One More Question

Highlights from the conversation:

• A rebrand doesn't have to be extreme. It could be the right decision to just modernise or refresh
• We want to give up and coming businesses a fighting chance
• No one cared about them. They were visual spam all over the city, no one engaged with them. The whole point of them was to inform the public, but no one cared
• Brand identity really can just attract people in that front door. A lot of those small or mid-sized growing organisations lack that
• A lot of organisations can't see the obvious right in front of them. And creatives, especially at an agency, have the gift of being an outsider. We can bring a fresh, unique perspective
• When clients rebrand, they often forget the context out of which they came [...] When you're tone-deaf to where you've come from, it can be quite dangerous from a relationship perspective

More about Blake

Blake is the Creative Director and Cofounder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he’s focused on helping growing companies level up their brand identity by being radically relevant.

Blake has led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Publix, Mailchimp, Boys & Girls Clubs of America, Spanx, International Justice Mission and the City of Atlanta. His work has been featured in Fast Company, City Lab, and Designing Brand Identity by Alina Wheeler, and has received recognition in Graphis, Communication Arts, and Brand New.

Blake extends his creative vision into thought leadership, having taken the stage to speak on brand identity best practices and creative courage at DesignThinkers Toronto, AIGA-Atlanta, HOW Conference, Plywood People, and MODA.

In addition to co-leading Matchstic, Blake organizes the Atlanta chapter of CreativeMornings, a free monthly lecture series for the creative community. With more than 400 attendees each month, the Atlanta CreativeMornings chapter is the country’s largest.

His podcast, The Creative Rising, features conversations with creative professionals and industry leaders who share their perspective on career, courage and creative leadership.

Find Blake here:

Website | LinkedIn | Twitter

Show Notes

People:

• Paul Rand

Companies and organisations:

• City of Atlanta
• SunTrust / Truist
• GAP
• Warner Brothers

Miscellaneous:

• A Change Of Brand (Podcast)

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leav...

Highlights from the conversation:

• Then you become a trusted advisor or partner who has got their back rather than a gun for hire
• When we, as an industry, get it right we add unbelievable value to the bottom line of a business
• I definitely think there's gotta be a smarter way to be compensated for the work that we do
• But the minute something's asked for free, then they have all the power and we’re subservient to them. It's not healthy
• I don't think anyone feels that pitching is valid or valuable or adds anything
• Great work, in my opinion, comes from trust. And that trust comes from relationships

More about Stuart Watson

Stuart Watson is a graphic designer based in London. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi’ – Brazil’s fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women’s Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding.

Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, BT, Sky, The FA, Natural History Museum and Rolls Royce. We are also proud sponsors of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.

Stuart has had articles published in Fast Company, Muse by Clio, Campaign Magazine, Tortoise, Design Week, and Creative Review, and has been a D&AD judge, and Chair of AGDA, Australia in 2015. He's also a visiting lecturer at Nottingham Trent University. His awards include: Transform Awards Gold, 2019 – The FA Women's Football D&AD In Book, 2012 – Little Chef Creative Review, Best in Book, 2012 – Little Chef Brand New Awards, 2012 – Little Chef Transform Awards Gold, 2012 – Little Chef Transform Awards Silver, 2012 – Little Chef D&AD Silver, 2010 – The Times D&AD in Book, 2006 – Sky DBA Grand Prix, 2003 – Oi Guinness World Records, 2003 - Oi

Find Stuart here: Website | LinkedIn | Instagram

Show Notes

People:

• Richard Masters
• Marina Willer

Companies and organisations:

• The Premier League
• Design Studio
• Natural History Museum

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcutt...

Highlights from the conversation

• I'm always encouraging my clients to brag in a good way.
• A logo is just a mark and some of the best-known brands in the world have really crappy logos
• As far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place
• [A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brand
• You need to embrace who you are. Be true to who you are and tell that story of who you are
• People are so often very passionate about what they're making, if you can engage with that, you get away from the mundane, sameness in so much of the communication you see

More about DJ Stout

DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world.

In a special 1998 issue, American Photo magazine selected Stout as one of the “100 Most Important People in Photography.” In 2004 I.D. (International Design) magazine selected Stout for “The I.D. Fifty,” its annual listing of design innovators. In 2010 The Society of Illustrators honored Stout with the national Richard Gangel Art Director Award for his advocacy of illustration during his design career. Also in 2010 Stout was recognized as an AIGA (American Institute of Graphic Arts) Fellow Award recipient for his exceptional contributions to the field of graphic design.

His design work is included in several national design collections including the Museum of Fine Arts Houston, The Dallas Museum of Art, The Wittliff Collections, and the Cooper Hewitt–Smithsonian Design Museum.

Stout and his team specialize in the creation of brand identity and strategy, publication design, packaging and interactive solutions.

Stout and his team have done work for high-profile companies and institutions like Microsoft Windows, Ruby Tuesday, Popeyes Louisiana Kitchen, Walgreens, Lands’ End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, The Museum of Fine Arts Houston, The Contemporary Austin, The Houston Ballet, World Wildlife Fund, SkinCeuticals, Advanced Nutrients, Northwestern, Tulane, Vanderbilt, Middlebury, Loyola Marymount University, UC Berkley, The University of Colorado, Drexel and USC.

DJ is the author of three books; The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective.

Find DJ here: Instagram | Twitter

Show notes

People:

• Michael Bierut
• Paula Scher
• Luke Hayman
• Herbert Kokernot Jr.

Companies and organisations:

• o6 Ranch
• Alpine Cowboys
• Kokernot Field
• Texas Monthly Magazine

Miscellaneous:

• King of Diamonds – The story behind Alpine’s Kokernot Field

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founde...

Highlights from the conversation

• I think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share card
• Start with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?
• That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.
• We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millions of songs’. We tell stories, and majority of the stories we tell are through the lens of what's happening
• The brand is always, in one way or another, echoing the sentiment of the company and its founders
• Simple, graphic, colorful became three fundamentally important words that we could apply to all of the design work we were doing

More about Rasmus Wängelin

Originally from Sweden, Rasmus is a New York based designer & director currently working as Global Head of Brand Design at Spotify. In his role at Spotify, Rasmus leads a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC).

Prior to Spotify Rasmus spent 8 years at R/GA leading design-teams across clients like Nike, Samsung and Google.

His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD and more. Rasmus has taught classes at Hyper-Island, School of Visual Arts, Columbia University and was a design jury for 2018 The One Show.

Find Rasmus here:

Website | LinkedIn | Instagram

Show Notes

People:

• Alex Bodman
• Alex Tanguay
• Ben Crick
• Ben Crick on One More Question
• Brian Collins

Companies and organisations:

• COLLINS

Miscellaneous:

• Spotify Wrapped

How you can help:

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• I like the idea that a couple moves from me help fuck with the people who had 100 moves to make
• Man, I'm just going to have fun with this. I'm not going to worry about what is and isn't the right thing to you know, to get me into the cool room. I'm just gonna do it
• If you're just starting out, it's about knowing how to play the deck of cards, when to play them, how to enjoy them, and how to make this stuff fun
• You look at a brand, you want to trust it, and you want to believe in it. And you don't want them to let you down. If they make lots of profit, a little profit, I don't really care. This helps me make my life better.
• Brands can just be decent humans, and companies can be decent humans and they can just treat humans the way they want to be treated. That makes for a better world, a better experience, more loyal customers, and, in the long run, more money
• Slow and steady wins the race, and also feeds the soul

More about Aaron

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Lego, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps “Out West.” His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after.

In April 2000, much to the chagrin of his proud Midwestern roots, he accepted an ill-fated art director position with SNOWBOARDER magazine. He won “Art Director of the Year” for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat’s ass.

Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted and rolled up his sleeves to work on the Gravis, Helly Hansen and Nixon accounts.

The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. All these years, he’s proud to report that he’s managed to “keep everything out of the red.” He rolls up his sleeves for Coal Headwear, Cobra Dogs, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that.

He’s been fiercely independent since 2004, and isn’t going back anytime soon. He lives and works out of a backyard shop in an undisclosed location on the mean streets of Portland, Oregon.

Find Aaron here:

Website | LinkedIn

Show notes

People:

• AOC

Companies and organisations:

• Cobra Dogs
• Field Notes
• Timex
• Coal Headwear
• Union Binding
• Target
• Walmart

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher,