JLDC 0145: Online Marketing Systems – Interview with Mark Fortune

11/23/17 • 38 min

In this podcast episode we discuss Online Marketing Systems with our special guest, Mark Fortune. Mark is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation.

In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper.

Topics discussed during this podcast episode include;

Easy tweaks you can implement right now to improve your online business
Recommended resources for your online business
The biggest mistakes online business owners make
And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

FortuneMarketingInc.com
Duct Tape Marketing
LeadPages
Unbounce
Thrive WordPress Themes
ActiveCampaign
Mailchimp
Google Analytics

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
4:30 – Mark’s parent’s small business and the struggles they faced
6:10 – How Mark began his own digital marketing agency
10:00 – Online marketing systems – an overview
13:45 – What some easy tweaks businesses can implement right now that will dramatically improve their online marketing systems
15:45 – Many businesses drop the ball when it comes to landing pages
17:15 – Online marketing systems resources that Mark recommends
20:25 – The biggest mistakes online business owners make
23:00 – How businesses can track the results of their advertising and marketing efforts
26:40 – What else should businesses owners focus on when it comes to their online marketing systems
28:00 – The importance of using video
29:15 – Mark Fortune’s real-life case studies
36:10 – Mark’s final thoughts

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In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper.

Topics discussed during this podcast episode include;

Easy tweaks you can implement right now to improve your online business
Recommended resources for your online business
The biggest mistakes online business owners make
And much more!

You can play this podcast episode here:

Your browser does not support the audio element.

Websites referenced during the podcast:

FortuneMarketingInc.com
Duct Tape Marketing
LeadPages
Unbounce
Thrive WordPress Themes
ActiveCampaign
Mailchimp
Google Analytics

Here’s a timeline of the topics discussed during the podcast:

Like this podcast?

If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast.

Help them find it!

Previous Episode

JLDC 0144: LinkedIn Best Practices – Interview with Kate Paine

Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn.

Topics discussed during this podcast episode include;

How to set up your LinkedIn profile for maximum impact
LinkedIn etiquette (what you should and shouldn’t do!)
The latest LinkedIn features and how you can use them
And much more!

You can play this podcast episode here:

Your browser does not support the audio element.

Websites referenced during the podcast:

StandingOutOnline.com

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:20 – What influences did you have when you were growing up that lead you to where you are today?
2:00 – Kate’s career as a journalist
4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts
7:05 – LinkedIn’s new tool – ProFinder
7:50 – Who is LinkedIn for?
10:05 – The different ways you can publish content on LinkedIn
12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure
13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings
14:20 – What’s the difference between free and premium LinkedIn accounts?
17:30 – How can you get more LinkedIn connections?
19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business
20:40 – Why your LinkedIn profile is so important
21:55 – LinkedIn best practices for your profile
24:50 – The importance of having a LinkedIn profile photo
26:00 – LinkedIn endorsements and recommendations
28:55 – Should you be using LinkedIn Groups?
30:35 – LinkedIn Company Pages – who should be using them and how?
32:50 – LinkedIn Ads – are they any good?
34:00 – New LinkedIn feature – Native Video
37:30 – LinkedIn gets a ton of traffic

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Next Episode

JLDC 0146: Podcast Interview Marketing – Interview with Tom Schwab

In this podcast episode we discuss how Podcast Interview Marketing with our special guest, Tom Schwab. Tom is the author of Interview Guest Profits and founder of InterviewValet.com

When it comes to getting massive exposure for your business, and building amazing relationships with your market, there’s no better strategy than being a podcast guest. And it’s free to do!

Topics discussed during this podcast episode include;

Why is Podcast Interview Marketing so effective?
How to get yourself booked in as a podcast guest
Podcast interview do and don’ts
And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

InterviewValet.com

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
4:10 – What is a podcast?
5:45 – Why did you choose to focus on Podcast Interview Marketing?
8:20 – Why the podcast interview marketing conversion rates are so high
8:45 – Where does someone begin with podcast interview marketing?
10:55 – Is it important to get on podcasts that have a large following?
11:55 – How do you make yourself attractive to podcasters? How can you better your chances of being a guest?
16:20 – What should you talk about on a podcast?
16:45 – What is a good offer to turn podcast listeners into leads?
20:30 – Who doesn’t podcast interview marketing work for?
23:15 – Passive, long-term traffic
25:05 – Podcast interview marketing real-life success stories
28:30 – Getting in touch with Tom Schwab