Off the Cuff - Episode 2 - Staffing for a Digital Future

10/29/24 • 18 min

In this episode, we explore how effective team building and creative staffing can transform public sector communications. I share insights from my time as Chief Digital Officer, including strategies for hiring talent from outside traditional government roles and how to adapt to the ever-evolving digital landscape. We also dive into how organizations can evolve skillsets, attract diverse talent, and future-proof their teams to meet today’s communication demands. This episode is packed with actionable takeaways for any leader looking to bring innovation into their organization.

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About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.

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Oh, hi! Stories Podcast - Off the Cuff - Episode 2 - Staffing for a Digital Future

Transcript

During my time as the Chief Digital Officer in Gilbert, one of the things that I was the most proud of was the team that I built. And the positions that I had, you don't often see in the public sector, in government, but I treated this like any other marketing, communications, public relations team. And so most frequently I would be asked for job descriptions, organizational charts of the types of positions I had and What you know what I was looking to do and who I was hiring.
But it's also