My Weekly Marketing
Janice Hostager
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Join conversations about marketing, business, and life-in-between with Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
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Top 10 My Weekly Marketing Episodes
Goodpods has curated a list of the 10 best My Weekly Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to My Weekly Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite My Weekly Marketing episode by adding your comments to the episode page.
How to Get to Page One on Google (Without Hiring an SEO Expert)
My Weekly Marketing
04/23/24 • 30 min
Unlock the SEO secrets that'll turn your small business website into a customer magnet!
Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site.
I'm Janice Hostager, and armed with my 30 years experience in the marketing world, I'm here to guide you through the search engine jungle without the hefty price tag of hiring an SEO professional .
Starting with choosing a domain that sticks and structuring your site to please both humans and search engines, I lay out the blueprint for online visibility. And because we know the battleground of high-ranking keywords is as fierce as a photographer's quest for the perfect shot, I offer tactics to stand out in your saturated market.
This episode is focused on the top seven areas of your site you need to pay attention to so customers will find you on Google! So, tune in, take notes, and get ready to watch your website rise through the ranks!
To help you out, download my FREE SEO Checklist!
- Show Notes
- Apply to be featured on My Weekly Marketing!
Creating a Social Media Strategy with Peg Fitzpatrick
My Weekly Marketing
10/22/24 • 41 min
Get ready for an engaging conversation with social media strategist Peg Fitzpatrick, where we break down what really makes a social media strategy work. Peg shares her journey from traditional marketing to mastering the digital world, offering valuable insights into how social media has evolved, especially from the early days of Facebook. She even talks about how she accidentally built her own personal brand, showing that success comes from smart strategy—not just hoping to go viral, especially when algorithms keep changing.
We also dig into the practical side of social media for small businesses looking to boost their online presence, covering the importance of setting clear goals, creating focused campaigns, and using emotional content that resonates with your audience. Peg also shares why planning ahead is key to keeping up with the fast pace of social media trends, helping you stay relevant and effective.
In this episode, you’ll also learn how to measure social media success and build a sustainable online presence. Peg highlights why building trust and brand awareness should take priority over quick sales or chasing viral moments. Be sure to check out Peg’s upcoming book, The Art of Small Business Social Media: A Blueprint for Marketing Success, for even more great tips! You won’t want to miss it!
- Show Notes
- Apply to be featured on My Weekly Marketing!
Small Business SEO Secrets with Nadin Thomson
My Weekly Marketing
08/27/24 • 43 min
Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson.
Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "They Ask You Answer" and highlight the pivotal roles of metadata and image tagging in boosting your search rankings.
Our conversation is rich with practical advice, from incorporating multimedia elements like screen-recorded videos and voice recordings into your blog, to transcribing podcasts for SEO benefits. We also explore why openly discussing pricing on your website can be a game-changer in establishing customer trust.
Listen to learn some common SEO pitfalls and local SEO strategies, emphasizing the importance of unique keywords and the separation of Google ads from organic SEO. Learn how to optimize your Google profile effectively and decide whether SEO is a DIY project or one best left to the experts.
This episode brings all of Nadin's insights right to you, and will guide you toward long-term SEO success.
- Show Notes
- Apply to be featured on My Weekly Marketing!
The Secret Sauce to Email List Building in 2024
My Weekly Marketing
01/09/24 • 20 min
How does your email list look? 🤔
Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.
After going through the trials and errors of list-building myself, I'm here to walk you through the do's and don'ts of list-building. Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you.
I'll share the type of content that's working right now that will build a list of raving fans! And I'll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business.
Creating freebies for your audience is more than just being generous—it's a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!
- Show Notes
- Apply to be featured on My Weekly Marketing!
Building a Strong Social Media Strategy with Hanna Rauch
My Weekly Marketing
10/24/23 • 39 min
Get ready to transform your social media strategy as we sit down with social media expert Hannah Rush. Discover her proven strategies that have not only worked for her business but also for the clients she's worked with. Hannah's knack for helping service-based industries thrive while saving time is a game-changer you won’t want to miss.
Have you ever wondered how to effectively utilize trends to your advantage? This episode delves into the nitty-gritty of understanding, selecting, and capitalizing on trends, and Hannah's insight on this is invaluable. She shares her journey of gaining 90% of her clients through social media , emphasizing the power of video content.
Hanna is not your average, self-proclaimed Instagram guru who promises unachievable results in the quickest period of time. She’s committed to helping service-based businesses achieve social media success. Her authentic strategy saves time & brings in new clients - sustainably.
We also discuss strategies for revitalizing stagnant social media accounts, providing you with tools to set achievable goals, and commit to a growth-focused plan. Join us for. a hefty dose of social media wisdom with Hannah Rush!
- Show Notes
- Apply to be featured on My Weekly Marketing!
Print Marketing for Small Business with Jessica Embree
My Weekly Marketing
10/29/24 • 24 min
In this episode, I chat with Jessica Embree, a creative director at Tulip Media Group, to discuss the enduring value of print marketing for small businesses. We explore why print is still relevant in today’s digital age, highlighting its unique tangibility and credibility that can often get lost in the sea of digital ads. Jessica shares her journey into the world of print media and explains why it's a powerful tool for businesses looking to stand out and make a lasting impression.
We also delve into practical aspects of implementing print marketing strategies. Jessica offers insights on balancing costs and benefits, particularly for small businesses with tight budgets. We discuss various print formats, from postcards to custom magazines, and how to target them effectively. By the end of our conversation, you'll gain a clearer understanding of how print marketing can complement your digital efforts and why it might be worth considering for your next campaign.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Escape Marketing Overwhelm: The Best Strategies & Tools
My Weekly Marketing
05/14/24 • 16 min
The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing.
And who wouldn't be in always-online this world!
That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners.
We'll sidestepping the list of endless tasks and focus on strategies that really make a difference. You’ll get an inside look at how my Trail to the Sale TM framework can be a compass to guide your marketing strategy and break it all down into doable steps.
In this episode, I'll share 7 strategies that I use to keep my marketing afloat while I run the service side of my business. I'll share tips, tricks, and the tools that I've learned in nearly two decades of running my own marketing businesses.
This episode is a blueprint for reclaiming your time and igniting your productivity. If you feel bowled over by all the marketing tasks on your list, listen and let's get your marketing dialed in so it stops running your days!
- Show Notes
- Apply to be featured on My Weekly Marketing!
How to Determine Your Ideal Customer with Nicole Bernard
My Weekly Marketing
03/05/24 • 26 min
Did you jump into business without thinking too much about your marketing? If so, you're not alone.
Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?"
Without understanding who your ideal target customer is, your marketing will likely be ineffective.
Nicole takes us through the path she uses as she onboards new clients, starting with the basics. She starting with your marketing goals, buyer persona, and then your messaging.
Join me as we learn more about Nicole's business journey and how she helps her clients build their marketing strategy.
- Show Notes
- Apply to be featured on My Weekly Marketing!
The Beginners Guide to Video and YouTube Content
My Weekly Marketing
02/06/24 • 44 min
Do you love to be on video? I know I sure don't! It may have to do with being over 50, or maybe it's just that I'm self conscious. Although I'm getting better about it, video is still not my favorite medium, and I know others feel that way too.
So I wanted to bring on veteran video streamer and podcaster Kurt Sasso from Two Geeks Talking to teach us a few things about mastering video and YouTube content. In this episode, we'll unpack the essentials and unravel some of the mysteries of video creation.
Listen as we cover...
- Basics of video marketing
- Getting past being self-conscious on video and discovering your own voice
- Some basics of YouTube and how to get found
- Tools you can use to create and edit video
- And much more!
If you're like me and entertaining the thought of doing more videos, or are just curious about what more you can learn about it, I think this episode will help you out.
- Show Notes
- Apply to be featured on My Weekly Marketing!
How to Conduct a Competitor Analysis for Your Small Business
My Weekly Marketing
09/17/24 • 24 min
In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy.
Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for business! By understanding what your competitors are up to, you can stay ahead, spot opportunities, and make sure you're not missing out on any key moves in your industry.
Join me as I share hard-earned lessons from my failed invitation design business and reveal the secrets behind competitor analysis that could have saved my business.
In this episode, I share lessons I learned from a failed business and insights on how to identify your unique value proposition (UVP) and distinguish yourself in a crowded market. By examining what your competitors are up to, you can stay ahead of industry trends, meet customer needs more effectively, and even recognize that sometimes your competition isn't what you'd expect it to be—it's the alternative solutions your potential customers are currently using.
I'm also offering my competitor analysis tool, free of charge, that you can use to track the important details of your competition.
Tune in to kickstart your journey in staying one step ahead of your competition!
- Show Notes
- Apply to be featured on My Weekly Marketing!
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FAQ
How many episodes does My Weekly Marketing have?
My Weekly Marketing currently has 82 episodes available.
What topics does My Weekly Marketing cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Digitalmarketing and Business.
What is the most popular episode on My Weekly Marketing?
The episode title 'How To Make Quick Cash For Your Service Based Business' is the most popular.
What is the average episode length on My Weekly Marketing?
The average episode length on My Weekly Marketing is 28 minutes.
How often are episodes of My Weekly Marketing released?
Episodes of My Weekly Marketing are typically released every 7 days.
When was the first episode of My Weekly Marketing?
The first episode of My Weekly Marketing was released on Mar 28, 2023.
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@janicehostager
May 29
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