Episode 74: Alastair Banks – Co-Founder, Optix Solutions

02/09/23 • 36 min

Our 74th guest is Alastair Banks, Co-Founder at Optix Solutions.
Alastair and Owen discuss personal brand – how any salesperson trying to drive new business can build a personal brand and use it to their advantage.
Including:
– An introduction to Alastair and Optix Solutions
– Why would an SDR/Account Executive/Head of Sales/Founder spend time building a personal brand, when they could be out selling?
– How long does it take to build a personal brand, and are there quick wins along the way
– For junior-mid level roles, how do you decide on a tone of voice for your personal brand?
– How do you decide on the right channels for your personal brand?
– What does good personal brand content look like?
– How to build and reach your target audience

Previous Episode

Episode 72: Kate King – Head of Recruitment, Seed Talent

Our 72nd guest is Kate King, Head of Recruitment at Seed Talent.
Kate and Owen discuss the world of SDR recruitment, as it looks now.
Including:
– Who is Kate and who are Seed Talent?
– The current state of SDR recruitment and how it’s changed in the last 12 months
– What does it look like heading into 2023?
– What’s working and what isn’t for organisations growing out their SDR functions
– The soft skills recruiters look for which make a good SDR
– What the top companies are doing to differentiate themselves when recruiting for SDRs
– The importance of culture and employer brand when recruiting for SDRs
– The ideal hiring process: speed vs. quality
– Kate’s ‘SDR shopping list’: three things SDRs should do before applying for SDR roles

Next Episode

Episode 76: Dale Dupree – Founder & CSO, The Sales Rebellion

Our 76th guest is Dale Dupree, Founder & CSO of The Sales Rebellion.
Owen and Dale discuss how to ‘sell more and suck less’.

Including:
– An introduction to Dale and The Sales Rebellion
– How to stand out as an SDR in a crowded market
– The ideal traits and skills of a high performing SDR
– Advice for dealing with rejection, failure and lack of confidence
– Most common things that sales reps do which ‘suck’
– The importance of humanising your sales strategy
– The Sales Rebellion’s ‘R.E.A.S.O.N.’ theory