My Weekly Marketing

How does your email list look? 🤔
Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.
After going through the trials and errors of list-building myself, I'm here to walk you through the do's and don'ts of list-building. Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you.
I'll share the type of content that's working right now that will build a list of raving fans! And I'll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business.
Creating freebies for your audience is more than just being generous—it's a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!

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Get ready to transform your social media strategy as we sit down with social media expert Hannah Rush. Discover her proven strategies that have not only worked for her business but also for the clients she's worked with. Hannah's knack for helping service-based industries thrive while saving time is a game-changer you won’t want to miss.
Have you ever wondered how to effectively utilize trends to your advantage? This episode delves into the nitty-gritty of understanding, selecting, and capitalizing on trends, and Hannah's insight on this is invaluable. She shares her journey of gaining 90% of her clients through social media , emphasizing the power of video content.
Hanna is not your average, self-proclaimed Instagram guru who promises unachievable results in the quickest period of time. She’s committed to helping service-based businesses achieve social media success. Her authentic strategy saves time & brings in new clients - sustainably.

We also discuss strategies for revitalizing stagnant social media accounts, providing you with tools to set achievable goals, and commit to a growth-focused plan. Join us for. a hefty dose of social media wisdom with Hannah Rush!

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In this episode, I chat with Jessica Embree, a creative director at Tulip Media Group, to discuss the enduring value of print marketing for small businesses. We explore why print is still relevant in today’s digital age, highlighting its unique tangibility and credibility that can often get lost in the sea of digital ads. Jessica shares her journey into the world of print media and explains why it's a powerful tool for businesses looking to stand out and make a lasting impression.

We also delve into practical aspects of implementing print marketing strategies. Jessica offers insights on balancing costs and benefits, particularly for small businesses with tight budgets. We discuss various print formats, from postcards to custom magazines, and how to target them effectively. By the end of our conversation, you'll gain a clearer understanding of how print marketing can complement your digital efforts and why it might be worth considering for your next campaign.

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The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing.

And who wouldn't be in always-online this world!
That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners.
We'll sidestepping the list of endless tasks and focus on strategies that really make a difference. You’ll get an inside look at how my Trail to the Sale TM framework can be a compass to guide your marketing strategy and break it all down into doable steps.

In this episode, I'll share 7 strategies that I use to keep my marketing afloat while I run the service side of my business. I'll share tips, tricks, and the tools that I've learned in nearly two decades of running my own marketing businesses.

This episode is a blueprint for reclaiming your time and igniting your productivity. If you feel bowled over by all the marketing tasks on your list, listen and let's get your marketing dialed in so it stops running your days!

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In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy.
Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for business! By understanding what your competitors are up to, you can stay ahead, spot opportunities, and make sure you're not missing out on any key moves in your industry.
Join me as I share hard-earned lessons from my failed invitation design business and reveal the secrets behind competitor analysis that could have saved my business.
In this episode, I share lessons I learned from a failed business and insights on how to identify your unique value proposition (UVP) and distinguish yourself in a crowded market. By examining what your competitors are up to, you can stay ahead of industry trends, meet customer needs more effectively, and even recognize that sometimes your competition isn't what you'd expect it to be—it's the alternative solutions your potential customers are currently using.
I'm also offering my competitor analysis tool, free of charge, that you can use to track the important details of your competition.
Tune in to kickstart your journey in staying one step ahead of your competition!

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• Show Notes
• Apply to be featured on My Weekly Marketing!