Customer Journey Mapping and Marketing Ops
09/22/21 • 44 min
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What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.
Recorded live on September 21, 2021.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Text us your thoughts on the episode or the show!
What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.
Recorded live on September 21, 2021.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Previous Episode
EP 26 - Marketing Ops Career Lock, Learning, Trust & Customer Experience w/ Juan Mendoza
Text us your thoughts on the episode or the show!
In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:
- How vendor-based training fits into learning Marketing Operations and the risks that type of training brings.
- What is "Career lock" and should you be concerned?
- Usability trumps education - if it's easy to use, learning is less important
- "Low-trust" created by media in Marketing Technology
- The future of customer experience and how MOPs / Martech fit into that
Mike also jabs at the Salesforce lead object... we're not sure if he'll be on the next episode or not. :)
Recorded live on September 16, 2021.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Next Episode
Can Marketing Ops Generate Revenue Without a Marketing Strategy?
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In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops.
We dig into that topic and also cover:
- What should strategy look like from an Ops perspective
- How should Marketing Ops be measured
- The value of strong people vs tech in Marketing Ops
Recorded live on September 30, 2021.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
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