Building an Irresistible Website Homepage
02/04/25 • 17 min
Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and engaging for your visitors.
I’ll also talk about some tips for keeping things simple yet effective, like how to guide visitors toward their next step and the role your homepage plays in connecting with your audience. If you’re starting fresh or updating your website, this episode offers practical advice to guide you.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and engaging for your visitors.
I’ll also talk about some tips for keeping things simple yet effective, like how to guide visitors toward their next step and the role your homepage plays in connecting with your audience. If you’re starting fresh or updating your website, this episode offers practical advice to guide you.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Previous Episode
How Much Should You Spend on Marketing?
In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use.
I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Next Episode
Lead Nurturing Strategies with Jason Kramer
Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nurturing and why it’s so much more than just sending follow-up emails. He breaks down the key elements of a solid nurturing strategy, from staying top-of-mind to using the right tools to track engagement.
We talk about real-world examples, practical tips, and simple ways to turn cold leads into loyal customers. If you’ve ever wondered why promising connections don’t always turn into sales, or how to fix that, this conversation has the answers.
- Show Notes
- Apply to be featured on My Weekly Marketing!
My Weekly Marketing - Building an Irresistible Website Homepage
Transcript
I'm Janice Hostager . After three decades in the marketing business and many years of being an entrepreneur , I've learned a thing or two about marketing . Join me as we talk about marketing , small business and life in between . Welcome to My Weekly Marketing .
Janice HostagerHey , hey , and welcome back to My Weekly Marketing . Today we're
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