special details.
Use Emojis and Formatting: Add line breaks, emojis, and hashtags to enhance visual appeal.
Review for Accuracy: Double-check for factual accuracy and ensure it reflects your offerings.
Segment 5: Addressing Concerns About AI
Fear of Losing Authenticity: AI is a tool, not a replacement for your unique voice. Use it as a starting point and add your personal touch.
Learning Curve: Practice makes perfect. Experiment with prompts to find what works best for you.
Staying on Brand: Regularly review content to ensure it’s consistent with your brand identity.
Closing Thoughts
AI is like having a brainstorming partner available 24/7. It streamlines social media content creation, saving time, reducing stress, and helping you stay consistent.
If you found this episode helpful, I’d love to hear from you! Share your thoughts or questions by tagging...
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