Osom to Know - a WordPress podcast

On this episode of Osom to Know, we have Brian Alvey, who is currently working at WordPress VIP as a CTO.
Brian discusses his experiences in building websites without a CMS in the 90s, and later realizing the benefits of dynamic websites with a database. He talks about building his own CMS using different technologies and how he moved to WordPress VIP. Brian sheds light on how WordPress VIP builds tools for improvement in search, security, analytics, and digital asset management for enterprise-level clients.
He also talks about how hiring psychologically-driven people who are responsible and communicate well is important when building remote teams. Brian shares different experiences, including working with well-known brands, famous investors, and his friend Jason, and also gives insights on the role and responsibilities of a CTO.

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WEBSITE 👉🏻 https://www.osomstudio.com

TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO

LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/

BLOG 👉🏻 https://www.osomstudio.com/blog/

NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

SEE WHAT BRIAN IS DOING🤩⤵️
LINKEDIN👉🏻 https://www.linkedin.com/in/brianalvey/
TWITTER👉🏻 https://twitter.com/brianalvey
WEBSITE👉🏻 https://brianalvey.com

On this episode of Osom to Know, our host Maciej Nowak is joined by guest Helmut Januschka, Head of Software Engineering @krone_at Austrian biggest private news publisher, is an expert in website protection and security. He understands the risks that businesses face when their websites are targeted by bots, leading to potential loss of business. A common issue he addresses is the inundation of spam emails through contact forms, which can overwhelm a company’s back office and cause them to miss genuine support cases. Helmut’s solution, @captcha_eu, reduces the human effort required to filter through these forms, ensuring that important customer queries are not lost in the flood of spam. Through his expertise, he has helped businesses stay operational and protected in the ever-evolving digital landscape.

Throughout the episode, they explore various aspects of GDPR compliance, providing valuable insights and advice. Helmut emphasizes the importance of understanding and only installing plugins that are necessary, while also recommending against saving data that you don't know you need. He shares his personal experience of navigating GDPR compliance, including his decision to not use Google Analytics for his captcha website.

The conversation also touches on the challenges of convincing upper management to sell their product and create a company, and the legal considerations involved in ensuring compliance with GDPR. Helmut highlights that GDPR is not just limited to Austria, but has implications for businesses in other countries as well. They discuss the myths surrounding GDPR and clarify what activities can still be done as long as they are compliant.

The episode also delves into the Helmut's own experiences with GDPR compliance, including the complexities of justifying the use of certain resources and the repercussions of removing them. He explains how he has adapted his own solution, Captcha EU, to comply with GDPR and how it has become a sellable product. He also touches on the importance of only storing necessary data and the need for further improvements in GDPR implementation on websites.

Join us on this episode of Osom to know as we unravel the intricacies of GDPR compliance and gain valuable insights from our guest, Helmut Januschka.

SEE WHAT ELSE WE GOT FOR YOU🚀

WEBSITE 👉🏻 https://www.osomstudio.com

TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO

LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/

BLOG 👉🏻 https://www.osomstudio.com/blog/

NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

Welcome to another episode of "Osom to Know"! In today's episode our host, Maciej Nowak, sits down with the knowledgeable and experienced guest, Roslyn Lavery. Get ready to dive into the fascinating world of partnerships in the tech industry as they discuss the true essence of partnership, debunking common myths, and the value it brings to customers and companies alike.

Joining the team in March 2021, Roslyn manages partners in the payment category as Director of Partner Management at WooCommerce (Automattic). She is passionate about building shared value through partnership with a focus on building merchant benefit and increasing the sum of the parts. Working with or alongside WordPress and WooCommerce for 12+ years she has a long history spanning site development to deep partnerships in the space. She believes that these partnerships can lead to revenue growth by acquiring more customers and offering deeper product functionality through the collaboration. Ultimately, Roslyn's approach prioritizes the customer and ensuring that the partnership delivers value that surpasses what individual products could provide.

SEE WHAT ELSE WE GOT FOR YOU🚀

WEBSITE 👉🏻 https://www.osomstudio.com

TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO

LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/

BLOG 👉🏻 https://www.osomstudio.com/blog/

NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

Welcome to Osom to Know! Today's episode features a dynamic discussion with guest Adam Robinson

💡 He is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send more highly-targeted triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

➡️ Initially intending to delve into cart abandonment for e-commerce, the conversation organically transitioned into an in-depth exploration of building a brand on LinkedIn.
Adam's dramatic pivot to focus on building a personal social media profile to address an awareness problem for his company a year and a half ago was particularly enlightening.

Join us as we delve into Adam's experiences with media, LinkedIn, video content, and the impact of his personal brand on his business ventures. Get ready for a deep dive into the world of content creation, social media strategy, and the power of resonance on LinkedIn. Stay tuned for insights on abandoned cart recovery, AI-driven chatbots, and much more from our insightful discussion. This is an episode you definitely won't want to miss!

SEE WHAT ELSE WE GOT FOR YOU🚀
WEBSITE 👉🏻 https://www.osomstudio.com
TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO
LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/
BLOG 👉🏻 https://www.osomstudio.com/blog/
NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

SEE WHAT ADAM IS UP TO
LINKEDIN 👉🏻 https://www.linkedin.com/in/retentionadam/
TWITTER 👉🏻 https://twitter.com/RetentionAdam

Business owners often wonder if a "less is more" approach can be effective in their marketing strategy. But how do you determine which marketing channel is the right one for your products, and how can it help you grow? In this new episode of the Osom To Know podcast, Maciej seeks answers to these questions with the help of James Baldacchino.

The Head of Strategy at Ellipsis, a digital marketing agency focused on marketing + WordPress explains how to come up with a marketing strategy that supports you in achieving business goals. We discuss common mistakes when thinking about strategy and explain how to do better. You will find out how to start, how to lead, and how to evaluate the effectiveness of promotional efforts. Listen to his advice and make sure you communicate the product value properly to the client and do you really talk to a perfect one. No matter if you want to promote your plugin, theme, or services learn more about the power of ads and SEO. Too much for a beginner? No worries - James explains how not to get lost in the sea of possibilities.

Think of it as going on a hike with a map - you need to know the terrain, the potential obstacles, and the best route to take. Similarly, when it comes to marketing, you need to have a clear understanding of your target audience, their needs, and the channels that will best reach them. Tune in to our podcast to discover new analogies and insights that can help you develop a successful marketing strategy for your WordPress products.

Stay tuned, stay Osom, and remember to subscribe!

There are more episodes to come.

SEE WHAT ELSE WE GOT FOR YOU🚀

WEBSITE 👉🏻 https://www.osomstudio.com

TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO

LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/

BLOG 👉🏻 https://www.osomstudio.com/blog/

NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

If you want to contact Maciej or James, you can find them on LinkedIn:

Maciej - https://www.linkedin.com/in/nowakmaciej

James - https://www.linkedin.com/in/james-baldacchino/

Ellipsis - https://getellipsis.com/

Stay updated and learn more about WordPress. Subscribe to the Osom to Know newsletter www.osomstudio.com/newsletter