7 Tips on building Brand Awareness - Interview with Adam Robinson

04/10/24 • 75 min

Welcome to Osom to Know! Today's episode features a dynamic discussion with guest Adam Robinson

💡 He is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send more highly-targeted triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

➡️ Initially intending to delve into cart abandonment for e-commerce, the conversation organically transitioned into an in-depth exploration of building a brand on LinkedIn.
Adam's dramatic pivot to focus on building a personal social media profile to address an awareness problem for his company a year and a half ago was particularly enlightening.

Join us as we delve into Adam's experiences with media, LinkedIn, video content, and the impact of his personal brand on his business ventures. Get ready for a deep dive into the world of content creation, social media strategy, and the power of resonance on LinkedIn. Stay tuned for insights on abandoned cart recovery, AI-driven chatbots, and much more from our insightful discussion. This is an episode you definitely won't want to miss!

SEE WHAT ELSE WE GOT FOR YOU🚀
WEBSITE 👉🏻 https://www.osomstudio.com
TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO
LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/
BLOG 👉🏻 https://www.osomstudio.com/blog/
NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

SEE WHAT ADAM IS UP TO
LINKEDIN 👉🏻 https://www.linkedin.com/in/retentionadam/
TWITTER 👉🏻 https://twitter.com/RetentionAdam

Welcome to Osom to Know! Today's episode features a dynamic discussion with guest Adam Robinson

SEE WHAT ADAM IS UP TO
LINKEDIN 👉🏻 https://www.linkedin.com/in/retentionadam/
TWITTER 👉🏻 https://twitter.com/RetentionAdam

Previous Episode

AI campaign: 5 surprising results on performance maximizing strategies - Interview with David Sinton

Welcome to the latest episode of "Osom To Know"! In this session, our host Maciej Nowak, is joined by the David Sinton, co-founder of Quiet Owls, a digital growth agency specializing in the direct-to-consumer space.

➡️ As a co-founder of Quiet Owl Marketing, he helps businesses demystify their digital marketing channels and build a growth engine that they understand and control. With over 20 years of experience in the online marketing industry, he has developed and implemented sustainable growth strategies for clients across various sectors and niches, including financial research, e-commerce, B2B SaaS, and education.

Together, they dive into the impact of AI on ecommerce marketing to the pitfalls of solely focusing on remarketing campaigns. The conversation sheds light on the critical need for brands to broaden their keyword strategies and craft educational landing pages to attract and retain customers.
We explore the surprising results of testing free shipping thresholds, the drawbacks of AI-generated content, and the strategy of lengthening the buyer's journey to inspire and educate potential buyers. With engaging examples and keen insights, this compelling discussion promises to leave you with a fresh perspective on marketing and ecommerce.
🚨So get ready to expand your knowledge with this Osom episode!🚨

SEE WHAT ELSE WE GOT FOR YOU🚀
WEBSITE 👉🏻 https://www.osomstudio.com
X 👉🏻 https://twitter.com/OSOM_STUDIO
LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/
BLOG 👉🏻 https://www.osomstudio.com/blog/
NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

SEE WHAT DAVID IS UP TO
LINKEDIN 👉🏻 https://www.linkedin.com/in/davidsinton/

Next Episode

Handling 30 million users and staying financially sustainable - Interview with Marieke van de Rakt

Welcome to Osom to Know. In this episode, we explore the challenges and triumphs of managing a WordPress plugin with over 30 million users. Marieke van de Rakt and Maciej Nowak provide insights into investment ventures and open-source software.
Marieke shares her experiences with diversity in the WordPress community and the evolving tech ecosystem. Join us for a thought-provoking exploration of innovation, inclusivity, and the evolving role of technology in our lives.

Marieke van de Rakt is an entrepreneur, a marketeer and an investor in the WordPress Space. Next to that, she writes a weekly column about WordPress on Poststatus. Marieke was the co-founder and CEO of Yoast before Yoast was sold to Newfold Digital in 2021.

MEET MARIEKE
👉🏻 https://www.linkedin.com/in/mariekerakt/
👉🏻 https://twitter.com/MariekeRakt