Mapping your marketing efforts - interview with James Baldacchino

04/04/23 • 64 min

Business owners often wonder if a "less is more" approach can be effective in their marketing strategy. But how do you determine which marketing channel is the right one for your products, and how can it help you grow? In this new episode of the Osom To Know podcast, Maciej seeks answers to these questions with the help of James Baldacchino.

The Head of Strategy at Ellipsis, a digital marketing agency focused on marketing + WordPress explains how to come up with a marketing strategy that supports you in achieving business goals. We discuss common mistakes when thinking about strategy and explain how to do better. You will find out how to start, how to lead, and how to evaluate the effectiveness of promotional efforts. Listen to his advice and make sure you communicate the product value properly to the client and do you really talk to a perfect one. No matter if you want to promote your plugin, theme, or services learn more about the power of ads and SEO. Too much for a beginner? No worries - James explains how not to get lost in the sea of possibilities.

Think of it as going on a hike with a map - you need to know the terrain, the potential obstacles, and the best route to take. Similarly, when it comes to marketing, you need to have a clear understanding of your target audience, their needs, and the channels that will best reach them. Tune in to our podcast to discover new analogies and insights that can help you develop a successful marketing strategy for your WordPress products.

Stay tuned, stay Osom, and remember to subscribe!

There are more episodes to come.

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If you want to contact Maciej or James, you can find them on LinkedIn:

Maciej - https://www.linkedin.com/in/nowakmaciej

James - https://www.linkedin.com/in/james-baldacchino/

Ellipsis - https://getellipsis.com/