Episode 29: Lisa Fischman, The Power of Language in Origination

05/04/22 • 62 min

It's truly amazing how people can take their early career experiences and apply them to sales in our industry. Lisa Fischman is a remarkable originator who got her start in marketing and branding. In this interview, she also delivers one of the craziest customer service stories I've ever heard.
TIMESTAMPS:

2:05-12:20 Early Sales Experience

12:28-30:35 Transition into Real Estate

33:00-36:45 Balancing the Process

37:12 - 42:47 Broker and Lender Position

42:47 -48:44 Staying Involved in the Process

49:36 -54:30 Current Market Trends

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

2:05-12:20 Early Sales Experience

12:28-30:35 Transition into Real Estate

33:00-36:45 Balancing the Process

37:12 - 42:47 Broker and Lender Position

42:47 -48:44 Staying Involved in the Process

49:36 -54:30 Current Market Trends

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

Previous Episode

Episode 28: Yaakov Zar, Founder and CEO of Lev

While the commercial real estate industry is historically sleepy, nothing could be farther from the truth when it comes to Yaakov Zar's Lev Capital. Started less than 3 years ago, recent estimates have them worth as much as $400M. Yaakov has a remarkably entrepreneurial spirit and a tenacious focus on the customer experience, as he tries to make life easier for both the borrower and the lender.
Timestamps:
1:45 - Chabad and Shaliach

8:19 -15:58 - Early Sales Experience

15:58 - 27:23 - Transition into Real Estate

28:03 - 31.20 - Balancing the Process

31:20 - 32:02 Lev Capital and Why

32:02 - 45:12 - Technology and Lending

49:06 - 53:51 - The Façade of LinkedIn

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

Next Episode

Episode 30: Jorge Rosa

For the 30th Origination episode, Mordecai interviews Jorge Rosa, Cushman & Wakefield's Executive Managing Director of the Washington Metro Office. They discuss the recent upheaval in the market and how to build a relationship even after losing a deal.
Timestamps:
1:44 - Early Sales Experience

17:14 - We Are Advisors First

24:47 - Timing is Everything

28:08 - Acquisitions vs Broker

30:15 - Transition from Acquisition to Broker

33:22 - Current Market Trends

47:30 - Advice to New Grads on Going Lending or Investment

52:55 - Common Mistakes of Recent Grads

55:44 - Being Present

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

Origination - Episode 29: Lisa Fischman, The Power of Language in Origination

Transcript

Mordecai Rosenberg00:00:15.179

Hey, it's Mordecai. And welcome back to the Origination podcast, where we interview the top originators and salespeople in the commercial real estate industry to try to understand what separates the top performers from the rest of the pack. On this episode, I'll be speaking with Lisa Fishman. Lisa is one of the top originators at Greystone. You know, it's really amazing to me how people take their experiences from early in their career a