My Weekly Marketing

Unlock the SEO secrets that'll turn your small business website into a customer magnet!
Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site.

I'm Janice Hostager, and armed with my 30 years experience in the marketing world, I'm here to guide you through the search engine jungle without the hefty price tag of hiring an SEO professional .
Starting with choosing a domain that sticks and structuring your site to please both humans and search engines, I lay out the blueprint for online visibility. And because we know the battleground of high-ranking keywords is as fierce as a photographer's quest for the perfect shot, I offer tactics to stand out in your saturated market.
This episode is focused on the top seven areas of your site you need to pay attention to so customers will find you on Google! So, tune in, take notes, and get ready to watch your website rise through the ranks!
To help you out, download my FREE SEO Checklist!

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Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson.
Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "They Ask You Answer" and highlight the pivotal roles of metadata and image tagging in boosting your search rankings.
Our conversation is rich with practical advice, from incorporating multimedia elements like screen-recorded videos and voice recordings into your blog, to transcribing podcasts for SEO benefits. We also explore why openly discussing pricing on your website can be a game-changer in establishing customer trust.
Listen to learn some common SEO pitfalls and local SEO strategies, emphasizing the importance of unique keywords and the separation of Google ads from organic SEO. Learn how to optimize your Google profile effectively and decide whether SEO is a DIY project or one best left to the experts.
This episode brings all of Nadin's insights right to you, and will guide you toward long-term SEO success.

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How does your email list look? 🤔
Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.
After going through the trials and errors of list-building myself, I'm here to walk you through the do's and don'ts of list-building. Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you.
I'll share the type of content that's working right now that will build a list of raving fans! And I'll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business.
Creating freebies for your audience is more than just being generous—it's a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!

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Get ready to transform your social media strategy as we sit down with social media expert Hannah Rush. Discover her proven strategies that have not only worked for her business but also for the clients she's worked with. Hannah's knack for helping service-based industries thrive while saving time is a game-changer you won’t want to miss.
Have you ever wondered how to effectively utilize trends to your advantage? This episode delves into the nitty-gritty of understanding, selecting, and capitalizing on trends, and Hannah's insight on this is invaluable. She shares her journey of gaining 90% of her clients through social media , emphasizing the power of video content.
Hanna is not your average, self-proclaimed Instagram guru who promises unachievable results in the quickest period of time. She’s committed to helping service-based businesses achieve social media success. Her authentic strategy saves time & brings in new clients - sustainably.

We also discuss strategies for revitalizing stagnant social media accounts, providing you with tools to set achievable goals, and commit to a growth-focused plan. Join us for. a hefty dose of social media wisdom with Hannah Rush!

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The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing.

And who wouldn't be in always-online this world!
That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners.
We'll sidestepping the list of endless tasks and focus on strategies that really make a difference. You’ll get an inside look at how my Trail to the Sale TM framework can be a compass to guide your marketing strategy and break it all down into doable steps.

In this episode, I'll share 7 strategies that I use to keep my marketing afloat while I run the service side of my business. I'll share tips, tricks, and the tools that I've learned in nearly two decades of running my own marketing businesses.

This episode is a blueprint for reclaiming your time and igniting your productivity. If you feel bowled over by all the marketing tasks on your list, listen and let's get your marketing dialed in so it stops running your days!

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