#59: How to stand the f*ck out
07/05/21 • 27 min
1 Listener
As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business.
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business.
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Previous Episode
#58: Why brands should flaunt their flaws
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Next Episode
#60: How not to suck at customer interviews
Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/nudge-158215/59-how-to-stand-the-fck-out-15424631"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to #59: how to stand the f*ck out on goodpods" style="width: 225px" /> </a>
Copy