Why brands, designers, and creators need to get into Web3 NOW | Josh Rosenthal

08/01/22 • 52 min

1 Listener

One More Question

Highlights from the conversation

You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
Your cost of failure is small. And the only way to get asymmetric gains is to participate early
You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
Now, the value is in the community, the content, the brand, the association
Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
It gives you greater specificity to do product design. It gives you immediate market feedback

More about Josh Rosenthal

Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance.

Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein.

Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures

Show Notes

People:

Medici Family
Cozomo de’ Medici (Snoop Dogg)

Companies and organisations:

Miscellaneous:

TAM (Total Addressable Market)
DAO (Decentralised Autonomous Organisation)
Bill Gates and David Letterman (interview - Bill gates explains the internet)

How you can help

There are four ways you can help us out.

Give us your thoughts. Rate the podcast and leave a comment.
Share this as far and wide as you can - tell your friends, family, and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the l...

Highlights from the conversation

You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
Your cost of failure is small. And the only way to get asymmetric gains is to participate early
You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
Now, the value is in the community, the content, the brand, the association
Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
It gives you greater specificity to do product design. It gives you immediate market feedback

More about Josh Rosenthal

Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures

Show Notes

People:

Medici Family
Cozomo de’ Medici (Snoop Dogg)

Companies and organisations:

Miscellaneous:

TAM (Total Addressable Market)
DAO (Decentralised Autonomous Organisation)
Bill Gates and David Letterman (interview - Bill gates explains the internet)

How you can help

There are four ways you can help us out.

Give us your thoughts. Rate the podcast and leave a comment.
Share this as far and wide as you can - tell your friends, family, and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

Previous Episode

How Web3 can benefit from Web2 thinking – Lubo Smid

Highlights from the conversation

For the majority of the people right now, there is just not a fast way to enter the tokenised world
It doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardless
Projects are getting a lot of traction for no reason – just because of the hype
We are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this point
It's a wild west, but I think that the companies that are diving in early are going to benefit in the long run
Once the hype dies, what's left is the experience that people have with your product or game

More about Lubo Smid

Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience of building and launching great apps to the market. He is a Czech Forbes 30 under 30 and a startup-minded entrepreneur who is extremely passionate about cutting-edge technology and the latest trends.

The majority of Lubo's focus these days is dedicated to STRV Labs. A portfolio of products that STRV incubates and operates on its own. It all started with a duo of dating applications for the LGBT community, Cosmic Latte, investment in soccer mobile game Live Penalty, breathwork application Float, and now two projects in web3 space. One NFT game is called Scavenger Land, and STRV's latest project is focused on the seamless entrance to the tokenized world for the end consumer.

Lubo splits his time between Prague, where most of the STRV team is located, and Los Angeles, as he would put it, where the most exciting things are happening. When he is not hosting one of numerous STRV events for the community, he enjoys cycling and skiing. In these activities, just like in his professional ones, Lubo aims to push his boundaries to the next level.

Find Lubo Smid here: Twitter | Instagram | LinkedIn | Website

Show Notes

People:

Gary Vaynerchuk

Companies and organisations:

Miscellaneous:

How you can help

There are four ways you can help us out.

Give us your thoughts. Rate the podcast and leave a comment.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

For cutdowns of the podcast

Next Episode

Rethinking DAOs and changing the way Hollywood operates | Kenny Miller, StudioDAO

Highlights from the conversation

It still takes a creative person at the center to say – this is what it is, this is what it isn't
We don't need to make a hundred million dollars on a movie. We just need for that to be a great experience for people in the DAO
It's gonna be the most dangerous audience in the world. They're gonna green light [+ have rights to] their content
Films could become more like startups + having equity in those startups could be beneficial for actors
It's a film studio owned by the filmmakers and the fans
When you join a DAO, there's often a lot of weight that goes with it

More about Kenny Miller

Kenny Miller is a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media.

This path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected deeply with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media.

From the launch of Quicktime to video games, social networks, user-generated content, streaming media, dynamic ad models, and now NFTs, Kenny’s focus has always been on engaging audiences with emerging technologies and platforms.

Now that crypto and the token economy have opened up a frontier where creators and fans can coordinate to independently produce content and franchises, Kenny is developing a token-driven funding and distribution platform called StudioDao to accelerate the ability of filmmakers and fans to innovate in financing and collaborative ownership structures.

Find Kenny here: Twitter | LinkedIn | Discord | StudioDao

Show Notes

Companies and organisations:

MTV
Nickelodeon
Viacom
RobinHood
SharkDAO
Nouns
MCU (Marvel Cinematic Universe)

Miscellaneous:

Get Out (Jordan Peele Film)
KYC (Know Your Customer)

How you can help

There are four ways you can help us out.

Give us your thoughts. Rate the podcast and leave a comment.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.