Naming in an AI Age - Navigating Trademark Hurdles

Navigating Trademark Hurdles

11/28/23 • 16 min

The episode discusses tackling trademark rejection in naming, emphasizing solutions for securing desired names despite legal hurdles. It covers trademark attorneys' cautious approach, legal threats from larger companies, and the flexibility of trademark law for using similar names with distinct goods or services. It differentiates trademarks from trade names, suggesting diluted names as trade names to avoid conflicts. It explores limitations imposed by famous marks and the impact of commonly used elements in names. Strategies involve AI tools, understanding trademark scope, and tweaking names for distinctiveness. The focus remains on crafting memorable names and exploring varied strategies rather than abandoning names due to initial rejection.

Previous Episode

Mastering the Naming Maze

In this episode, Megan Dzialo and Mike Carr highlight the importance of considering potential trademark conflicts and the misconception that registering a business name with the state provides trademark protection. They explain the difference between trademarks and trade names, as well as copyrights. They emphasize the need to consult with a trademark attorney to ensure proper protection and avoid potential issues in the future. They also mention the benefits of conducting thorough trademark searches and the potential risks of relying solely on free online searches. They conclude by mentioning that they will discuss strategies for avoiding legal conflicts and dealing with cease and desist letters in the next episode.

Next Episode

Taming Naming Pains

The podcast explores naming challenges in today's AI-driven era, highlighting the need to manage client expectations and tailor names to individual client needs. It emphasizes the value of diverse expertise, especially in technical industries, and advocates for initially focusing on proposed name strengths. The discussion cautions against over-researching and concludes with seven key insights for successful naming projects, encompassing design, target audience, and trademark considerations.

Naming in an AI Age - Navigating Trademark Hurdles

Transcript

Megan Dzialo (00:05):

Welcome back to naming in an AI age where we discuss new innovations in AI and especially how it impacts brand naming. We're continuing our discussion today about getting that big note in naming, which means your name was legally rejected or not viable due to tradem