JLDC 0143: Evergreen SEO Strategies – Interview with Phil Singleton

11/07/17 • 34 min

In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author.

Since 2005, Phil has owned and operated a digital agency based in Kansas City.In 2016, Phil, and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.

SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites.

Topics discussed during this podcast episode include;

The biggest SEO mistakes businesses make
Must-do on page and off page SEO strategies
What to look for in an SEO company
And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

SEOforGrowth.com
KCWebDesigner.com – Phil’s web design and SEO company
Google’s Search Engine Optimization Starter Guide

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
3:30 – Left the corporate world to live in Taiwan
6:10 – Got his MBA in the U.S.
6:30 – How Phil started with SEO
10:15 – SEO for Growth
11:15 – Where does SEO start? Are domain names important?
12:00 – How important is keyword research today
13:15 – Your website is a marketing platform
14:30 – Recommended keyword research tools
16:10 – The importance of Google Analytics
17:45 – Google Search Console
18:20 – Are keywords in domain names still importance today?
20:30 – Expired domain names
21:10 – Is WordPress the best CMS to use?
23:45 – Legal pages
26:00 – Google’s Search Engine Optimization Starter Guide pdf
27:10 – Yoast SEO WordPress plugin
28:00 – Why embedding videos on your website skyrockets your SEO rankings
30:00 – Backlinks
31:45 – Phil’s final thoughts

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In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author.

Topics discussed during this podcast episode include;

The biggest SEO mistakes businesses make
Must-do on page and off page SEO strategies
What to look for in an SEO company
And much more!

You can play this podcast episode here:

Your browser does not support the audio element.

Websites referenced during the podcast:

SEOforGrowth.com
KCWebDesigner.com – Phil’s web design and SEO company
Google’s Search Engine Optimization Starter Guide

Here’s a timeline of the topics discussed during the podcast:

Like this podcast?

If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.

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Previous Episode

JLDC 0142: Building a Software Business – Interview with Mitch Russo

Building a software business? Today we interview Mitch Russo. Mitch is the former CEO of Tony Robbins and Chet Holmes Business Breakthroughs International which together they grew to $25M+ per year in revenue.

Before that, Mitch founded the software company Timeslips Corp which was purchased after reaching $10M in sales.

Mitch has also published the Amazon best-seller, “The Invisible Organization” which had the forward written by famous business guru Jay Abraham.

Mitch has also been nominated by Inc Magazine twice for “Entrepreneur of the Year”.

Topics discussed during this podcast episode include;

How Mitch’s first attempt at building a software business almost failed... and how he was able to turn it around into a fabulous success!
Insights of working with Tony Robbins
How Mitch dealt with his most irate customers (gold nugget here)
And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

MitchRusso.com
How being the lead guitar player set the stage for being the CEO –
Mitch’s story
Mitch Russo’s Podcast – Your First Thousand Clients

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:40 – Mitch Russo’s upbringing, background and key influences growing up
3:15 – Business lessons Mitch learned by creating a successful band
5:45 – Why Mitch didn’t continue with his musical career
7:00 – Starting Timeslips Corp in 1985
8:00 – Overcoming a major hurdle that almost didn’t see Timeslips Corp come about
10:30 – Why customer feedback is so important during the startup phase of building a software business
12:40 – How Mitch was able to get customer feedback in the early days
13:15 – How Mitch rolled out the software when it was ready to sell
14:45 – What was PR like in 1985?
15:50 – Strategies that work today in getting exposure for your software product
17:45 – Mitch is about to release a new software product
18:30 – How did you become CEO of Tony Robbins and Chet Holmes Business Breakthroughs International?
21:00 – Insights working with Tony Robbins
22:30 – How Mitch dealt with the most irate customers (gold nugget)
26:00 – How did you price your software?
28:00 – What is the best pricing strategy today for software?
29:45 – Benefits of a subscription based software business
30:50 – Best places to get a hold of Mitch Russo

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Next Episode

JLDC 0144: LinkedIn Best Practices – Interview with Kate Paine

Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn.

Topics discussed during this podcast episode include;

How to set up your LinkedIn profile for maximum impact
LinkedIn etiquette (what you should and shouldn’t do!)
The latest LinkedIn features and how you can use them
And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

StandingOutOnline.com

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:20 – What influences did you have when you were growing up that lead you to where you are today?
2:00 – Kate’s career as a journalist
4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts
7:05 – LinkedIn’s new tool – ProFinder
7:50 – Who is LinkedIn for?
10:05 – The different ways you can publish content on LinkedIn
12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure
13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings
14:20 – What’s the difference between free and premium LinkedIn accounts?
17:30 – How can you get more LinkedIn connections?
19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business
20:40 – Why your LinkedIn profile is so important
21:55 – LinkedIn best practices for your profile
24:50 – The importance of having a LinkedIn profile photo
26:00 – LinkedIn endorsements and recommendations
28:55 – Should you be using LinkedIn Groups?
30:35 – LinkedIn Company Pages – who should be using them and how?
32:50 – LinkedIn Ads – are they any good?
34:00 – New LinkedIn feature – Native Video
37:30 – LinkedIn gets a ton of traffic