My Weekly Marketing

How does your email list look? 🤔
Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.
After going through the trials and errors of list-building myself, I'm here to walk you through the do's and don'ts of list-building. Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you.
I'll share the type of content that's working right now that will build a list of raving fans! And I'll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business.
Creating freebies for your audience is more than just being generous—it's a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!

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The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing.

And who wouldn't be in always-online this world!
That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners.
We'll sidestepping the list of endless tasks and focus on strategies that really make a difference. You’ll get an inside look at how my Trail to the Sale TM framework can be a compass to guide your marketing strategy and break it all down into doable steps.

In this episode, I'll share 7 strategies that I use to keep my marketing afloat while I run the service side of my business. I'll share tips, tricks, and the tools that I've learned in nearly two decades of running my own marketing businesses.

This episode is a blueprint for reclaiming your time and igniting your productivity. If you feel bowled over by all the marketing tasks on your list, listen and let's get your marketing dialed in so it stops running your days!

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Do you feel like you're constantly under a heavy blanket of overwhelm? Trust me, you aren't alone.
So much of the life of an entrepreneur–from producing content, to email, to advertising, and more– can leave you drained or just feeling forever behind in your obligations.
I'm Janice Hostager, and in this episode, I share my insights on how you can overcome the persistent feelings of drowning in tasks and what to do instead.
We'll talk about...

• How conscious planning can save your health and happiness
• Which automating systems I recommend
• How to get clear on your priorities to make task management easier
• Tools and resources we have available at our fingertips that will allow you to get your life back!

Get ready to take a leap into productivity with this episode! Take a listen!

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Are you ready to unlock the power of content marketing to boost your brand's visibility? Strap in as we break down the tools and strategies that will help you create engaging, educational content that not only attracts new customers but keeps your existing ones coming back for more.
I'll also share my secret for using content marketing to build a robust email list, a crucial factor in maintaining a profitable business.
We'll also dive into a bit of Search Engine Optimization (SEO) and why content marketing is so important for being found on the internet. Plus, I'll talk about how to extend the lifespan of your content through effective distribution and repurposing.
Whether you're a seasoned entrepreneur, or just taking your first steps in the world of content marketing, this episode is for you. Have a listen!

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Get ready for an engaging conversation with social media strategist Peg Fitzpatrick, where we break down what really makes a social media strategy work. Peg shares her journey from traditional marketing to mastering the digital world, offering valuable insights into how social media has evolved, especially from the early days of Facebook. She even talks about how she accidentally built her own personal brand, showing that success comes from smart strategy—not just hoping to go viral, especially when algorithms keep changing.

We also dig into the practical side of social media for small businesses looking to boost their online presence, covering the importance of setting clear goals, creating focused campaigns, and using emotional content that resonates with your audience. Peg also shares why planning ahead is key to keeping up with the fast pace of social media trends, helping you stay relevant and effective.

In this episode, you’ll also learn how to measure social media success and build a sustainable online presence. Peg highlights why building trust and brand awareness should take priority over quick sales or chasing viral moments. Be sure to check out Peg’s upcoming book, The Art of Small Business Social Media: A Blueprint for Marketing Success, for even more great tips! You won’t want to miss it!

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• Show Notes
• Apply to be featured on My Weekly Marketing!