Accessorize Your CX with Christopher Maiwald, Founder and Managing Director, Wasserstein Home and Lectron
12/10/21 • 15 min
Does your dog lose its mind when Saturday morning rolls around and you start vacuuming your home? Is your cat in an endless power struggle with your Roomba? Well, turns out you have two people to blame for that...and today we’re finding out how much their vacuum wars sucked.
In the battle to create the first vacuum, it was actually a battle of accessorizing. Who could help you reach high places? Could this attachment reach under the couch? Are there different settings for hardwood or carpet? Accessories are everything when it comes to creating the perfect vacuum. But that’s true for products across the board. Accessories can bring your CX to the next level, and today’s guest knows exactly how to do it. Christopher Maiwald, Founder and Managing Director of Wasserstein Home and Lectron, does a deep dive into accessories and how you can give your CX the extra boost to delight your customers.
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"Rarely do people come out with a hit product the first time around, so get comfortable with failure—get comfortable with iterating many, many times over." - Christopher Maiwald
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Time Stamps
(0:00) The vacuum wars
(5:50) The genius of Wasserstein Home and Lectron
(7:58) What makes accessories crucial to CX?
(8:41) The secret to understanding negative feedback
(9:51) Working with Google Nest
(11:58) Making accessories accessible
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Sponsor
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives
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Links
Does your dog lose its mind when Saturday morning rolls around and you start vacuuming your home? Is your cat in an endless power struggle with your Roomba? Well, turns out you have two people to blame for that...and today we’re finding out how much their vacuum wars sucked.
In the battle to create the first vacuum, it was actually a battle of accessorizing. Who could help you reach high places? Could this attachment reach under the couch? Are there different settings for hardwood or carpet? Accessories are everything when it comes to creating the perfect vacuum. But that’s true for products across the board. Accessories can bring your CX to the next level, and today’s guest knows exactly how to do it. Christopher Maiwald, Founder and Managing Director of Wasserstein Home and Lectron, does a deep dive into accessories and how you can give your CX the extra boost to delight your customers.
--------
"Rarely do people come out with a hit product the first time around, so get comfortable with failure—get comfortable with iterating many, many times over." - Christopher Maiwald
--------
Time Stamps
(0:00) The vacuum wars
(5:50) The genius of Wasserstein Home and Lectron
(7:58) What makes accessories crucial to CX?
(8:41) The secret to understanding negative feedback
(9:51) Working with Google Nest
(11:58) Making accessories accessible
--------
Sponsor
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives
--------
Links
Previous Episode
Give Your Customers Barbie’s Confidence with Ron Schneidermann, CEO, AllTrails
Before 1959, little girls played with baby dolls to prepare them for motherhood and caregiving. But Ruth Handler knew girls needed a doll that could challenge their imaginations to dream bigger. And so Barbie was born. Whether she’s rocking an astronaut’s suit or a business power suit, the infamous Barbie is always confident and poised to take on the world. With over a billion Barbies sold, her confidence has empowered millions of children over the past 60 years to go after their dreams.
Giving our customers confidence is one of our most important charges as CX leaders. Barbie’s makers at Mattel knew this, and so does Ron Schneidermann, CEO of AllTrails. He and his team work to empower everyone, from “indoor people” to outdoor enthusiasts, to take on the outdoors. What can we do to harness that empowering energy for our own customer experience? Let’s find out.
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"The key is using technology to find the right trail for you, then to go out and explore with confidence." - Ron Schneidermann
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Time Stamps
(0:00) The unmatched impact of Barbie
(8:13) The beauty of AllTrails
(12:06) Handling virtual trail upkeep
(14:59) A terrifying board meeting
(19:09) How to best connect with your users
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Sponsor
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives
--------
Links
Next Episode
The Ultimate CX (Christmas Experience)
Santa Claus stops by the studio to share his best advice for a successful CX (Christmas Experience). Have a great holiday season, and we’ll see you in the new year!
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Sponsor
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at
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