How the Metaverse will change brands | Teemu Suviala, Reality Labs - Tech at Meta

In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.

Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology.

Highlights from the conversation

The metaverse will accelerate surrealistic fantasy-shaped ideas

AI tools that are connected to the metaverse will change how we design

It comes down to making sure that [your] core positioning and values are in a great place

Dada and Surrealism were reactions to similar things that we're seeing today

Oddness, surrealism, and escapism are starting to bleed out into popular culture

As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing

More about Teemu Suviala

Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist.

Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

Find Teemu here: Twitter | LinkedIn | Instagram

Show Notes

People:

• Leonora Carrington
• Jeff Staple
• Bjarke Ingels

Companies and organisations:

• Tate Modern
• The Met
• Venice Biennale
• Guggenheim / Peggy Guggenheim
• RTFKT
• BIG

Miscellaneous:

• Surrealism
• Dada / Dadaism

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One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like