#15: Political Campaigning with Joe Fuld (ft. Pavan Parikh)

07/20/20 • 39 min

Joe Fuld founded the political consulting firm, The Campaign Workshop, and he also co-hosts the podcast, "How to Win a Campaign." In this episode, he shares his background in political and advocacy campaigns and what you need to consider if you're thinking of running for office yourself.

At the top of the show, I also talked to Pavan Parikh. He's currently running for Probate Court Judge in Hamilton County, Ohio. You can learn more about Pavan at https://www.pavanforjudge.com/ or follow his campaign on Facebook or Twitter.

A few articles related to topics that Joe Fuld mentions:

For a transcript of this show, visit the episode's webpage: http://opinionsciencepodcast.com/episode/political-campaigning-with-joe-fuld/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Additional music this week: Firefly by Podington Bear, licensed under a Attribution-NonCommercial 3.0 International License.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

A few articles related to topics that Joe Fuld mentions:

Additional music this week: Firefly by Podington Bear, licensed under a Attribution-NonCommercial 3.0 International License.

Previous Episode

#14: Certainty with Zakary Tormala

Dr. Zakary Tormala is a professor of behavioral science and marketing at Stanford University’s business school. He studies how people can become certain of an opinion and what that means for their willingness to share their views. We talk about what certainty is, how it affects people's choices and resistance to change, and how the research about certainty can inform best practices in persuasion.
Some of the things that come up in this episode:

Robert Burton's article, "The Certainty Epidemic" (also see his book, On Being Certain)
The difference between "clarity" and "correctness" (Petrocelli, Tormala, & Rucker, 2007)
The relationship between certainty and advocacy (Cheatham & Tormala, 2015; 2017)
How successfully resisting persuasion can boost certainty (Tormala & Petty, 2002)
How apparent social consensus increases certainty (Clarkson, Tormala, Rucker, & Dugan, 2013)
Why uncertainty can get people to pay attention (Karmarkar & Tormala, 2010)
For an overview of some of the ideas in this episode, check out Dr. Tormala's brief article in Current Opinion in Psychology: "The role of certainty (and uncertainty) in attitudes and persuasion" or his article in Harvard Business Review: "How certainty transforms persuasion."

For a transcript of this show, visit the episode's webpage: http://opinionsciencepodcast.com/episode/certainty-with-zakary-tormala
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Next Episode

#16: Implicit Bias with Mahzarin Banaji

Mahzarin Banaji is a professor of psychology at Harvard University. In the 90s, she and her colleagues pioneered the research in social psychology on implicit bias. They are perhaps best known for creating the Implicit Association Test (IAT), which purports to measure the preferences that people are unable or unwilling to say they have. Using this tool, psychologists have arrived at fascinating findings about bias, which have spawned a productive (and sometimes contentious) field of research. Together with Anthony Greenwald, Dr. Banaji wrote the popular book, Blindspot: Hidden Biases of Good People.

I talked with Mahzarin about her early days studying psychology and what prompted her to study implicit bias. She also shared new research on how implicit biases have changed over time and what this means for how to achieve social progress.

If you’re interested in the IAT—the test that researchers use to measure implicit bias—you can take one yourself at the official Project Implicit website.

You can also check out one of Mahzarin’s recent projects: Outsmarting Human Minds. It’s a website devoted to bringing insights from social psychology to the public.

Finally, I usually link to a bunch of primary articles that come up in the episode, but we covered a lot of ground in this one! However, we spent a lot of time on a recent paper led by Mahzarin’s graduate student, Tessa Charlesworth, on how implicit biases have changed over time (Charlesworth & Banaji, 2019). For an accessible summary of this research, check out their article in Harvard Business Review.

For a transcript of this show, visit the episode's webpage: http://opinionsciencepodcast.com/episode/implicit-bias-with-mahzarin-banaji/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Opinion Science - #15: Political Campaigning with Joe Fuld (ft. Pavan Parikh)

Transcript

Andy Luttrell:

Ah, elections. The heart and soul of American democracy. As a nation, it seems we’re constantly in the midst of one political race or another. Messages fly at us from candidates for local, state, and national political positions. It can be exhausting as a citizen, but what about for the people who are running?

Pavan Parikh:

You have an idea as to how hard this is going to be. You have an idea as to how much time this is going