JLDC 0144: LinkedIn Best Practices – Interview with Kate Paine
11/17/17 • 39 min
Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn.
Topics discussed during this podcast episode include;
- How to set up your LinkedIn profile for maximum impact
- LinkedIn etiquette (what you should and shouldn’t do!)
- The latest LinkedIn features and how you can use them
- And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:20 – What influences did you have when you were growing up that lead you to where you are today?
2:00 – Kate’s career as a journalist
4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts
7:05 – LinkedIn’s new tool – ProFinder
7:50 – Who is LinkedIn for?
10:05 – The different ways you can publish content on LinkedIn
12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure
13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings
14:20 – What’s the difference between free and premium LinkedIn accounts?
17:30 – How can you get more LinkedIn connections?
19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business
20:40 – Why your LinkedIn profile is so important
21:55 – LinkedIn best practices for your profile
24:50 – The importance of having a LinkedIn profile photo
26:00 – LinkedIn endorsements and recommendations
28:55 – Should you be using LinkedIn Groups?
30:35 – LinkedIn Company Pages – who should be using them and how?
32:50 – LinkedIn Ads – are they any good?
34:00 – New LinkedIn feature – Native Video
37:30 – LinkedIn gets a ton of traffic
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Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn.
Topics discussed during this podcast episode include;
- How to set up your LinkedIn profile for maximum impact
- LinkedIn etiquette (what you should and shouldn’t do!)
- The latest LinkedIn features and how you can use them
- And much more!
You can play this podcast episode here:
Your browser does not support the audio element.
Websites referenced during the podcast:
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:20 – What influences did you have when you were growing up that lead you to where you are today?
2:00 – Kate’s career as a journalist
4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts
7:05 – LinkedIn’s new tool – ProFinder
7:50 – Who is LinkedIn for?
10:05 – The different ways you can publish content on LinkedIn
12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure
13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings
14:20 – What’s the difference between free and premium LinkedIn accounts?
17:30 – How can you get more LinkedIn connections?
19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business
20:40 – Why your LinkedIn profile is so important
21:55 – LinkedIn best practices for your profile
24:50 – The importance of having a LinkedIn profile photo
26:00 – LinkedIn endorsements and recommendations
28:55 – Should you be using LinkedIn Groups?
30:35 – LinkedIn Company Pages – who should be using them and how?
32:50 – LinkedIn Ads – are they any good?
34:00 – New LinkedIn feature – Native Video
37:30 – LinkedIn gets a ton of traffic
Like this podcast?
If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.
Help them find it!
I’ve created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you’ll feel great about yourself...
Previous Episode
JLDC 0143: Evergreen SEO Strategies – Interview with Phil Singleton
In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author.
Since 2005, Phil has owned and operated a digital agency based in Kansas City.In 2016, Phil, and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites.
Topics discussed during this podcast episode include;
- The biggest SEO mistakes businesses make
- Must-do on page and off page SEO strategies
- What to look for in an SEO company
- And much more!
You can play this podcast episode here:
Your browser does not support the audio element.
Websites referenced during the podcast:
SEOforGrowth.com
KCWebDesigner.com – Phil’s web design and SEO company
Google’s Search Engine Optimization Starter Guide
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
3:30 – Left the corporate world to live in Taiwan
6:10 – Got his MBA in the U.S.
6:30 – How Phil started with SEO
10:15 – SEO for Growth
11:15 – Where does SEO start? Are domain names important?
12:00 – How important is keyword research today
13:15 – Your website is a marketing platform
14:30 – Recommended keyword research tools
16:10 – The importance of Google Analytics
17:45 – Google Search Console
18:20 – Are keywords in domain names still importance today?
20:30 – Expired domain names
21:10 – Is WordPress the best CMS to use?
23:45 – Legal pages
26:00 – Google’s Search Engine Optimization Starter Guide pdf
27:10 – Yoast SEO WordPress plugin
28:00 – Why embedding videos on your website skyrockets your SEO rankings
30:00 – Backlinks
31:45 – Phil’s final thoughts
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Next Episode
JLDC 0145: Online Marketing Systems – Interview with Mark Fortune
In this podcast episode we discuss Online Marketing Systems with our special guest, Mark Fortune. Mark is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation.
In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper.
Topics discussed during this podcast episode include;
- Easy tweaks you can implement right now to improve your online business
- Recommended resources for your online business
- The biggest mistakes online business owners make
- And much more!
You can play this podcast episode here:
Your browser does not support the audio element.
Websites referenced during the podcast:
FortuneMarketingInc.com
Duct Tape Marketing
LeadPages
Unbounce
Thrive WordPress Themes
ActiveCampaign
Mailchimp
Google Analytics
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
4:30 – Mark’s parent’s small business and the struggles they faced
6:10 – How Mark began his own digital marketing agency
10:00 – Online marketing systems – an overview
13:45 – What some easy tweaks businesses can implement right now that will dramatically improve their online marketing systems
15:45 – Many businesses drop the ball when it comes to landing pages
17:15 – Online marketing systems resources that Mark recommends
20:25 – The biggest mistakes online business owners make
23:00 – How businesses can track the results of their advertising and marketing efforts
26:40 – What else should businesses owners focus on when it comes to their online marketing systems
28:00 – The importance of using video
29:15 – Mark Fortune’s real-life case studies
36:10 – Mark’s final thoughts
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