How Much Should You Spend on Marketing?
01/28/25 • 21 min
In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use.
I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward.
- Show Notes
- Apply to be featured on My Weekly Marketing!
In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use.
I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Previous Episode
Why Every Entrepreneur Needs a Peer Group with Kelly Berry
Feeling stuck or isolated as a solopreneur? In this episode, we talk with Kelly Berry, a mastermind facilitator who helps small business owners build supportive peer groups. Kelly shares how these groups provide accountability, fresh perspectives, and a sense of community, making the challenges of running a business a lot less lonely.
We also discuss how peer networks tackle real problems like cash flow struggles, hiring decisions, and even navigating social media. Kelly’s insights will inspire you to embrace collaboration and peer support. Listen in to see how connecting with others can make a big difference for your business and personal growth.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Next Episode
Building an Irresistible Website Homepage
Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and engaging for your visitors.
I’ll also talk about some tips for keeping things simple yet effective, like how to guide visitors toward their next step and the role your homepage plays in connecting with your audience. If you’re starting fresh or updating your website, this episode offers practical advice to guide you.
- Show Notes
- Apply to be featured on My Weekly Marketing!
My Weekly Marketing - How Much Should You Spend on Marketing?
Transcript
I'm Janice Hostager . After three decades in the marketing business and many years of being an entrepreneur , I've learned a thing or two about marketing . Join me as we talk about marketing , small business and life in between . Welcome to My Weekly Marketing .
Janice HostagerHey and welcome back to another episode of My Weekly Marketing . </
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/my-weekly-marketing-367881/how-much-should-you-spend-on-marketing-83099560"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how much should you spend on marketing? on goodpods" style="width: 225px" /> </a>
Copy