Music Tectonics

If you are still trying to grasp best practices for monetizing recorded music in the streaming era, Label' Logic's Jay Gilbert lays it out for you with no hesitation on this episode. Music Tectonics host Dmitri Vietze dives headfirst into Jay's world of helping artists and managers understand the variety of experiences you can create for fans, the truth behind Spotify playlists, the role of your career narrative, and what data to track and optimize. If everything else is on hold, you can follow Jay's advice in the meantime and be ready for the music economy thaw that is inevitable when the pandemic passes. Jay also shares his thoughts on the importance of email (still!) and the effective way to use social media to attract more streams; not to mention name-dropping several apps and partners to check out on the marketing front.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

SXSW hosts a music tech hackathon every year, and 2020 was no exception. Except this was the year everything changed: the huge music and tech conference was cancelled due to the coronavirus.

We’re not going to let that stop us, however. To honor the spirit of the hackathon, we’ve brought together some of the mentors and thought leaders involved to talk about how music tech can transform our lives as we face crisis. What’s changing as we stare down our current moment of crisis? What does it say about where we want to head as a community and industry? How does our ability to respond to this fast-moving pandemic reflect our opportunities and possibilities as we approach even bigger challenges like climate change?

Artist Byrke Lou and music tech instigators Helen Sartory (Rattle LA) and Arabian Prince (Inov8 Ventures) join irregular podcast host Tristra Yeager and SXSW’s Luann Williams to discuss all that’s changed and all that could change in the world of music tech and creativity.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

When music venues in Los Angeles were shut down as part of Covid-19 safety measures, Ari Herstand knew that he wanted to help the artists and performance spaces weather the financial shortfall. With a couple of friends, he launched “UnCancelled Music Festival”, a live-streaming enterprise that organizes performances and collaboration between musicians from across the country. Now he is busier than ever. Having a lot on his plate, however, is business as usual for Ari, who has worked as a musician and authored the best selling book “How to Make It in the New Music Business”. Called “the poster child of DIY music” by Forbes, he has numerous ventures to his name. Well-known for his business advice blog “Ari’s Take”, Ari also runs a podcast and academy by the same name.

As an expert in music business education and artist advocacy, he sits down with Music Tectonics host Dmitri Vietze to discuss what makes for a successful and profitable live-stream, how online performances shape the dynamics of fan bases and how to navigate the modern music business.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Video gaming platforms have become essential lockdown music festival venues even as new livestreaming platforms keep coming out of the woodwork. Find out what makes popular games and virtual concerts such a great match from Alex Perrien, CEO of Genesis, the leading provider of virtual events on the Minecraft platform. Alex discusses how his company creates unique event experiences, from the Blockeley festival on a virtual college campus to a DJ stage in the center of a volcano spewing lava. How has Genesis transformed the experience of music in Minecraft in just a few months? What does it take to plan, design, and monetize a Minecraft festival? Listen as host Dmitri Vietze explores what the remote world of festival experiences will look like during and after the pandemic as the world shifts to a new normal.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

As the pandemic hit and music teachers scrambled to find new technology to support remote learning, many turned to Solfeg.io. Hear about how music and education intersect from Toms Rusovs, CEO and Co-founder of Solfeg.io, MidemLab 2020 winner in the Music Creation & Education category. Toms explores how this new learning tool supports learning in over 10K schools by breaking down popular songs to teach essential musical ideas. When a teacher isn’t available, there's AI technology to customize lessons to the student. The result: students practice more and learn faster. As user generated content (UGC) becomes ever more important in the music industry, platforms like Solfeg.io provide the ultimate fan engagement: learning how to play your favorite songs by your favorite artists. What does this mean for the future of music education beyond the pandemic? How will this technology bring new revenue streams, new listeners, and new artists to the music industry? What gave solfeg.io the edge in negotiating deals with publishers?

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!