Episode 10: JP Conklin, Founder and President of Loan Boss and Pensford: Are All Entrepreneurs Salespeople? Intellectual Curiosity as the Sales Superpower, the Importance of Empathy, Overlooked Opportunities for Collaboration, and much more!
07/27/21 • 48 min
Join me and JP as we discuss his companies, Loan Boss and Pensford Financial Group, and the innovative system he has created.
See the timestamps for topics:
1:33-5:30 Entrepreneurs as Salespeople
5:30-7:19 First Sales Experience
8:42-13:09 Persuasion/Empathy
13:09-16:28 Compromise/Value Exchange
16:28-20:50 Loan Boss
20:50-24:13 Target Buyer
24:13-27:28 Business Development
27:28-30:47 Digital Marketing
30:47-33:57 Return Rate
34:52-39:11 Offering Value
39:11-47:20 Technology & Salespeople
lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt
Join me and JP as we discuss his companies, Loan Boss and Pensford Financial Group, and the innovative system he has created.
See the timestamps for topics:
1:33-5:30 Entrepreneurs as Salespeople
5:30-7:19 First Sales Experience
8:42-13:09 Persuasion/Empathy
13:09-16:28 Compromise/Value Exchange
16:28-20:50 Loan Boss
20:50-24:13 Target Buyer
24:13-27:28 Business Development
27:28-30:47 Digital Marketing
30:47-33:57 Return Rate
34:52-39:11 Offering Value
39:11-47:20 Technology & Salespeople
lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt
Previous Episode
Episode 9: Peter von der Ahe, Head of NY Multifamily at Marcus and Millichap, Host of Behind the Bricks Podcast: The Secret to the Best First Meeting with a Client, How Technology is Impacting Salespeople, and the Little Post-Closing Touch That Can Make A
Peter runs Marcus and Millichap, New York City investment sales office, and has been a dominant figure on the scene for well over a decade. Peter is the host of several multifamily podcasts, including Behind the Break, where he covers the Manhattan market, as well as Multifamily Memo where he talks about other markets across the country.
Mordecai and Peter have a conversation ranging from his first garage sale experience to becoming a thought leader in the industry.
See the timestamps for specific topics:
2:27
First Sales Experience
8:42
Understanding the Buyer in the Sales Process
12:19
Cold Calling
20:46
Technology in the Industry
25:36
Debt Sales vs. Investment Sales
32:06
Client Retention
35:44
Becoming a Thought Leader
38:56
Advice to Younger Self
lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt
Next Episode
Episode 11: Blake Janover, Founder and CEO Janover Inc., the Four Hour Originator, How He Generates 1,000 Inbound Inquiries Per Week, The Secret to Effective SEO Marketing, and More!
Blake and I discuss books, empathic technology, and the origin story of his lead generating machine.
Time Stamps:
2:17 The Tim Ferriss of Loan Origination
4:07 Blake's early inspirations
5:52 The best lead generating machines in the multifamily industry
8:22 Where technology meets real estate finance
10:11 A foray into hacking and speaking tech to non-techies
14:42 Empathetic technology and innovation
17:37 Multifamily.loans origin story
23:26 What do people want to know and how do we get them to see our answers?
31:50 Successful people operate in their zone of genius
33:24 Removing our self-imposed upward limits
39:32 Deal junkies
lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt
Origination - Episode 10: JP Conklin, Founder and President of Loan Boss and Pensford: Are All Entrepreneurs Salespeople? Intellectual Curiosity as the Sales Superpower, the Importance of Empathy, Overlooked Opportunities for Collaboration, and much more!
Transcript
Hey everyone, and welcome back to the Origination Podcast. On this episode, I'll be speaking with JP Conklin. JP is a serial entrepreneur. He's the CEO and founder of Pensford Financial Group, as well as Loan Boss. The Loan Boss software is really intriguing to me. It is a system that allows a client to get a full dashboard of all of their debt to understand, you know, where their prepayment penalties are, to understand what their exposu
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