Ops Cast

Text us your thoughts on the episode or the show!

What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes.
But that's just the beginning. We also tackle the often tricky balance between maintaining a profitable business and pursuing altruistic goals. Using insights from John Mackey's path with Whole Foods, we explore how understanding finance is crucial for social impact and growth. Leanne and I dive into the importance of financial literacy and effective communication in gaining stakeholder buy-in. We share strategies to discern which business ideas hold water, emphasizing the need to blend operational and financial insights for overall success.
Finally, we unpack the essence of brand identity and the power of data-informed decision-making. With examples like Southwest Airlines, we highlight how a brand's core values permeate every aspect of the business, influencing everything from hiring decisions to customer service. We stress the importance of data literacy, advocating for meaningful storytelling with data rather than relying on raw numbers. This episode is a must-listen for anyone eager to understand the intersection of data, humanity, and marketing.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Support the show

Text us your thoughts on the episode or the show!

Unlock the secrets of data management in marketing operations with Adrianna Shukla, Director of Demand Generation at Snowplow. Join us as Adrianna shares her expertise on constructing a robust operational backbone that ensures data accuracy and actionability, a crucial element for any marketing strategy. Discover the art of aligning data collection with business outcomes and avoid the common trap of excessive data gathering without a purpose.
Our conversation takes you through the intricate challenges of harmonizing data across departments like sales, finance, and marketing. Learn why defining acceptable error margins and maintaining detailed documentation is essential for cross-team clarity. Adrianna highlights the revolutionary potential of RevOps, where unifying diverse data sources can forge a comprehensive customer view, enhancing decision-making and customer experiences. We also touch on the rise of AI-driven innovations, such as recommendation engines, which rely on precise data integration.
Explore the evolution of marketing and revenue operations, where data shines as a strategic asset. Adrianna reveals how treating data as a product can transform it into a dynamic tool for better customer engagement and strategic decision-making. We examine successful data operationalization from leading brands like Burberry and Charlotte Tilbury, showcasing how a solid data foundation is critical to harnessing AI's power and ensuring future scalability. Listen in for practical insights and strategies to elevate your marketing operations and drive long-term success.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Support the show

Text us your thoughts on the episode or the show!

Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dunning-Kruger effect and Kubler-Ross's grief curve, offering a fascinating glimpse into the way we, and the organizations we are a part of, come to grips with the relentless tide of new tech. If you're curious about aligning your tech investments with your actual needs, often finding that less is more, this episode is your treasure map to making informed, strategic choices.
Dive into the world where hype cycles intersect with marketing maturity models, and uncover where your company might land in the grand scheme of marketing automation and prowess. Frans guides us through the nuanced understanding of these maturity definitions, drawing from Carnegie Mellon University's framework, and how these cycles ripple through every level—from industry trends to individual experiences. We discuss the art of identifying the right project leaders and making strategic tech adoption decisions that navigate the crests and troughs of innovation. For those who aspire to lead the pack in the marketing technology race, this conversation is a lighthouse in the fog of industry buzz.
In our final chapter, we switch gears to the strategic elements of marketing operations and the undeniable power of data analysis. Learn how to reverse engineer customer journeys that magnify your company's value and why prioritizing client needs trumps the allure of shiny new tech. Frans imparts wisdom on the Blue Ocean Strategy and the art of aiming small to win big—ensuring your investments are not just expenditures but catalysts for success. If you've ever wondered how to make every dollar work for you, join us as we dissect the crucial elements of profitability and strategic questioning that can lead to your business's financial triumph.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Support the show

Text us your thoughts on the episode or the show!

As Marketing Operations continues to become more common and more consistent, there is still a missing element -- consistent expectations and training/certification. In this episode, we talked with Kyle Jepson of Hubspot about the Revenue Operations Certification that they recently launched.
Kyle shared:

• His process for research and developing the content
• What he learned that was surprising (hint: the importance of basic finance literacy)
• Who would benefit most from the certification

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Support the show

Text us your thoughts on the episode or the show!

In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique.
In addition, Lindsay shared her insights into:

• How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
• The challenge of technical debt and how to approach it.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Support the show