Corporate communications with Matt Hurst, VP of Communications at Nielsen
09/06/22 • 28 min
Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.
Five things you’ll learn from this episode:
- Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote
- Advice for working with busy executives
- Current corporate challenges for Nielsen
- Corporate crisis tips
- What to read to stay on top of corporate communications
Quotables
- “You're trying to write a press release or you're trying to write social media post or internal communications, but at the end of the day, the way we should all view ourselves is as storytellers.” — @matt_hurst16
- “No day is going to be exactly the same. You wake up and you're like, OK, am I in proactive mode today for communications? Am I creating big strategic plans? Am I in the weeds on understanding how some of this measurement ratings work, and how do I communicate that? Or am I putting out a fire based on crisis comms or some backlash that Nielsen may be facing for whatever reason?” — @matt_hurst16
- “(Nielsen One is) the forthcoming launch of this new cross-platform measurement that Nielsen is developing and will roll out later in 2022 to better capture the way that people are viewing and consuming media.The new updates will specifically refer to social media, digital media, influencer marketing, and in-game and in-mobile app advertising.” — @matt_hurst16
- “I love being a builder in communications.” — @matt_hurst16
- “If you find out that the coverup was worse than the crime, you're in another crisis again, and it continues to unravel.” — @matt_hurst16
If you enjoyed this episode, share it with others and leave us a review!
About Matt Hurst
Matt is a data-driven and results-oriented communications professional who someone described as "a triple threat" due to his leading work across external, internal, and executive communications. He has more than 20 years of experience in global communications across a number of industries with proven experience in building high-performing teams, integrated communications plans, and corporate messaging and narratives. He is a principal adviser, speechwriter, and chief spokesperson for leaders of high-visibility organizations.
Guest’s contact info and resources:
Additional Resources:
Additional Axia Resources:
Episode recorded: Feb 24, 2022
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.
Five things you’ll learn from this episode:
- Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote
- Advice for working with busy executives
- Current corporate challenges for Nielsen
- Corporate crisis tips
- What to read to stay on top of corporate communications
Quotables
- “You're trying to write a press release or you're trying to write social media post or internal communications, but at the end of the day, the way we should all view ourselves is as storytellers.” — @matt_hurst16
- “No day is going to be exactly the same. You wake up and you're like, OK, am I in proactive mode today for communications? Am I creating big strategic plans? Am I in the weeds on understanding how some of this measurement ratings work, and how do I communicate that? Or am I putting out a fire based on crisis comms or some backlash that Nielsen may be facing for whatever reason?” — @matt_hurst16
- “(Nielsen One is) the forthcoming launch of this new cross-platform measurement that Nielsen is developing and will roll out later in 2022 to better capture the way that people are viewing and consuming media.The new updates will specifically refer to social media, digital media, influencer marketing, and in-game and in-mobile app advertising.” — @matt_hurst16
- “I love being a builder in communications.” — @matt_hurst16
- “If you find out that the coverup was worse than the crime, you're in another crisis again, and it continues to unravel.” — @matt_hurst16
If you enjoyed this episode, share it with others and leave us a review!
About Matt Hurst
Matt is a data-driven and results-oriented communications professional who someone described as "a triple threat" due to his leading work across external, internal, and executive communications. He has more than 20 years of experience in global communications across a number of industries with proven experience in building high-performing teams, integrated communications plans, and corporate messaging and narratives. He is a principal adviser, speechwriter, and chief spokesperson for leaders of high-visibility organizations.
Guest’s contact info and resources:
Additional Resources:
Additional Axia Resources:
Episode recorded: Feb 24, 2022
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Previous Episode
Top 10 advertising and marketing topics to watch for in 2022 with Allison Fitzpatrick
Our episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and public relations space. She serves as an adviser in all aspects of marketing and advertising and brings her clients through understanding the power of social media, influencer marketing, native advertising, and other forms of emerging media.
Five things you’ll learn from this episode:
- What NFTs are and why they’re so popular in marketing
- The rules behind sponsorships and endorsements
- What to avoid in cannabis marketing
- The new changes coming to children’s advertising and privacy
- What to avoid with automatic renewal
Quotables
- “NFTs are non-fungible tokens, and the reason it's on our list is because right now it is the hottest trend in marketing.” — @AllisonFitzpat1
- “In truth, if you told me a year ago that we'd still be talking about NFTs, I really did think it was a fad that was going to go away. But no, it's No. 1 on our list for a reason because it is the hottest trend in marketing and promotions right now.” — @AllisonFitzpat1
- “It's not just been a trend for a year – it's been a trend for 10 years right now. But 10 years ago they were called bloggers. Now they're called influencers, and some are even called TikTokers.” — @AllisonFitzpat1
- “I think it really does make a big difference in the marketing landscape by having the availability of some of these college athletes who have very powerful names right now.” — @AllisonFitzpat1
- “If you do not have enough supply to satisfy the reasonably anticipated demand, you really shouldn't advertise it because it could be considered bait-and-switch advertising.” — @AllisonFitzpat1
If you enjoyed this episode, would you please share it with others and leave us a review?
About Allison Fitzpatrick
Allison Fitzpatrick frequently counsels clients on new media issues, including social media, user-generated content, blogging, mobile marketing, and other emerging media. She develops clients’ blogging and social media policies and procedures and reviews clients’ social media campaigns to ensure compliance with the Federal Trade Commission’s endorsement guides and .com disclosure guides.
Guest’s contact info and resources:
Additional Resources:
Additional Axia Resources:
- 3 tips for getting started with social media influencers
- The must-have influencer marketing dictionary
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Next Episode
How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking
In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself on stage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more!
Five things you’ll learn from this episode:
- How to express yourself fully when speaking
- What to think about before hiring a PR agency to book your speaking engagements
- How to use a breakout room to gain a keynote speaking opportunity
- The four categories of keynote speakers
- How to choose a topic to speak on
Quotables
- “When you feel fully self-expressed, you generally feel more confident.” — @michaelport
- “If you want to do something visionary, start with what really pisses you off.” — @michaelport
- “Make sure that you care more about the audience and the experience they have than about what you're going to get out of the experience.” — @michaelport
- “You might want to consider moving out of expertville and into visionary town.”— @michaelport
- “You start with a question, and it's important to ask a question that Google can't answer.”— @michaelport
If you enjoyed this episode, please share it with others and leave us a review!
About Michael Port
Michael Port is the author of nine books, which have been translated into 29 languages. A few of them have become perennial bestsellers and made it onto such lists as The New York Times, The Wall Street Journal, and USA Today. Some have won awards from 800-CEO-READ and Amazon. After delivering thousands of paid speeches on the world’s biggest stages, Michael and his wife, Amy, built Heroic Public Speaking HQ, a performance training center, to develop and nurture the next generation of professional speakers along with CEOs and founders, bestselling authors, business owners, and people leading movements and advancing important causes.
Guest’s contact info and resources:
Additional Resources:
- Axia’s keynote services
- Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/on-top-of-pr-with-jason-mudd-145420/corporate-communications-with-matt-hurst-vp-of-communications-at-niels-23523974"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to corporate communications with matt hurst, vp of communications at nielsen on goodpods" style="width: 225px" /> </a>
Copy