
OL #4 - Turning Oil Into Salt
09/19/11 • 47 min
Previous Episode

OL #3 - Bring Back the El Camino
This week, Chelsea and Michelle are joined by a real GM insider. We ask him about the idea of a $25,000 luxury car and he explains the Buick brand's position on the eAssist technology and what that means for consumer education. We also ask about what GM knows about marketing fuel efficiency versus selling hybrids and if the buying public cares as much about what powers a car as the enthusiasts do. Questions from callers include everything from praise for Buick to category comparisons to pleas for the return of the El Camino. We also discuss what will be next for Buick. Nick Richards is the Buick Communications Group Manager and has previously been at PowerTrain, OnStar, Hummer and Volt. Michelle Naranjo, editor of Autobytel.com is live in studio in Detroit while Chelsea Sexton of chelseasexton.com holds down the fort in California.
Next Episode

OL #5 - Kids in the Pits
We’ve said it over and over here at Autoline: kids just aren’t into cars the way they used to be. They’d rather play with their iPhones than polish a muscle car. So if you can’t get teenagers interested in driving cars, how can you ever hope to get a new generation of kids to be mechanics? That challenge is what this month’s special Open Line guest aims to solve. Pete Raskovic is a 25+ year master technician, race mechanic and automotive educator, and we’ll be asking him what advantages there are to pursuing a career in automotive education.
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