Online Marketing

Today we discuss ‘Inbound Marketing’ with Dan Moyle. Dan specializes in promoting helpful, engaging marketing over interruptive advertising.

Coming to marketing from the TV news business, Dan brings a wealth of knowledge from writing to video production to multimedia content creation. He says, “I’d rather help someone reach 50 ideal customers rather than 5,000 passive viewers.”

Topics discussed during this podcast episode include;

• What is Inbound Marketing?
• Easy ways to get lots of free traffic with Inbound Marketing
• What to make sure you DON’T do in your Inbound Marketing campaigns
• And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

Dan’s free Marketing Guide

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:30 – What influences did you have when you were growing up that lead you to where you are today?
3:15 – Dan’s TV production career
4:30 – How Dan got started with Inbound Marketing
5:15 – What is Inbound Marketing?
8:15 – Examples of Inbound Marketing content in specific niches
13:20 – Why should businesses focus on using Inbound Marketing over other marketing methods?
16:45 – The importance of quality content
17:40 – How does someone get started with Inbound Marketing?
20:40 – Repurposing content
23:45 – Adjusting our mindset
26:50 – How do you promote your business with Inbound Marketing?
30:30 – Dan’s free video marketing guide
32:15 – What is so special about being a podcast guest?

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Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn.

Topics discussed during this podcast episode include;

• How to set up your LinkedIn profile for maximum impact
• LinkedIn etiquette (what you should and shouldn’t do!)
• The latest LinkedIn features and how you can use them
• And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

StandingOutOnline.com

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:20 – What influences did you have when you were growing up that lead you to where you are today?
2:00 – Kate’s career as a journalist
4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts
7:05 – LinkedIn’s new tool – ProFinder
7:50 – Who is LinkedIn for?
10:05 – The different ways you can publish content on LinkedIn
12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure
13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings
14:20 – What’s the difference between free and premium LinkedIn accounts?
17:30 – How can you get more LinkedIn connections?
19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business
20:40 – Why your LinkedIn profile is so important
21:55 – LinkedIn best practices for your profile
24:50 – The importance of having a LinkedIn profile photo
26:00 – LinkedIn endorsements and recommendations
28:55 – Should you be using LinkedIn Groups?
30:35 – LinkedIn Company Pages – who should be using them and how?
32:50 – LinkedIn Ads – are they any good?
34:00 – New LinkedIn feature – Native Video
37:30 – LinkedIn gets a ton of traffic

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In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author.

Since 2005, Phil has owned and operated a digital agency based in Kansas City.In 2016, Phil, and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.

SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites.

Topics discussed during this podcast episode include;

• The biggest SEO mistakes businesses make
• Must-do on page and off page SEO strategies
• What to look for in an SEO company
• And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

SEOforGrowth.com
KCWebDesigner.com – Phil’s web design and SEO company
Google’s Search Engine Optimization Starter Guide

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
3:30 – Left the corporate world to live in Taiwan
6:10 – Got his MBA in the U.S.
6:30 – How Phil started with SEO
10:15 – SEO for Growth
11:15 – Where does SEO start? Are domain names important?
12:00 – How important is keyword research today
13:15 – Your website is a marketing platform
14:30 – Recommended keyword research tools
16:10 – The importance of Google Analytics
17:45 – Google Search Console
18:20 – Are keywords in domain names still importance today?
20:30 – Expired domain names
21:10 – Is WordPress the best CMS to use?
23:45 – Legal pages
26:00 – Google’s Search Engine Optimization Starter Guide pdf
27:10 – Yoast SEO WordPress plugin
28:00 – Why embedding videos on your website skyrockets your SEO rankings
30:00 – Backlinks
31:45 – Phil’s final thoughts

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