More Communication, Less Consumption: How music tech can respond to crisis

04/28/20 • 32 min

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SXSW hosts a music tech hackathon every year, and 2020 was no exception. Except this was the year everything changed: the huge music and tech conference was cancelled due to the coronavirus.

We’re not going to let that stop us, however. To honor the spirit of the hackathon, we’ve brought together some of the mentors and thought leaders involved to talk about how music tech can transform our lives as we face crisis. What’s changing as we stare down our current moment of crisis? What does it say about where we want to head as a community and industry? How does our ability to respond to this fast-moving pandemic reflect our opportunities and possibilities as we approach even bigger challenges like climate change?

Artist Byrke Lou and music tech instigators Helen Sartory (Rattle LA) and Arabian Prince (Inov8 Ventures) join irregular podcast host Tristra Yeager and SXSW’s Luann Williams to discuss all that’s changed and all that could change in the world of music tech and creativity.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

SXSW hosts a music tech hackathon every year, and 2020 was no exception. Except this was the year everything changed: the huge music and tech conference was cancelled due to the coronavirus.

Previous Episode

Building Your Music Fan Funnel During COVID-19: Label Logic's Jay Gilbert Has the Knowledge Vaccine to Help You Monetize

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If you are still trying to grasp best practices for monetizing recorded music in the streaming era, Label' Logic's Jay Gilbert lays it out for you with no hesitation on this episode. Music Tectonics host Dmitri Vietze dives headfirst into Jay's world of helping artists and managers understand the variety of experiences you can create for fans, the truth behind Spotify playlists, the role of your career narrative, and what data to track and optimize. If everything else is on hold, you can follow Jay's advice in the meantime and be ready for the music economy thaw that is inevitable when the pandemic passes. Jay also shares his thoughts on the importance of email (still!) and the effective way to use social media to attract more streams; not to mention name-dropping several apps and partners to check out on the marketing front.

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Sweetwater: Engineering Your Way To Entrepreneurial Success

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